Question 1

________ argue(s)that each of us has several "selves that relate to groups."

Accepted Answer

A)  Cultural pressures 
B)  Social loafing 
C)  Social identity theory 
D)  Membership groups 
A)  Cultural pressures 
B)  Social loafing 
C)  Social identity theory 
D)  Membership groups

Question 2

________ influence helps the consumer make decisions about specific brands or activities.

Accepted Answer

A)  Normative 
B)  Social cue 
C)  Selective 
D)  Coercive 
A)  Normative 
B)  Social cue 
C)  Selective 
D)  Coercive

Question 3

Anna and David both have the same college degree,belong to the same social class,and attend the same church.This situation illustrates ________.

Accepted Answer

A)  influence network 
B)  positive reinforcement 
C)  referent power 
D)  homophily 
A)  influence network 
B)  positive reinforcement 
C)  referent power 
D)  homophily

Question 4

________ are frequently able to influence others' attitudes on behavior.

Accepted Answer

A)  Opinion leaders 
B)  Anti-brand communities 
C)  Norms 
D)  Environmental cues 
A)  Opinion leaders 
B)  Anti-brand communities 
C)  Norms 
D)  Environmental cues

Question 5

Sophie tells Nick about a great new restaurant.Sophie is practicing ________.

Accepted Answer

A)  word-of-mouth communication 
B)  social advertising 
C)  group advertising 
D)  viral advertising 
A)  word-of-mouth communication 
B)  social advertising 
C)  group advertising 
D)  viral advertising

Question 6

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.

Accepted Answer

Guerrilla marketing is the concept of us

Question 7

British psychologist Frederic Bartlett used ________ to examine how information mutates.

Accepted Answer

A)  transmission 
B)  serial reproduction 
C)  negative information 
D)  core information 
A)  transmission 
B)  serial reproduction 
C)  negative information 
D)  core information

Question 8

Power that is granted by virtue or a social agreement,such as the authority we give to police officers,is called ________.

Accepted Answer

A)  referent power 
B)  information power 
C)  legitimate power 
D)  expert power 
A)  referent power 
B)  information power 
C)  legitimate power 
D)  expert power

Question 9

James' friend,whom he admires and respects,just purchased a new car.James decides to buy the same model.This situation illustrates the influence of ________.

Accepted Answer

A)  information power 
B)  referent power 
C)  social power 
D)  legitimate power 
A)  information power 
B)  referent power 
C)  social power 
D)  legitimate power

Question 10

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults.His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

Accepted Answer

A) True 
 B)False

Question 11

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations,aspirations,or behavior.

Accepted Answer

A) True 
 B)False

Question 12

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Accepted Answer

A)  polarization 
B)  bandwagon 
C)  loafing 
D)  homophily 
A)  polarization 
B)  bandwagon 
C)  loafing 
D)  homophily

Question 13

Phillipe is a member of a small Harley-Davidson motorcycle club.Members meet once a week to ride and talk about their bikes.This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.

Accepted Answer

A)  referent power 
B)  normative 
C)  coercive power 
D)  legitimate power 
A)  referent power 
B)  normative 
C)  coercive power 
D)  legitimate power

Question 14

The importance of weak ties in a social system is demonstrated by their ________.

Accepted Answer

A)  bridging function 
B)  social contagion 
C)  momentum effect 
D)  diffusion responsibility 
A)  bridging function 
B)  social contagion 
C)  momentum effect 
D)  diffusion responsibility

Question 15

A set of socially relevant nodes connected by one or more relations is called a social ________.

Accepted Answer

A)  graph 
B)  network 
C)  message 
D)  group 
A)  graph 
B)  network 
C)  message 
D)  group

Question 16

The plain and simple fact is that Ralph has body odor.Worse than that,Ralph does not seem to care.Ralph's clothes are in shambles,and his personal hygiene could certainly be improved.For most people,Ralph would be in which of the following groups?

