Question 1

Both Eastern and Western cultures see the self as divided into a(n)________.

Accepted Answer

A)  single, group, and dynamic self 
B)  single, extended, and group self 
C)  relational, occupational, and religious self 
D)  inner, private self, and an outer, public self 
A)  single, group, and dynamic self 
B)  single, extended, and group self 
C)  relational, occupational, and religious self 
D)  inner, private self, and an outer, public self

Question 2

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

Accepted Answer

A) True 
 B)False

Question 3

Anna Jones thinks she should lose some weight even though she is skinny.Anna is concerned about her ________.

Accepted Answer

A)  looking-glass self 
B)  body image 
C)  actual self 
D)  ideal self 
A)  looking-glass self 
B)  body image 
C)  actual self 
D)  ideal self

Question 4

What is a self-fulfilling prophecy? Provide an example as illustration.

Accepted Answer

A self-fulfilling pr

Question 5

Every time Tim goes to bat in his baseball game,he rubs the charm on the necklace that his professional baseball player uncle gave him.This charm has never failed to help him get a good hit.The charm has become part of Tim's extended self.

Accepted Answer

A) True 
 B)False

Question 6

The body is adorned or altered in some way in every culture.Decorating the self serves a number of purposes.According to the information provided in the text,what are these purposes? Provide an example of each.Which of these purposes do you think is most important to marketers? Explain.

Accepted Answer

a.To separate group members from nonmemb

Question 7

The ideal self is a person's conception of how she ________.

Accepted Answer

A)  adapts to play different roles 
B)  imagines other think of her 
C)  would like to be 
D)  realistically thinks she is 
A)  adapts to play different roles 
B)  imagines other think of her 
C)  would like to be 
D)  realistically thinks she is

Question 8

The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have.

Accepted Answer

A) True 
 B)False

Question 9

A person's feelings about his or her body can be described in terms of body image.

Accepted Answer

A) True 
 B)False

Question 10

Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

Accepted Answer

A) True 
 B)False

Question 11

Rudi Gonzalez sees himself as being handsome rather than intellectual.Which of the following self-concept dimensions best applies to Rudi's view of himself?

Accepted Answer

A)  Content 
B)  Positivity 
C)  Intensity 
D)  Stability over time 
A)  Content 
B)  Positivity 
C)  Intensity 
D)  Stability over time

Question 12

Self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.

Accepted Answer

A) True 
 B)False

Question 13

The looking-glass self is modeled by elements of the pop culture,such as comic book heroes.

Accepted Answer

A) True 
 B)False

Question 14

Historically,tattoos have been associated with people who are considered ________.

Accepted Answer

A)  social outcasts 
B)  members of the ruling class 
C)  members of fraternities 
D)  members of religious orders 
A)  social outcasts 
B)  members of the ruling class 
C)  members of fraternities 
D)  members of religious orders

Question 15

Many of the props and settings consumers use to define their social roles become part of themselves.For example,one of Mary Bennett's last requests was that when she died,she wanted to be buried in her favorite dress.This situation illustrates ________.

Accepted Answer

A)  real self 
B)  ideal self 
C)  extended self 
D)  looking-glass self 
A)  real self 
B)  ideal self 
C)  extended self 
D)  looking-glass self

Question 16

________ is the way we assume others expect us to act.

Accepted Answer

A)  Looking-glass self 
B)  Self-fulfilling prophecy 
C)  Collective self 
D)  Self-concept 
A)  Looking-glass self 
B)  Self-fulfilling prophecy 
C)  Collective self 
D)  Self-concept

Question 17

If products take on masculine or feminine attributes,they are said to be ________.

Accepted Answer

A)  sexy 
B)  sexually explicit 
C)  sex-typed 
D)  androgynous 
A)  sexy 
B)  sexually explicit 
C)  sex-typed 
D)  androgynous

Question 18

A person's conception of how he/she would like to be is called ________.

Accepted Answer

A)  self-image 
B)  ideal self 
C)  self-concept 
D)  self-esteem 
A)  self-image 
B)  ideal self 
C)  self-concept 
D)  self-esteem

Question 19

Many ________ cultures stress the importance of a collective self,in which an individual's identity is derived in large measure from his or her social group.

Accepted Answer

A)  Eastern 
B)  American 
C)  Western 
D)  European 
A)  Eastern 
B)  American 
C)  Western 
D)  European

Question 20

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

Accepted Answer

A)  Actual self 
B)  Self-esteem 
C)  Self-concept 
D)  Self-ego 
A)  Actual self 
B)  Self-esteem 
C)  Self-concept 
D)  Self-ego

Both Eastern and Western cultures see the self as divided into a(n)________.

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

Anna Jones thinks she should lose some weight even though she is skinny.Anna is concerned about her ________.

What is a self-fulfilling prophecy? Provide an example as illustration.

Every time Tim goes to bat in his baseball game,he rubs the charm on the necklace that his professional baseball player uncle gave him.This charm has never failed to help him get a good hit.The charm has become part of Tim's extended self.

The body is adorned or altered in some way in every culture.Decorating the self serves a number of purposes.According to the information provided in the text,what are these purposes? Provide an example of each.Which of these purposes do you think is most important to marketers? Explain.

The ideal self is a person's conception of how she ________.

The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have.

A person's feelings about his or her body can be described in terms of body image.

Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

Rudi Gonzalez sees himself as being handsome rather than intellectual.Which of the following self-concept dimensions best applies to Rudi's view of himself?

Self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.

The looking-glass self is modeled by elements of the pop culture,such as comic book heroes.

Historically,tattoos have been associated with people who are considered ________.

Many of the props and settings consumers use to define their social roles become part of themselves.For example,one of Mary Bennett's last requests was that when she died,she wanted to be buried in her favorite dress.This situation illustrates ________.

________ is the way we assume others expect us to act.

If products take on masculine or feminine attributes,they are said to be ________.

A person's conception of how he/she would like to be is called ________.

Many ________ cultures stress the importance of a collective self,in which an individual's identity is derived in large measure from his or her social group.

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 6: The Self: Mind, Gender, and Body

Both Eastern and Western cultures see the self as divided into a(n)________.

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

Anna Jones thinks she should lose some weight even though she is skinny.Anna is concerned about her ________.

What is a self-fulfilling prophecy? Provide an example as illustration.

Every time Tim goes to bat in his baseball game,he rubs the charm on the necklace that his professional baseball player uncle gave him.This charm has never failed to help him get a good hit.The charm has become part of Tim's extended self.

The body is adorned or altered in some way in every culture.Decorating the self serves a number of purposes.According to the information provided in the text,what are these purposes? Provide an example of each.Which of these purposes do you think is most important to marketers? Explain.

The ideal self is a person's conception of how she ________.

The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have.

A person's feelings about his or her body can be described in terms of body image.

Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

Rudi Gonzalez sees himself as being handsome rather than intellectual.Which of the following self-concept dimensions best applies to Rudi's view of himself?

Self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.

The looking-glass self is modeled by elements of the pop culture,such as comic book heroes.

Historically,tattoos have been associated with people who are considered ________.

Many of the props and settings consumers use to define their social roles become part of themselves.For example,one of Mary Bennett's last requests was that when she died,she wanted to be buried in her favorite dress.This situation illustrates ________.

________ is the way we assume others expect us to act.

If products take on masculine or feminine attributes,they are said to be ________.

A person's conception of how he/she would like to be is called ________.

Many ________ cultures stress the importance of a collective self,in which an individual's identity is derived in large measure from his or her social group.

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters