Question 1

Which section usually makes up the bulk of the report?

Accepted Answer

A)  Summary 
B)  Results 
C)  Method 
D)  Introduction 
E)  Appendix 
A)  Summary 
B)  Results 
C)  Method 
D)  Introduction 
E)  Appendix

Question 2

Which of the following is TRUE?

Accepted Answer

A)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B)  A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C)  One particularly helpful technique for securing conciseness in a research report is to read the draft aloud. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  The writer must make a trade-off between completeness and conciseness. 
A)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B)  A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C)  One particularly helpful technique for securing conciseness in a research report is to read the draft aloud. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  The writer must make a trade-off between completeness and conciseness.

Question 3

Which of the following is typically NOT included in the introduction to a research report?

Accepted Answer

A)  Definitions of unfamiliar terms or terms with a specific usage in the report 
B)  Background history to the research and the report 
C)  Specific objectives of the research 
D)  Hypotheses guiding the study 
E)  Description of the sampling frame and sampling plan 
A)  Definitions of unfamiliar terms or terms with a specific usage in the report 
B)  Background history to the research and the report 
C)  Specific objectives of the research 
D)  Hypotheses guiding the study 
E)  Description of the sampling frame and sampling plan

Question 4

Which of the following should NOT be placed in the appendix of the written research report?

Accepted Answer

A)  A copy of the data collection form. 
B)  Detailed calculations of test statistics. 
C)  Detailed calculations used to determine sample size. 
D)  Source tables for summary tables found in the body of the report. 
E)  The formal statements of the research hypotheses. 
A)  A copy of the data collection form. 
B)  Detailed calculations of test statistics. 
C)  Detailed calculations used to determine sample size. 
D)  Source tables for summary tables found in the body of the report. 
E)  The formal statements of the research hypotheses.

Question 5

The most important part of a written research report is the

Accepted Answer

A)  summary. 
B)  body. 
C)  appendix. 
D)  conclusion. 
E)  introduction. 
A)  summary. 
B)  body. 
C)  appendix. 
D)  conclusion. 
E)  introduction.

Question 6

The research report writing standards are

Accepted Answer

A)  cleverness, accuracy and competency. 
B)  clarity, awareness and complexity. 
C)  convincing, accuracy and candor. 
D)  clarity, accuracy and completeness. 
E)  capable, adequate and competent. 
A)  cleverness, accuracy and competency. 
B)  clarity, awareness and complexity. 
C)  convincing, accuracy and candor. 
D)  clarity, accuracy and completeness. 
E)  capable, adequate and competent.

Question 7

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Accepted Answer

A)  Using short sentences. 
B)  Using a logically ordered outline. 
C)  Rewriting the first draft. 
D)  Re-stating an important point in different words. 
E)  Using short paragraphs. 
A)  Using short sentences. 
B)  Using a logically ordered outline. 
C)  Rewriting the first draft. 
D)  Re-stating an important point in different words. 
E)  Using short paragraphs.

Question 8

Which of the following characteristics should NOT affect the content of the research report?

Accepted Answer

A)  The reader's technical sophistication. 
B)  The reader's interest. 
C)  The circumstances surrounding the research. 
D)  The intended use of the report. 
E)  The researcher's technical sophistication. 
A)  The reader's technical sophistication. 
B)  The reader's interest. 
C)  The circumstances surrounding the research. 
D)  The intended use of the report. 
E)  The researcher's technical sophistication.

Question 9

A written report may be considered incomplete because it

Accepted Answer

A)  is too brief. 
B)  includes interesting but not vital information. 
C)  is too long. 
D)  includes statistical calculations unfamiliar to the reader. 
E)  All of the above are sources of report incompleteness. 
A)  is too brief. 
B)  includes interesting but not vital information. 
C)  is too long. 
D)  includes statistical calculations unfamiliar to the reader. 
E)  All of the above are sources of report incompleteness.

Question 10

Completeness of the research report should be evaluated from the perspective of the

Accepted Answer

A)  researcher. 
B)  data collected. 
C)  reader. 
D)  data analyst. 
E)  report writer. 
A)  researcher. 
B)  data collected. 
C)  reader. 
D)  data analyst. 
E)  report writer.

Question 11

Definitions of unfamiliar terms should be included in the introduction.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is FALSE?

Accepted Answer

A)  The research report is the end product of the research process. 
B)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
C)  The report reader is the only reason to prepare a research report. 
D)  The intended use of the research report does not affect the content of the report. 
E)  The research report criteria of completeness, accuracy, clarity, and conciseness are related. 
A)  The research report is the end product of the research process. 
B)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
C)  The report reader is the only reason to prepare a research report. 
D)  The intended use of the research report does not affect the content of the report. 
E)  The research report criteria of completeness, accuracy, clarity, and conciseness are related.