Accepted Answer

A)  Aspirational group 
B)  Cohesive group 
C)  Avoidance groups 
D)  Deindividualization groups 
A)  Aspirational group 
B)  Cohesive group 
C)  Avoidance groups 
D)  Deindividualization groups

Question 17

Meagan is planning her wedding and wants everything to be just right.Because she feels overwhelmed by all of the information to sort through and the choices to make,she hires a wedding planner to make many of the decisions and purchases for her.Meagan's wedding planner is best described as a(n)________.

Accepted Answer

A)  innovative communicator 
B)  surrogate consumer 
C)  opinion seeker 
D)  key informant 
A)  innovative communicator 
B)  surrogate consumer 
C)  opinion seeker 
D)  key informant

Question 18

Individuals with the ability to influence others' attributes or behaviors are considered ________.

Accepted Answer

A)  reference groups 
B)  experts 
C)  opinion leaders 
D)  avoidance leaders 
A)  reference groups 
B)  experts 
C)  opinion leaders 
D)  avoidance leaders

Question 19

A group composed of people that the consumer actually knows is called a(n)________ reference group.

Accepted Answer

A)  aspirational 
B)  tribal 
C)  membership 
D)  networked 
A)  aspirational 
B)  tribal 
C)  membership 
D)  networked

Question 20

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

Accepted Answer

A)  Virtual communities of consumption 
B)  Virtual worlds 
C)  Consumer tribes 
D)  Anti-brand communities 
A)  Virtual communities of consumption 
B)  Virtual worlds 
C)  Consumer tribes 
D)  Anti-brand communities

________ argue(s)that each of us has several "selves that relate to groups."

________ influence helps the consumer make decisions about specific brands or activities.

Anna and David both have the same college degree,belong to the same social class,and attend the same church.This situation illustrates ________.

________ are frequently able to influence others' attitudes on behavior.

Sophie tells Nick about a great new restaurant.Sophie is practicing ________.

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.

British psychologist Frederic Bartlett used ________ to examine how information mutates.

Power that is granted by virtue or a social agreement,such as the authority we give to police officers,is called ________.

James' friend,whom he admires and respects,just purchased a new car.James decides to buy the same model.This situation illustrates the influence of ________.

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults.His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations,aspirations,or behavior.

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Phillipe is a member of a small Harley-Davidson motorcycle club.Members meet once a week to ride and talk about their bikes.This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.

The importance of weak ties in a social system is demonstrated by their ________.

A set of socially relevant nodes connected by one or more relations is called a social ________.

The plain and simple fact is that Ralph has body odor.Worse than that,Ralph does not seem to care.Ralph's clothes are in shambles,and his personal hygiene could certainly be improved.For most people,Ralph would be in which of the following groups?

Individuals with the ability to influence others' attributes or behaviors are considered ________.

A group composed of people that the consumer actually knows is called a(n)________ reference group.

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters

Exam 11: Groups and Social Media

________ argue(s)that each of us has several "selves that relate to groups."

________ influence helps the consumer make decisions about specific brands or activities.

Anna and David both have the same college degree,belong to the same social class,and attend the same church.This situation illustrates ________.

________ are frequently able to influence others' attitudes on behavior.

Sophie tells Nick about a great new restaurant.Sophie is practicing ________.

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.

British psychologist Frederic Bartlett used ________ to examine how information mutates.

Power that is granted by virtue or a social agreement,such as the authority we give to police officers,is called ________.

James' friend,whom he admires and respects,just purchased a new car.James decides to buy the same model.This situation illustrates the influence of ________.

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults.His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations,aspirations,or behavior.

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Phillipe is a member of a small Harley-Davidson motorcycle club.Members meet once a week to ride and talk about their bikes.This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.

The importance of weak ties in a social system is demonstrated by their ________.

A set of socially relevant nodes connected by one or more relations is called a social ________.

The plain and simple fact is that Ralph has body odor.Worse than that,Ralph does not seem to care.Ralph's clothes are in shambles,and his personal hygiene could certainly be improved.For most people,Ralph would be in which of the following groups?

Individuals with the ability to influence others' attributes or behaviors are considered ________.

A group composed of people that the consumer actually knows is called a(n)________ reference group.

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters