Question 1

With regard to the variables the channel manager should consider when choosing a channel in domestic vs.international channels,it is fair to say that:

Accepted Answer

A)  The basic categories of variables are the same. 
B)  Far more detailed categories of variables exist in international settings. 
C)  The categories are different, but most of the variables are the same. 
D)  The categories and the variables are all different. 
E)  There are fewer variables. 
A)  The basic categories of variables are the same. 
B)  Far more detailed categories of variables exist in international settings. 
C)  The categories are different, but most of the variables are the same. 
D)  The categories and the variables are all different. 
E)  There are fewer variables.

Question 2

Massive international advertising by well-known U.S.firms has proven to be of substantial benefit to:

Accepted Answer

A)  Foreign firms selling competitive products. 
B)  Private label manufacturers. 
C)  Foreign distributors selling well-known U.S. products. 
D)  Foreign firms seeking to export their products to the U.S. 
E)  Small U.S. businesses competing in the same foreign market. 
A)  Foreign firms selling competitive products. 
B)  Private label manufacturers. 
C)  Foreign distributors selling well-known U.S. products. 
D)  Foreign firms seeking to export their products to the U.S. 
E)  Small U.S. businesses competing in the same foreign market.

Question 3

In foreign countries,the competitive environment is:

Accepted Answer

A)  Fairly constant across Western countries. 
B)  Much more free and open than in the U.S. 
C)  Much less intense than in the U.S. 
D)  About the same as it is in the U.S. 
E)  Not open to free competition, especially in developing markets. 
A)  Fairly constant across Western countries. 
B)  Much more free and open than in the U.S. 
C)  Much less intense than in the U.S. 
D)  About the same as it is in the U.S. 
E)  Not open to free competition, especially in developing markets.

Question 4

U.S.manufacturers are looking to international markets because:

Accepted Answer

A)  Of slower growth in domestic markets. 
B)  Foreign markets have less political risk. 
C)  Of government regulations. 
D)  New customers to buy products. 
E)  No competition in foreign markets. 
A)  Of slower growth in domestic markets. 
B)  Foreign markets have less political risk. 
C)  Of government regulations. 
D)  New customers to buy products. 
E)  No competition in foreign markets.

Question 5

Behavioral dimensions in international marketing channels are:

Accepted Answer

A)  Relatively straightforward in most international situations. 
B)  Associated mainly with resolving conflict situations. 
C)  Almost of equal concern as they are in domestic channels. 
D)  Based almost exclusively on power. 
E)  Important for the channel manager to understand. 
A)  Relatively straightforward in most international situations. 
B)  Associated mainly with resolving conflict situations. 
C)  Almost of equal concern as they are in domestic channels. 
D)  Based almost exclusively on power. 
E)  Important for the channel manager to understand.

Question 6

All of the following channel environments apply to both domestic and international channels except:

Accepted Answer

A)  Competitive. 
B)  Economic. 
C)  Sociocultural. 
D)  Technological. 
E)  Customer. 
A)  Competitive. 
B)  Economic. 
C)  Sociocultural. 
D)  Technological. 
E)  Customer.

Question 7

As we continue into the twenty-first century,__________ and __________ are making the need for international marketing an inescapable reality for more and more American firms.

Accepted Answer

A)  rapid domestic growth; rapid export growth 
B)  slow domestic growth; little demand for American products overseas 
C)  fierce foreign competition; slower domestic growth 
D)  shrinking foreign markets; rapid domestic growth 
E)  decreasing U.S. population; high export prices 
A)  rapid domestic growth; rapid export growth 
B)  slow domestic growth; little demand for American products overseas 
C)  fierce foreign competition; slower domestic growth 
D)  shrinking foreign markets; rapid domestic growth 
E)  decreasing U.S. population; high export prices

Question 8

According to the environmental classification scheme used in the text,foreign government regulations that limit the type of stores selling certain products should be classified as in the:

Accepted Answer

A)  Sociocultural environment. 
B)  Economic environment. 
C)  Competitive environment. 
D)  Global environment. 
E)  Legal environment. 
A)  Sociocultural environment. 
B)  Economic environment. 
C)  Competitive environment. 
D)  Global environment. 
E)  Legal environment.

