Question 1

Specialty products are:

Accepted Answer

A)  products marketed to consumers who may not yet recognize a need for them. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment. 
A)  products marketed to consumers who may not yet recognize a need for them. 
B)  products with unique characteristics that cause buyers to prize those brands. 
C)  products bought in response to unexpected and urgent needs. 
D)  products purchased on the spur of the moment.

Question 2

Discuss the five different categories of business products.

Accepted Answer

The five categories of business products

Question 3

Sound systems, batteries, and tires that are included in the manufacturing of a car are examples of:

Accepted Answer

A)  installations. 
B)  accessory equipment. 
C)  component parts and materials. 
D)  supplies. 
A)  installations. 
B)  accessory equipment. 
C)  component parts and materials. 
D)  supplies.

Question 4

A _____ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

Accepted Answer

A)  brand dress 
B)  water mark 
C)  brand mark 
D)  category tag 
A)  brand dress 
B)  water mark 
C)  brand mark 
D)  category tag

Question 5

Extensive planning time is required for the purchase of supplies.

Accepted Answer

A) True 
 B)False

Question 6

Purchasers of component parts and materials need regular, continuous supplies of uniform-quality products.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true of specialty products?

Accepted Answer

A)  Purchasers are usually bargain hunters who are not willing to pay much. 
B)  Purchasers begin shopping with complete information of the desired product. 
C)  Purchasers tend to exert minimal effort to obtain the desired product. 
D)  Purchasers generally accept substitutes if the desired product is unavailable. 
A)  Purchasers are usually bargain hunters who are not willing to pay much. 
B)  Purchasers begin shopping with complete information of the desired product. 
C)  Purchasers tend to exert minimal effort to obtain the desired product. 
D)  Purchasers generally accept substitutes if the desired product is unavailable.

Question 8

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Accepted Answer

A) True 
 B)False

Question 9

​Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.

Accepted Answer

A)  ​Intangibility 
B)  ​Perishability 
C)  ​Inseparability 
D)  ​Standardization 
E)  ​Positioning 
A)  ​Intangibility 
B)  ​Perishability 
C)  ​Inseparability 
D)  ​Standardization 
E)  ​Positioning

Question 10

The _____ stage in brand loyalty leads consumers to refuse alternatives and search extensively for the desired merchandise.

Accepted Answer

A)  brand recognition 
B)  brand insistence 
C)  brand awareness 
D)  brand preference 
A)  brand recognition 
B)  brand insistence 
C)  brand awareness 
D)  brand preference

Question 11

Using the consumer products classification system, which of the following is true of the marketing mix factors for a convenience product?

Accepted Answer

A)  It is generally high priced. 
B)  The seller's image is very important. 
C)  It has a long distribution channel. 
D)  Its number of sales outlets tends to be very few. 
A)  It is generally high priced. 
B)  The seller's image is very important. 
C)  It has a long distribution channel. 
D)  Its number of sales outlets tends to be very few.

Question 12

​Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida. However, when his company transferred him to China, he found that the Brewz in Shanghai does not offer the same quality service as their coffee houses in Florida. Which of the following best explains this differential perception in service quality?

Accepted Answer

A)  Companies cannot easily standardize services. 
B)  Buyers often play important roles in the creation and distribution of services. 
C)  Services are perishable and intangible. 
D)  Providers cannot make inventories of their services. 
A)  Companies cannot easily standardize services. 
B)  Buyers often play important roles in the creation and distribution of services. 
C)  Services are perishable and intangible. 
D)  Providers cannot make inventories of their services.

Question 13

Which of the following is true of services?

Accepted Answer

A)  Services are tangible. 
B)  Services are inseparable from service providers. 
C)  Companies can easily standardize services. 
D)  Services are nonperishable. 
A)  Services are tangible. 
B)  Services are inseparable from service providers. 
C)  Companies can easily standardize services. 
D)  Services are nonperishable.

Question 14

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

Accepted Answer

A) True 
 B)False

Question 15

A _____ brand refers to a brand name owned by a manufacturer or a producer.

Accepted Answer

A)  private 
B)  generic 
C)  national 
D)  captive 
A)  private 
B)  generic 
C)  national 
D)  captive

Question 16

Briefly describe the three stages of brand loyalty.

Accepted Answer

Marketers measure brand loyalty in three

Question 17

The leaping jaguar symbol, featured on cars of a particular brand, is a part of the brand's:

Accepted Answer

A)  service mark. 
B)  trade dress. 
C)  watermark. 
D)  trade token. 
A)  service mark. 
B)  trade dress. 
C)  watermark. 
D)  trade token.

Question 18

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

Accepted Answer

A) True 
 B)False

Question 19

A rise in perceived quality or public opinion about a brand enhances the brand's esteem.

Accepted Answer

A) True 
 B)False

Question 20

An effective label performs both promotional and informational functions.

Accepted Answer

A) True 
 B)False

Specialty products are:

Discuss the five different categories of business products.

Sound systems, batteries, and tires that are included in the manufacturing of a car are examples of:

A _____ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

Extensive planning time is required for the purchase of supplies.

Purchasers of component parts and materials need regular, continuous supplies of uniform-quality products.

Which of the following is true of specialty products?

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.

The _____ stage in brand loyalty leads consumers to refuse alternatives and search extensively for the desired merchandise.

Using the consumer products classification system, which of the following is true of the marketing mix factors for a convenience product?

Which of the following is true of services?

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

Briefly describe the three stages of brand loyalty.

The leaping jaguar symbol, featured on cars of a particular brand, is a part of the brand's:

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

A rise in perceived quality or public opinion about a brand enhances the brand's esteem.

An effective label performs both promotional and informational functions.

Marketing: the Art of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Social Media: Living in the Connected World

Consumer Behavior

Business Markets and Buying Behavior

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research

Developing and Managing Products

Pricing Concepts

Pricing Strategies

Distribution Channels and Supply Chain Management

Retailing and Direct Marketing

Integrated Marketing Communications

Personal Selling and Sales Promotion

Creating A Marketing Plan

Financial Analysis In Marketing

Your Career In Marketing

Filters

Exam 11: Product and Branding Concepts

Specialty products are:

Discuss the five different categories of business products.

Sound systems, batteries, and tires that are included in the manufacturing of a car are examples of:

A _____ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

Extensive planning time is required for the purchase of supplies.

Purchasers of component parts and materials need regular, continuous supplies of uniform-quality products.

Which of the following is true of specialty products?

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

​Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.

The _____ stage in brand loyalty leads consumers to refuse alternatives and search extensively for the desired merchandise.

Using the consumer products classification system, which of the following is true of the marketing mix factors for a convenience product?

Which of the following is true of services?

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

Briefly describe the three stages of brand loyalty.

The leaping jaguar symbol, featured on cars of a particular brand, is a part of the brand's:

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

A rise in perceived quality or public opinion about a brand enhances the brand's esteem.

An effective label performs both promotional and informational functions.

Marketing: the Art of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Social Media: Living in the Connected World

Consumer Behavior

Business Markets and Buying Behavior

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research

Developing and Managing Products

Pricing Concepts

Pricing Strategies

Distribution Channels and Supply Chain Management

Retailing and Direct Marketing

Integrated Marketing Communications

Personal Selling and Sales Promotion

Creating A Marketing Plan

Financial Analysis In Marketing

Your Career In Marketing

Filters

Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.