Meagan Is Planning Her Wedding and Wants Everything to Be

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

A) innovative communicator
B) surrogate consumer
C) opinion seeker
D) key informant

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