Question 9

U.S.firms competing in foreign markets are __________ the anti-collusion provisions of the U.S.trade laws.

Accepted Answer

A)  rarely prosecuted for violating 
B)  exempted from 
C)  severely restricted by 
D)  somewhat restricted by 
E)  U.S. trade law does not apply here. 
A)  rarely prosecuted for violating 
B)  exempted from 
C)  severely restricted by 
D)  somewhat restricted by 
E)  U.S. trade law does not apply here.

Question 10

When a firm becomes involved in international marketing:

Accepted Answer

A)  It can establish one international channel that will apply in most countries. 
B)  It is actually faced with fewer unknowns because of the high degree of regulation in most foreign environments. 
C)  The basic concepts and approaches to channel management remain the same. 
D)  The establishment of an international division is a virtual must. 
E)  It must attempt to project its domestic experiences into the international environment before proceeding. 
A)  It can establish one international channel that will apply in most countries. 
B)  It is actually faced with fewer unknowns because of the high degree of regulation in most foreign environments. 
C)  The basic concepts and approaches to channel management remain the same. 
D)  The establishment of an international division is a virtual must. 
E)  It must attempt to project its domestic experiences into the international environment before proceeding.

Question 11

International variances in the adoption of technological change can especially affect the __________ flow.

Accepted Answer

A)  negotiation 
B)  product 
C)  power 
D)  control 
E)  hydro 
A)  negotiation 
B)  product 
C)  power 
D)  control 
E)  hydro

Question 12

Which of the following is not regarded as a form of indirect exporting?

Accepted Answer

A)  Use of foreign distributors 
B)  Use of a trading company 
C)  Use of an export management company 
D)  Use of a cooperative piggyback) arrangement 
E)  Casual exporting 
A)  Use of foreign distributors 
B)  Use of a trading company 
C)  Use of an export management company 
D)  Use of a cooperative piggyback) arrangement 
E)  Casual exporting

Question 13

___________ is when one firm uses the international expertise and capabilities of another firm to enter a foreign market.

Accepted Answer

A)  Export management 
B)  Cooperative arrangement 
C)  Piggybacking 
D)  Casual exporting 
E)  Direct exporting 
A)  Export management 
B)  Cooperative arrangement 
C)  Piggybacking 
D)  Casual exporting 
E)  Direct exporting

Question 14

The motivational program most frequently used by U.S.manufacturers for their foreign channel members is:

Accepted Answer

A)  Distribution programming. 
B)  Partnership. 
C)  Strategic alliance. 
D)  Cooperative. 
E)  Coercive leadership. 
A)  Distribution programming. 
B)  Partnership. 
C)  Strategic alliance. 
D)  Cooperative. 
E)  Coercive leadership.

Question 15

All of the following are true about foreign intermediaries except:

Accepted Answer

A)  They are often underfinanced. 
B)  They stock limited assortments of products. 
C)  They are often quite small by U.S. standards. 
D)  They often expect long credit terms. 
E)  They often have a relatively low cost structure due to economies of scale. 
A)  They are often underfinanced. 
B)  They stock limited assortments of products. 
C)  They are often quite small by U.S. standards. 
D)  They often expect long credit terms. 
E)  They often have a relatively low cost structure due to economies of scale.

Question 16

Economic factors particularly important to international marketers include all of the following except:

Accepted Answer

A)  Political risk. 
B)  Commodity prices. 
C)  Growth trends. 
D)  Currency exchange rates. 
E)  Inflation. 
A)  Political risk. 
B)  Commodity prices. 
C)  Growth trends. 
D)  Currency exchange rates. 
E)  Inflation.

Question 17

_________ are independent businesses used by firms directly exporting to international markets,but they generally do not take title to nor physical possession of goods.

Accepted Answer

A)  Foreign agents 
B)  Foreign distributors 
C)  Trade intermediaries 
D)  Trading companies 
E)  Cooperatives 
A)  Foreign agents 
B)  Foreign distributors 
C)  Trade intermediaries 
D)  Trading companies 
E)  Cooperatives

Question 18

Technology,which has become so important to successful marketing domestically:

Accepted Answer

A)  Is just as important in international marketing. 
B)  Is as important when dealing with highly developed foreign countries but much less important when dealing with smaller, less-developed countries. 
C)  Is far too advanced for use in most foreign countries. 
D)  Cannot work in most foreign environments because of the differing levels of technological expertise. 
E)  Is more important in less-developed countries because firms must invest in setting up a technology infrastructure. 
A)  Is just as important in international marketing. 
B)  Is as important when dealing with highly developed foreign countries but much less important when dealing with smaller, less-developed countries. 
C)  Is far too advanced for use in most foreign countries. 
D)  Cannot work in most foreign environments because of the differing levels of technological expertise. 
E)  Is more important in less-developed countries because firms must invest in setting up a technology infrastructure.

With regard to the variables the channel manager should consider when choosing a channel in domestic vs.international channels,it is fair to say that:

Massive international advertising by well-known U.S.firms has proven to be of substantial benefit to:

In foreign countries,the competitive environment is:

U.S.manufacturers are looking to international markets because:

Behavioral dimensions in international marketing channels are:

All of the following channel environments apply to both domestic and international channels except:

As we continue into the twenty-first century, and are making the need for international marketing an inescapable reality for more and more American firms.

According to the environmental classification scheme used in the text,foreign government regulations that limit the type of stores selling certain products should be classified as in the:

U.S.firms competing in foreign markets are __________ the anti-collusion provisions of the U.S.trade laws.

When a firm becomes involved in international marketing:

International variances in the adoption of technological change can especially affect the __________ flow.

Which of the following is not regarded as a form of indirect exporting?

___________ is when one firm uses the international expertise and capabilities of another firm to enter a foreign market.

The motivational program most frequently used by U.S.manufacturers for their foreign channel members is:

All of the following are true about foreign intermediaries except:

Economic factors particularly important to international marketers include all of the following except:

_________ are independent businesses used by firms directly exporting to international markets,but they generally do not take title to nor physical possession of goods.

Technology,which has become so important to successful marketing domestically:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

Filters

Exam 18: International Channel Perspectives

With regard to the variables the channel manager should consider when choosing a channel in domestic vs.international channels,it is fair to say that:

Massive international advertising by well-known U.S.firms has proven to be of substantial benefit to:

In foreign countries,the competitive environment is:

U.S.manufacturers are looking to international markets because:

Behavioral dimensions in international marketing channels are:

All of the following channel environments apply to both domestic and international channels except:

As we continue into the twenty-first century,__________ and __________ are making the need for international marketing an inescapable reality for more and more American firms.

According to the environmental classification scheme used in the text,foreign government regulations that limit the type of stores selling certain products should be classified as in the:

U.S.firms competing in foreign markets are __________ the anti-collusion provisions of the U.S.trade laws.

When a firm becomes involved in international marketing:

International variances in the adoption of technological change can especially affect the __________ flow.

Which of the following is not regarded as a form of indirect exporting?

___________ is when one firm uses the international expertise and capabilities of another firm to enter a foreign market.

The motivational program most frequently used by U.S.manufacturers for their foreign channel members is:

All of the following are true about foreign intermediaries except:

Economic factors particularly important to international marketers include all of the following except:

_________ are independent businesses used by firms directly exporting to international markets,but they generally do not take title to nor physical possession of goods.

Technology,which has become so important to successful marketing domestically:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

Filters

As we continue into the twenty-first century, and are making the need for international marketing an inescapable reality for more and more American firms.