Exam 3: ++Perception

A behavioral researcher studying how consumers use multi-sensory,fantasy,and emotional factors in selecting products is studying hedonic consumption.

Individuals have different absolute thresholds for visual and aural stimuli.This fact supports the statement that subliminal advertising would need to be tailored to the individual in order to be effective.

According to the ________ factor leading to adaptation,simple stimuli habituate because they do not require attention to detail.

The location of a product's image on a package influences the way our brains make sense of it; we perceive objects lower in a frame to be heavier than objects higher in the frame and objects on the right side of a frame heavier than those on the left side of the frame.

On Breaking Bad.the popular television drama,the fictional Los Pollos Hermanos is a popular fast-food chain.Many Breaking Bad web sites now sell items bearing the Los Pollos Hermanos name and logo.This is an example of hyperreality.

As manufacturing costs decrease and the amount of products that people accumulate goes up,consumers increasingly want to buy things that will provide ________ value.

Because the brain's capacity to process information is limited,consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs.This type of perceptual filter is called ________.

Alba is dedicated to fitness and nutrition.She rarely eats fast food because of the high calories and low nutritional value.Though Alba is exposed to many advertising messages from fast food restaurants each day,she rarely processes these messages.This is an example of subliminal perception.

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

Advertising has increasingly become less effective because of increased clutter.How can advertisers use contrast to cut through the clutter?

Companies that think carefully about the impact of sensations on product experiences are practicing ________.

The average adult is exposed to about 3,500 pieces of advertising information every single day,far more information than they can or are willing to process.Consumers who are exposed to more information than they can process are in a state of ________.

Nadia Ali loves the feel of her new sweater and the smell of her leather car seats on a crisp fall day.As she passes a billboard,she sees an ad for Baskin-Robbins ice cream and immediately does a U-turn into the shopping center where she knows the famous ice cream store is located.In the above example,Nadia is responding to ________.

A(n)________ is a sign that relates to a product by either conventional or agreed-on associations.

Tiny figures that are inserted in magazine advertising are called ________.

Novelty in the form of interruption intensifies our experiences,increases our enjoyment of pleasant stimuli and amplifies our dislike of unpleasant stimuli.

As people age,their sensory detection abilities decline.The Baby Boomers are fast reaching retirement age.How will advertisements in the future likely change sensory stimuli to accommodate this changing demographic?

Which term refers to sensations that subtly influence how we think about a product?

Which of the following best characterizes hedonic consumption?

Which term refers to perception that is below the level of the consumer's awareness?