Exam 3: ++Perception

According to the exposure factor leading to adaptation,frequently encountered stimuli ________ as the rate of exposure increases.

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?

The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.

Outline and explain the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket.

A Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were not unified under a common design banner.

What is a just noticeable difference (j.n.d.)?

Explain the closure principle.

________ refers to the extent to which processing activity is devoted to a particular stimulus.

Explain the term "trade dress" and give an example.

As a personal selection factor,adaptation is seen as the degree to which consumers continue to notice a stimulus over time.Five factors can lead to adaptation.List and briefly describe the connection with adaptation.

The icons on the restroom doors in a bar in Wyoming are a doe and a buck.This is an excellent example of hyperreality.

Perception refers to the immediate response of our sensory receptors to basic stimuli.

Sensory marketing has proven to be largely ineffective as a marketing approach.

A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.

All consumers carry schemata in their minds when they enter the marketplace.According to the principles of perceptual vigilance and defense,a marketer should be careful to create a promotion for the new product that ________.

A sign on a drawer in the kitchen of a fraternity said "Plastic Silver." The drawer contained plastic spoons,forks,and knives for casual dinners.Use the principle of hyperreality to explain why users of the kitchen would know what was in the drawer without looking.

The first step in the perception process is called attention.

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.A classic example of this was equating Marlboro cigarettes with the American frontier spirit.Which of the following terms best describes this practice?

________ perspective is best summarized by the saying "The whole is greater than the sum of its parts."

The minimum difference that can be detected between two stimuli is known as the ________.