Question 1

Egoistic needs can take either an inward or an outward orientation, or both. Outwardly directed ego needs reflect an individual's need for ________.

Accepted Answer

A)  self-acceptance 
B)  personal satisfaction with a job well done 
C)  reputation 
D)  independence 
E)  self-esteem 
A)  self-acceptance 
B)  personal satisfaction with a job well done 
C)  reputation 
D)  independence 
E)  self-esteem

Question 2

Examples of compulsive consumption include eating disorders, shopping, gambling, and alcoholism.

Accepted Answer

A) True 
 B)False

Question 3

Physical vanity is excessive concern or inflated view of one's personal achievements.

Accepted Answer

A) True 
 B)False

Question 4

Motivation is produced by a state of tension, which exists as the result of ________.

Accepted Answer

A)  peer pressure 
B)  environmental forces 
C)  satisfied desires 
D)  unrealized desires 
E)  unfulfilled needs 
A)  peer pressure 
B)  environmental forces 
C)  satisfied desires 
D)  unrealized desires 
E)  unfulfilled needs

Question 5

The notion of ________ suggests that consumers attribute various descriptive personality-like traits or characteristics to different brands.

Accepted Answer

A)  brand personality 
B)  consumer dogmatism 
C)  consumer innovation 
D)  consumer need for cognition 
E)  sensation seeking 
A)  brand personality 
B)  consumer dogmatism 
C)  consumer innovation 
D)  consumer need for cognition 
E)  sensation seeking

Question 6

Successful marketers define their markets in terms of ________.

Accepted Answer

A)  the product the company has decided to produce 
B)  the lowest price for which a particular product can be manufactured 
C)  the needs they presume to satisfy 
D)  the ethnicity of their primary consumers 
E)  the geographic location of their primary consumers 
A)  the product the company has decided to produce 
B)  the lowest price for which a particular product can be manufactured 
C)  the needs they presume to satisfy 
D)  the ethnicity of their primary consumers 
E)  the geographic location of their primary consumers

Question 7

Products and services are often evaluated by the size and direction of the gap between ________.

Accepted Answer

A)  consumer expectations and objective performance 
B)  the target market and the income of the average consumer 
C)  consumer expectations and product cost 
D)  the cost of production and the price at sale 
E)  the price of the final product and the company's marketing expenditures 
A)  consumer expectations and objective performance 
B)  the target market and the income of the average consumer 
C)  consumer expectations and product cost 
D)  the cost of production and the price at sale 
E)  the price of the final product and the company's marketing expenditures

Question 8

Egoistic needs can take either an inward or an outward orientation, or both. Inwardly directed ego needs reflect an individual's need for ________.

Accepted Answer

A)  reputation 
B)  prestige 
C)  self-esteem 
D)  recognition from others 
E)  status 
A)  reputation 
B)  prestige 
C)  self-esteem 
D)  recognition from others 
E)  status

Question 9

The category of shopping motivations where consumers do not have an urgent-product need in mind, but go shopping for the personal enjoyment of shopping is known as ________.

Accepted Answer

A)  recreational shopping 
B)  activity-specific shopping 
C)  fill-in shopping 
D)  demand-specific shopping 
E)  self-image shopping 
A)  recreational shopping 
B)  activity-specific shopping 
C)  fill-in shopping 
D)  demand-specific shopping 
E)  self-image shopping

Question 10

Recent research using Karen Horney's CAD theory found that ________ personalities tend to prefer name-brand products such as Bayer aspirin.

Accepted Answer

A)  submissive 
B)  aggressive 
C)  detached 
D)  compliant 
E)  subversive 
A)  submissive 
B)  aggressive 
C)  detached 
D)  compliant 
E)  subversive

Question 11

According to Maslow, ________ are the first and most basic level of human needs.

Accepted Answer

A)  egoistic needs 
B)  physiological needs 
C)  self-actualization needs 
D)  safety and security needs 
E)  social needs 
A)  egoistic needs 
B)  physiological needs 
C)  self-actualization needs 
D)  safety and security needs 
E)  social needs

Question 12

Personality traits are characteristics that set people apart from one another.

Accepted Answer

A) True 
 B)False

Question 13

The extent of consumer materialism is more or less the same from country to country.

Accepted Answer

A) True 
 B)False

Question 14

The psychoanalyst that adapted Freud's psychoanalytical techniques to study motivations and consumer buying habits was ________.

Accepted Answer

A)  Abraham Maslow 
B)  Ernest Dichter 
C)  Henry Murray 
D)  Karen Horney 
E)  Henry Ford 
A)  Abraham Maslow 
B)  Ernest Dichter 
C)  Henry Murray 
D)  Karen Horney 
E)  Henry Ford

Question 15

People sometimes resolve frustration by inventing plausible reasons for being unable to attain their goals or deciding that the goal is not really worth pursuing. This is known as ________.

