Question 1

What do most companies measure to determine the success of their websites?

Accepted Answer

A)  Throughput 
B)  Speed 
C)  Traffic 
D)  Availability 
A)  Throughput 
B)  Speed 
C)  Traffic 
D)  Availability

Question 2

Which of the following is not a typical CRM metric?

Accepted Answer

A)  Sales metrics 
B)  Service metrics 
C)  Marketing metrics 
D)  Inventory metrics 
A)  Sales metrics 
B)  Service metrics 
C)  Marketing metrics 
D)  Inventory metrics

Question 3

Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?

Accepted Answer

A)  Customer satisfaction metrics 
B)  Efficiency metrics 
C)  Effectiveness metrics 
D)  Benchmarking metrics 
A)  Customer satisfaction metrics 
B)  Efficiency metrics 
C)  Effectiveness metrics 
D)  Benchmarking metrics

Question 4

Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?

Accepted Answer

A)  Advocate and communicate the MIS strategy by building and maintaining strong executive relationships 
B)  Determine the types of information the enterprise will capture, retain, analyze, and share 
C)  Ensure the efficiency of MIS systems throughout the organization 
D)  Develop MIS safeguards against attacks from hackers and viruses 
A)  Advocate and communicate the MIS strategy by building and maintaining strong executive relationships 
B)  Determine the types of information the enterprise will capture, retain, analyze, and share 
C)  Ensure the efficiency of MIS systems throughout the organization 
D)  Develop MIS safeguards against attacks from hackers and viruses

Question 5

The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

Accepted Answer

A) True 
 B)False

Question 6

What does usability effectiveness MIS metric measure?

Accepted Answer

A)  The ease with which people perform transactions and find information 
B)  The number of customers an organization "touches" for the first time and persuades to purchase its products or services 
C)  The amount of time a system takes to perform a transaction 
D)  The number of hours a system is available for users 
A)  The ease with which people perform transactions and find information 
B)  The number of customers an organization "touches" for the first time and persuades to purchase its products or services 
C)  The amount of time a system takes to perform a transaction 
D)  The number of hours a system is available for users

Question 7

What are measurements that evaluate results to determine whether a project is meeting its goals?

Accepted Answer

A)  Models 
B)  Metrics 
C)  Benchmarks 
D)  Genetic algorithms 
A)  Models 
B)  Metrics 
C)  Benchmarks 
D)  Genetic algorithms

Question 8

What first-ever national appointment was made by President Barack Obama?

Accepted Answer

A)  National chief security officer 
B)  National chief privacy officer 
C)  National chief technology officer 
D)  All of the choices are correct. 
A)  National chief security officer 
B)  National chief privacy officer 
C)  National chief technology officer 
D)  All of the choices are correct.

Question 9

Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Accepted Answer

Metrics are measurements that evaluate r

Question 10

Which of the following is a type of effectiveness MIS metric?

Accepted Answer

A)  Transaction speed 
B)  System availability 
C)  Usability 
D)  Throughput 
A)  Transaction speed 
B)  System availability 
C)  Usability 
D)  Throughput

Question 11

The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

Accepted Answer

A) True 
 B)False

Question 12

Describe and identify visitor, exposure, visit, and hit website metrics.

Accepted Answer

Visitor metrics track the actual visitor

Question 13

Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?

Accepted Answer

A)  Customer satisfaction 
B)  Usability 
C)  Conversion rates 
D)  Financial 
A)  Customer satisfaction 
B)  Usability 
C)  Conversion rates 
D)  Financial

Question 14

The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

Accepted Answer

A) True 
 B)False

Question 15

Explain the interrelationships of efficiency and effectiveness IT metrics.

Accepted Answer

Efficiency IT metrics focus on technolog

Question 16

Which of the below is an example of a critical success factor?

Accepted Answer

A)  Increase in customer satisfaction 
B)  Increase in number of new customers 
C)  Increase in number of new products 
D)  Decrease in percentage of employee turnover 
A)  Increase in customer satisfaction 
B)  Increase in number of new customers 
C)  Increase in number of new products 
D)  Decrease in percentage of employee turnover

Question 17

MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a type of SCM metric?

Accepted Answer

A)  Customer order promised cycle time 
B)  Customer order actual cycle time 
C)  Inventory replenishment cycle time 
D)  All of these 
A)  Customer order promised cycle time 
B)  Customer order actual cycle time 
C)  Inventory replenishment cycle time 
D)  All of these

Question 19

Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.

Accepted Answer

A)  Understanding how successful a firm is at achieving its goals and objectives 
B)  Analyzing if a firm is doing the right things 
C)  Setting the right goals and ensuring they are accomplished 
D)  All of these 
A)  Understanding how successful a firm is at achieving its goals and objectives 
B)  Analyzing if a firm is doing the right things 
C)  Setting the right goals and ensuring they are accomplished 
D)  All of these

Question 20

Which of the following includes the roles and responsibilities of the CPO?

Accepted Answer

A)  Ensuring the speed, accuracy, availability, and reliability of the MIS 
B)  Ensuring the ethical and legal use of information within a company 
C)  Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses 
D)  Ensuring that MIS strategically aligns with business goals and objectives 
A)  Ensuring the speed, accuracy, availability, and reliability of the MIS 
B)  Ensuring the ethical and legal use of information within a company 
C)  Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses 
D)  Ensuring that MIS strategically aligns with business goals and objectives

Exam 4: Measuring the Success of Strategic Initiatives

What do most companies measure to determine the success of their websites?

Which of the following is not a typical CRM metric?

Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?

The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

What does usability effectiveness MIS metric measure?

What are measurements that evaluate results to determine whether a project is meeting its goals?

What first-ever national appointment was made by President Barack Obama?

Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Which of the following is a type of effectiveness MIS metric?

The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

Describe and identify visitor, exposure, visit, and hit website metrics.

Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?

The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

Explain the interrelationships of efficiency and effectiveness IT metrics.

Which of the below is an example of a critical success factor?

MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

Which of the following is a type of SCM metric?

Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.

Which of the following includes the roles and responsibilities of the CPO?

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Informationdatabases

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

Creating Innovative Organizations

Ebusiness

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Informationdatabases

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

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