Question 13

When developing a table to include in a report body, the following hints should be followed:

Accepted Answer

A)  Try to address more than one problem in the table. 
B)  Place figures in ascending order. 
C)  Round percentages to the second decimal place. 
D)  None of the above. 
E)  All of the above. 
A)  Try to address more than one problem in the table. 
B)  Place figures in ascending order. 
C)  Round percentages to the second decimal place. 
D)  None of the above. 
E)  All of the above.

Question 14

It is not in the best interests of the researcher to point out the limitations of the research to the reader.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is TRUE?

Accepted Answer

A)  A research project is a failure if you can't communicate the results effectively. 
B)  The written report has a huge impact on whether the information generated by the research is actually used. 
C)  Reports are all that most executives will see of the project. 
D)  A solid written report sends an important signal about the likely quality of the overall project. 
E)  All of the above are true. 
A)  A research project is a failure if you can't communicate the results effectively. 
B)  The written report has a huge impact on whether the information generated by the research is actually used. 
C)  Reports are all that most executives will see of the project. 
D)  A solid written report sends an important signal about the likely quality of the overall project. 
E)  All of the above are true.

Question 16

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a

Accepted Answer

A)  recommendation. 
B)  conclusion. 
C)  hypothesis. 
D)  research proposal. 
E)  None of the above. 
A)  recommendation. 
B)  conclusion. 
C)  hypothesis. 
D)  research proposal. 
E)  None of the above.

Question 17

The basics of the sampling plan used in the research project are typically presented in the______________of the written report.

Accepted Answer

A)  Summary 
B)  Conclusions and Recommendations 
C)  Method 
D)  Introduction 
E)  Appendix 
A)  Summary 
B)  Conclusions and Recommendations 
C)  Method 
D)  Introduction 
E)  Appendix

Question 18

The appendix usually contains the most technically oriented material in the report.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT typically part of the good summary?

Accepted Answer

A)  Introductory information providing background for the research 
B)  Important results 
C)  Conclusions 
D)  Cost of the project 
E)  All the above are part of the good summary. 
A)  Introductory information providing background for the research 
B)  Important results 
C)  Conclusions 
D)  Cost of the project 
E)  All the above are part of the good summary.

Question 20

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

Accepted Answer

A)  Order the columns or rows in the table by some measure of size. 
B)  Put the numbers to be compared into columns rather than rows. 
C)  Give brief verbal summaries of each table. 
D)  Put the numbers to be compared into rows rather than columns. 
E)  Round all numbers to two effective digits. 
A)  Order the columns or rows in the table by some measure of size. 
B)  Put the numbers to be compared into columns rather than rows. 
C)  Give brief verbal summaries of each table. 
D)  Put the numbers to be compared into rows rather than columns. 
E)  Round all numbers to two effective digits.

Which section usually makes up the bulk of the report?

Which of the following is TRUE?

Which of the following is typically NOT included in the introduction to a research report?

Which of the following should NOT be placed in the appendix of the written research report?

The most important part of a written research report is the

The research report writing standards are

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Which of the following characteristics should NOT affect the content of the research report?

A written report may be considered incomplete because it

Completeness of the research report should be evaluated from the perspective of the

Definitions of unfamiliar terms should be included in the introduction.

Which of the following is FALSE?

When developing a table to include in a report body, the following hints should be followed:

It is not in the best interests of the researcher to point out the limitations of the research to the reader.

Which of the following statements is TRUE?

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a

The basics of the sampling plan used in the research project are typically presented in the______________of the written report.

The appendix usually contains the most technically oriented material in the report.

Which of the following is NOT typically part of the good summary?

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

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Exam 20: The Written Research Report

Which section usually makes up the bulk of the report?

Which of the following is TRUE?

Which of the following is typically NOT included in the introduction to a research report?

Which of the following should NOT be placed in the appendix of the written research report?

The most important part of a written research report is the

The research report writing standards are

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Which of the following characteristics should NOT affect the content of the research report?

A written report may be considered incomplete because it

Completeness of the research report should be evaluated from the perspective of the

Definitions of unfamiliar terms should be included in the introduction.

Which of the following is FALSE?

When developing a table to include in a report body, the following hints should be followed:

It is not in the best interests of the researcher to point out the limitations of the research to the reader.

Which of the following statements is TRUE?

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a

The basics of the sampling plan used in the research project are typically presented in the______________of the written report.

The appendix usually contains the most technically oriented material in the report.

Which of the following is NOT typically part of the good summary?

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

Filters