Accepted Answer

A)  aggression 
B)  rationalization 
C)  withdrawal 
D)  projection 
E)  regression 
A)  aggression 
B)  rationalization 
C)  withdrawal 
D)  projection 
E)  regression

Question 16

According to Maslow's hierarchy of needs, protection, order, and stability are examples of ________.

Accepted Answer

A)  self-actualization needs 
B)  egoistic needs 
C)  social needs 
D)  safety and security needs 
E)  physiological needs 
A)  self-actualization needs 
B)  egoistic needs 
C)  social needs 
D)  safety and security needs 
E)  physiological needs

Question 17

The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.

Accepted Answer

A)  consumer ethnocentrism 
B)  consumer innovativeness 
C)  consumer understanding 
D)  consumer perception 
E)  consumer materialism 
A)  consumer ethnocentrism 
B)  consumer innovativeness 
C)  consumer understanding 
D)  consumer perception 
E)  consumer materialism

Question 18

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Accepted Answer

A)  Self-image 
B)  Consumer image 
C)  Personality 
D)  Mirror image 
E)  none of the above 
A)  Self-image 
B)  Consumer image 
C)  Personality 
D)  Mirror image 
E)  none of the above

Question 19

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

Accepted Answer

A)  ego 
B)  self-image 
C)  superego 
D)  id 
E)  super-id 
A)  ego 
B)  self-image 
C)  superego 
D)  id 
E)  super-id

Question 20

According to Freud's theories, the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

Accepted Answer

A)  super-id 
B)  self-image 
C)  ego 
D)  superego 
E)  id 
A)  super-id 
B)  self-image 
C)  ego 
D)  superego 
E)  id

Egoistic needs can take either an inward or an outward orientation, or both. Outwardly directed ego needs reflect an individual's need for ________.

Examples of compulsive consumption include eating disorders, shopping, gambling, and alcoholism.

Physical vanity is excessive concern or inflated view of one's personal achievements.

Motivation is produced by a state of tension, which exists as the result of ________.

The notion of ________ suggests that consumers attribute various descriptive personality-like traits or characteristics to different brands.

Successful marketers define their markets in terms of ________.

Products and services are often evaluated by the size and direction of the gap between ________.

Egoistic needs can take either an inward or an outward orientation, or both. Inwardly directed ego needs reflect an individual's need for ________.

The category of shopping motivations where consumers do not have an urgent-product need in mind, but go shopping for the personal enjoyment of shopping is known as ________.

Recent research using Karen Horney's CAD theory found that ________ personalities tend to prefer name-brand products such as Bayer aspirin.

According to Maslow, ________ are the first and most basic level of human needs.

Personality traits are characteristics that set people apart from one another.

The extent of consumer materialism is more or less the same from country to country.

The psychoanalyst that adapted Freud's psychoanalytical techniques to study motivations and consumer buying habits was ________.

People sometimes resolve frustration by inventing plausible reasons for being unable to attain their goals or deciding that the goal is not really worth pursuing. This is known as ________.

According to Maslow's hierarchy of needs, protection, order, and stability are examples of ________.

The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

According to Freud's theories, the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 3: Consumer Motivation and Personality

Egoistic needs can take either an inward or an outward orientation, or both. Outwardly directed ego needs reflect an individual's need for ________.

Examples of compulsive consumption include eating disorders, shopping, gambling, and alcoholism.

Physical vanity is excessive concern or inflated view of one's personal achievements.

Motivation is produced by a state of tension, which exists as the result of ________.

The notion of ________ suggests that consumers attribute various descriptive personality-like traits or characteristics to different brands.

Successful marketers define their markets in terms of ________.

Products and services are often evaluated by the size and direction of the gap between ________.

Egoistic needs can take either an inward or an outward orientation, or both. Inwardly directed ego needs reflect an individual's need for ________.

The category of shopping motivations where consumers do not have an urgent-product need in mind, but go shopping for the personal enjoyment of shopping is known as ________.

Recent research using Karen Horney's CAD theory found that ________ personalities tend to prefer name-brand products such as Bayer aspirin.

According to Maslow, ________ are the first and most basic level of human needs.

Personality traits are characteristics that set people apart from one another.

The extent of consumer materialism is more or less the same from country to country.

The psychoanalyst that adapted Freud's psychoanalytical techniques to study motivations and consumer buying habits was ________.

People sometimes resolve frustration by inventing plausible reasons for being unable to attain their goals or deciding that the goal is not really worth pursuing. This is known as ________.

According to Maslow's hierarchy of needs, protection, order, and stability are examples of ________.

The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

According to Freud's theories, the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters