Question 1

Men are more likely to use a woman's body shape as a sexual cue.One explanation of this phenomenon is that feminine curves provide evidence of ________.

Accepted Answer

A)  compatibility 
B)  reproductive potential 
C)  intellectual capacity 
D)  sociability 
A)  compatibility 
B)  reproductive potential 
C)  intellectual capacity 
D)  sociability

Question 2

Mary Ann reads fashion magazines weekly.Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way,she is going through a social comparison process.

Accepted Answer

A) True 
 B)False

Question 3

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Accepted Answer

A)  ideal self 
B)  inner self 
C)  actual self 
D)  outer self 
A)  ideal self 
B)  inner self 
C)  actual self 
D)  outer self

Question 4

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

Accepted Answer

A)  self-fulfilling prophecies 
B)  looking-glass selves 
C)  a small gap between their real and ideal selves 
D)  a large gap between their real and ideal selves 
A)  self-fulfilling prophecies 
B)  looking-glass selves 
C)  a small gap between their real and ideal selves 
D)  a large gap between their real and ideal selves

Question 5

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit,the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives.This would be an example of marketing communications that attempt to influence a consumer's level of ________.

Accepted Answer

A)  doubt and regret 
B)  self-esteem 
C)  dedication and control 
D)  strength and conviction 
A)  doubt and regret 
B)  self-esteem 
C)  dedication and control 
D)  strength and conviction

Question 6

Discuss the extended self and provide a description of each level of the extended self.

Accepted Answer

Many of the props and settings we use to

Question 7

Fred Johnson lives,eats,and breathes pro football.His favorite team is the Dallas Cowboys.His home looks like a Dallas Cowboy's museum.Which level of the extended self would most likely apply to Fred's situation?

Accepted Answer

A)  family level 
B)  individual level 
C)  community level 
D)  group level 
A)  family level 
B)  individual level 
C)  community level 
D)  group level

Question 8

Describe how ideals of beauty within a culture motivate consumers to change themselves physically.Discuss specific categories where this occurs.

Accepted Answer

A person's satisfaction with the physica

Question 9

Luv's color changing diapers (blue for boys and pink for girls)are an example of a product that emphasizes its androgynous characteristics.

Accepted Answer

A) True 
 B)False

Question 10

Briefly discuss gender differences in socialization,female sex roles,and male sex roles in our society.

Accepted Answer

In many societies,males are controlled b

Question 11

________ is where a person derives his or her identity in large measure from a social group.

Accepted Answer

A)  Nano frame 
B)  Micro frame 
C)  Looking-glass self 
D)  Collective self 
A)  Nano frame 
B)  Micro frame 
C)  Looking-glass self 
D)  Collective self

Question 12

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

Accepted Answer

A)  Positive feelings about the self were lowest in ethnic groups such as African American and Hispanic women. 
B)  Older women were more likely to describe themselves as beautiful. 
C)  The majority of respondents believe women in ads are not realistic. 
D)  The majority of respondents believe that beauty comes from women's physical appearance. 
A)  Positive feelings about the self were lowest in ethnic groups such as African American and Hispanic women. 
B)  Older women were more likely to describe themselves as beautiful. 
C)  The majority of respondents believe women in ads are not realistic. 
D)  The majority of respondents believe that beauty comes from women's physical appearance.

Men are more likely to use a woman's body shape as a sexual cue.One explanation of this phenomenon is that feminine curves provide evidence of ________.

Mary Ann reads fashion magazines weekly.Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way,she is going through a social comparison process.

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

Discuss the extended self and provide a description of each level of the extended self.

Fred Johnson lives,eats,and breathes pro football.His favorite team is the Dallas Cowboys.His home looks like a Dallas Cowboy's museum.Which level of the extended self would most likely apply to Fred's situation?

Describe how ideals of beauty within a culture motivate consumers to change themselves physically.Discuss specific categories where this occurs.

Luv's color changing diapers (blue for boys and pink for girls)are an example of a product that emphasizes its androgynous characteristics.

Briefly discuss gender differences in socialization,female sex roles,and male sex roles in our society.

________ is where a person derives his or her identity in large measure from a social group.

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 6: The Self: Mind, Gender, and Body

Men are more likely to use a woman's body shape as a sexual cue.One explanation of this phenomenon is that feminine curves provide evidence of ________.

Mary Ann reads fashion magazines weekly.Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way,she is going through a social comparison process.

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

Discuss the extended self and provide a description of each level of the extended self.

Fred Johnson lives,eats,and breathes pro football.His favorite team is the Dallas Cowboys.His home looks like a Dallas Cowboy's museum.Which level of the extended self would most likely apply to Fred's situation?

Describe how ideals of beauty within a culture motivate consumers to change themselves physically.Discuss specific categories where this occurs.

Luv's color changing diapers (blue for boys and pink for girls)are an example of a product that emphasizes its androgynous characteristics.

Briefly discuss gender differences in socialization,female sex roles,and male sex roles in our society.

________ is where a person derives his or her identity in large measure from a social group.

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters