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    Consumer Behavior Study Set 2
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    Exam 3: Consumer Motivation and Personality
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    The Psychoanalyst That Adapted Freud's Psychoanalytical Techniques to Study Motivations
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The Psychoanalyst That Adapted Freud's Psychoanalytical Techniques to Study Motivations

Question 74

Question 74

Multiple Choice

The psychoanalyst that adapted Freud's psychoanalytical techniques to study motivations and consumer buying habits was ________.


A) Abraham Maslow
B) Ernest Dichter
C) Henry Murray
D) Karen Horney
E) Henry Ford

Correct Answer:

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