Question 1

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

Accepted Answer

A)  unplanned buying 
B)  point of purchase stimuli 
C)  impulse buying 
D)  none of the above 
A)  unplanned buying 
B)  point of purchase stimuli 
C)  impulse buying 
D)  none of the above

Question 2

Which of the following is an example of utilitarian influence?

Accepted Answer

A)  An individual seeks information about various brands from a professional. 
B)  An individual's decision to purchase a particular brand is influenced by the preferences of family members. 
C)  An individual feels that the purchase of a particular brand will enhance the image others have of her. 
D)  An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand. 
A)  An individual seeks information about various brands from a professional. 
B)  An individual's decision to purchase a particular brand is influenced by the preferences of family members. 
C)  An individual feels that the purchase of a particular brand will enhance the image others have of her. 
D)  An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.

Question 3

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Accepted Answer

A) True 
 B)False

Question 4

Why does a typical casino have low ceilings,no windows,no clocks,and no straight aisles?

Accepted Answer

It is a matter of atmospherics.The casin

Question 5

A ________ includes a buyer,a seller,a product or service and other factors,such as how the physical environment makes one feel.

Accepted Answer

A)  post-purchase process 
B)  purchase process 
C)  consumption situation 
D)  psychological situation 
A)  post-purchase process 
B)  purchase process 
C)  consumption situation 
D)  psychological situation

Question 6

A membership reference group is made up of idealized figures such as successful business people,athletes,or performers.

Accepted Answer

A) True 
 B)False

Question 7

A temporal factor is one that reflects sense of time.

Accepted Answer

A) True 
 B)False

Question 8

Hedonic shopping motives include ________.

Accepted Answer

A)  social experiences 
B)  interpersonal attraction 
C)  thrill of the hunt 
D)  all of the above 
A)  social experiences 
B)  interpersonal attraction 
C)  thrill of the hunt 
D)  all of the above

Question 9

Time poverty is creating opportunities for many new products that allow people to multitask.

Accepted Answer

A) True 
 B)False

Question 10

A buying decisions made by organizational buying is called ________.

Accepted Answer

A)  modified rebuy 
B)  new buy 
C)  straight rebuy 
D)  all of the above 
A)  modified rebuy 
B)  new buy 
C)  straight rebuy 
D)  all of the above

Question 11

Allen has a store that rents only formal wear to men,such as tuxedoes.Allen sells to a highly segmented market based on ________.

Accepted Answer

A)  product disposal 
B)  usage situation 
C)  mood 
D)  sales interaction 
A)  product disposal 
B)  usage situation 
C)  mood 
D)  sales interaction

Question 12

One of the most important in-store factors is the salesperson.This influence can be understood in terms of ________ theory,which stresses that each participant gives something to the other and hopes to receive something in return.

Accepted Answer

A)  gestalt 
B)  exchange 
C)  gemba 
D)  satisfaction/dissatisfaction 
A)  gestalt 
B)  exchange 
C)  gemba 
D)  satisfaction/dissatisfaction

Question 13

In general,people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

Accepted Answer

A)  Asian 
B)  French 
C)  American 
D)  Italian 
A)  Asian 
B)  French 
C)  American 
D)  Italian

Question 14

________ are an actual or imaginary individual or group that significantly influences an individual's evaluations,aspirations,or behavior.

Accepted Answer

A)  Formal groups 
B)  Informal groups 
C)  Reference groups 
D)  None of the above 
A)  Formal groups 
B)  Informal groups 
C)  Reference groups 
D)  None of the above

Question 15

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

Accepted Answer

A)  time pressure 
B)  sales interactions 
C)  product disposal 
D)  point-of-purchase stimuli 
A)  time pressure 
B)  sales interactions 
C)  product disposal 
D)  point-of-purchase stimuli

Question 16

Every summer,thousands of bikers converge on Sturgis,South Dakota,filling up every campground,motel,and hotel within miles of the city.This annual meeting is an example of a gathering of a(n)________.

Accepted Answer

A)  normative clan 
B)  consumer tribe 
C)  maven network 
D)  aspirational group 
A)  normative clan 
B)  consumer tribe 
C)  maven network 
D)  aspirational group

Question 17

Explain the hedonic shopping motive "the thrill of the hunt."

Accepted Answer

The "thrill of the hunt" is a

Question 18

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

Accepted Answer

A)  Time is a pressure cooker. 
B)  Time is a river. 
C)  Time is a map. 
D)  Time is a feast. 
A)  Time is a pressure cooker. 
B)  Time is a river. 
C)  Time is a map. 
D)  Time is a feast.

Question 19

A vending machine is a good illustration of a point-of-purchase display.

Accepted Answer

A) True 
 B)False

Question 20

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

Accepted Answer

The two dimensions are pleasure and arou

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

Which of the following is an example of utilitarian influence?

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Why does a typical casino have low ceilings,no windows,no clocks,and no straight aisles?

A ________ includes a buyer,a seller,a product or service and other factors,such as how the physical environment makes one feel.

A membership reference group is made up of idealized figures such as successful business people,athletes,or performers.

A temporal factor is one that reflects sense of time.

Hedonic shopping motives include ________.

Time poverty is creating opportunities for many new products that allow people to multitask.

A buying decisions made by organizational buying is called ________.

Allen has a store that rents only formal wear to men,such as tuxedoes.Allen sells to a highly segmented market based on ________.

One of the most important in-store factors is the salesperson.This influence can be understood in terms of ________ theory,which stresses that each participant gives something to the other and hopes to receive something in return.

In general,people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

________ are an actual or imaginary individual or group that significantly influences an individual's evaluations,aspirations,or behavior.

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

Every summer,thousands of bikers converge on Sturgis,South Dakota,filling up every campground,motel,and hotel within miles of the city.This annual meeting is an example of a gathering of a(n)________.

Explain the hedonic shopping motive "the thrill of the hunt."

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

A vending machine is a good illustration of a point-of-purchase display.

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 10: Buying, Using, and Disposing

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

Which of the following is an example of utilitarian influence?

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

Why does a typical casino have low ceilings,no windows,no clocks,and no straight aisles?

A ________ includes a buyer,a seller,a product or service and other factors,such as how the physical environment makes one feel.

A membership reference group is made up of idealized figures such as successful business people,athletes,or performers.

A temporal factor is one that reflects sense of time.

Hedonic shopping motives include ________.

Time poverty is creating opportunities for many new products that allow people to multitask.

A buying decisions made by organizational buying is called ________.

Allen has a store that rents only formal wear to men,such as tuxedoes.Allen sells to a highly segmented market based on ________.

One of the most important in-store factors is the salesperson.This influence can be understood in terms of ________ theory,which stresses that each participant gives something to the other and hopes to receive something in return.

In general,people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

________ are an actual or imaginary individual or group that significantly influences an individual's evaluations,aspirations,or behavior.

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

Every summer,thousands of bikers converge on Sturgis,South Dakota,filling up every campground,motel,and hotel within miles of the city.This annual meeting is an example of a gathering of a(n)________.

Explain the hedonic shopping motive "the thrill of the hunt."

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

A vending machine is a good illustration of a point-of-purchase display.

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

Buying,Having,and Being: An Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters