Question 1

When the dollar became weaker relative to the Euro,U.S.manufacturers:

Accepted Answer

A)  Were concerned because their goods would become more expensive in European markets. 
B)  Were pleased because their goods would be cheaper in Europe. 
C)  Knew sales of their products would increase in Asia because prices would be lower to consumers. 
D)  Were concerned that sales in Mexico would decrease because the Euro was strong and this increased the price of goods. 
E)  Were unconcerned. 
A)  Were concerned because their goods would become more expensive in European markets. 
B)  Were pleased because their goods would be cheaper in Europe. 
C)  Knew sales of their products would increase in Asia because prices would be lower to consumers. 
D)  Were concerned that sales in Mexico would decrease because the Euro was strong and this increased the price of goods. 
E)  Were unconcerned. B

Question 2

Ben and Jerry's found the Russian sociocultural environment to be very different from the business culture in the United States.Which of the following statements does not accurately describe the business culture in Russia when this occurred?

Accepted Answer

A)  Indifference to on-time delivery. 
B)  Distributors had monopoly positions in the market. 
C)  Distributors had ties to organized crime. 
D)  High regard for customer service. 
E)  Low levels of efficiency. 
A)  Indifference to on-time delivery. 
B)  Distributors had monopoly positions in the market. 
C)  Distributors had ties to organized crime. 
D)  High regard for customer service. 
E)  Low levels of efficiency. D

Question 3

With regard to economic factors in foreign environments it should be noted that all of the following may occur except:

Accepted Answer

A)  Inflation may be much higher. 
B)  Recessions can be more severe. 
C)  Interest rates could be higher. 
D)  Technology is changing at a rapid pace. 
E)  Fluctuations in foreign exchange. 
A)  Inflation may be much higher. 
B)  Recessions can be more severe. 
C)  Interest rates could be higher. 
D)  Technology is changing at a rapid pace. 
E)  Fluctuations in foreign exchange. D

Question 4

Which of the following is not considered a potential legal factor that makes distribution in international marketing more difficult and complicated?

Accepted Answer

A)  Tariffs 
B) Import restrictions 
C)  Quotas 
D)  Horizontal competition 
E)  Regulations 
A)  Tariffs 
B) Import restrictions 
C)  Quotas 
D)  Horizontal competition 
E)  Regulations

Question 5

It is important for channel managers to pay attention to local customs and traditions. For example,in the Middle East agents and distributors define marketing as:

Accepted Answer

A)  Advertising. 
B)  Sitting on the product and waiting for the customer. 
C)  Aggressive personal selling. 
D)  Negotiating over price. 
E)  Geographic territory. 
A)  Advertising. 
B)  Sitting on the product and waiting for the customer. 
C)  Aggressive personal selling. 
D)  Negotiating over price. 
E)  Geographic territory.

Question 6

Which of the following is considered a foreign production approach to international marketing?

Accepted Answer

A)  Trading company 
B)  Joint venture 
C)  Overseas marketing subsidiary 
D)  Export management company 
E)  Using trading intermediaries 
A)  Trading company 
B)  Joint venture 
C)  Overseas marketing subsidiary 
D)  Export management company 
E)  Using trading intermediaries

Question 7

According to the textbook,Ito-Yokado Co.,the Japanese firm that controls 7-Eleven Stores in Japan has:

Accepted Answer

A)  Limited technological sophistication. 
B)  Ignored modern information systems and emphasized Japanese tradition. 
C)  Avoided the cost of modern computer systems through the use of "kanban". 
D)  The ability to precisely manage distribution and merchandising in almost 7,000 stores. 
E)  Connections to many Japanese keitesu. 
A)  Limited technological sophistication. 
B)  Ignored modern information systems and emphasized Japanese tradition. 
C)  Avoided the cost of modern computer systems through the use of "kanban". 
D)  The ability to precisely manage distribution and merchandising in almost 7,000 stores. 
E)  Connections to many Japanese keitesu.

Question 8

The channel variable of the marketing mix is especially sensitive because it often involves _________________ than the other variables.

Accepted Answer

A)  higher levels of organization. 
B)  more person-to-person contact. 
C)  supervision of all channel members. 
D)  increased levels of evaluation. 
E)  more careful selection of channel members. 
A)  higher levels of organization. 
B)  more person-to-person contact. 
C)  supervision of all channel members. 
D)  increased levels of evaluation. 
E)  more careful selection of channel members.

Question 9

By the late 1990s,the devaluation of many Asian currencies had made the U.S.dollar:

Accepted Answer

A)  Weaker against the Asian currencies. 
B)  Stronger against the Asian currencies. 
C)  Little changed against the Asian currencies. 
D)  On a par with Asian currencies. 
E)  More easily convertible into Asian currencies. 
A)  Weaker against the Asian currencies. 
B)  Stronger against the Asian currencies. 
C)  Little changed against the Asian currencies. 
D)  On a par with Asian currencies. 
E)  More easily convertible into Asian currencies.

Question 10

In an attempt to penetrate the market in mainland China,General Motors GM)intends for its dealers to be the best in the world by employing which of the following tactics at GM dealerships in China?

Accepted Answer

A)  Customers are greeted by attendants in elegantly designed showroom entrances. 
B)  Customers may be offered cigars. 
C)  Customers may be treated to Napa Valle wines at a black-marble bar. 
D)  Luxurious VIP rooms are available to customers. 
E)  All of the above. 
A)  Customers are greeted by attendants in elegantly designed showroom entrances. 
B)  Customers may be offered cigars. 
C)  Customers may be treated to Napa Valle wines at a black-marble bar. 
D)  Luxurious VIP rooms are available to customers. 
E)  All of the above.

Question 11

The specific variables that should be considered when choosing a foreign channel should be:

Accepted Answer

A)  Generalized for geographically contiguous foreign countries. 
B)  Projected from the United States to other Western environments. 
C)  Universally applied to gain greater efficiency. 
D)  Considered on a case-by-case basis. 
E)  Generalized for the market, product, and environmental categories. 
A)  Generalized for geographically contiguous foreign countries. 
B)  Projected from the United States to other Western environments. 
C)  Universally applied to gain greater efficiency. 
D)  Considered on a case-by-case basis. 
E)  Generalized for the market, product, and environmental categories.

Question 12

When the manufacturer is involved in direct exporting:

Accepted Answer

A)  It is unlikely that foreign distributors will be used. 
B)  An overseas marketing subsidiary must be established. 
C)  The firm gets directly involved in exporting. 
D)  The firm does not need to make market contacts. 
E)  The firm delegates all of the exporting tasks to others intermediaries. 
A)  It is unlikely that foreign distributors will be used. 
B)  An overseas marketing subsidiary must be established. 
C)  The firm gets directly involved in exporting. 
D)  The firm does not need to make market contacts. 
E)  The firm delegates all of the exporting tasks to others intermediaries.

Question 13

The study of manufacturer and foreign distributor relationships cited in the text found that the best relationships existed when:

Accepted Answer

A)  A high degree of personal contact between manufacturer and foreign distributors was maintained through personal visits, various communications. 
B)  Travel was kept to a minimum. 
C)  Massive monetary incentives were used. 
D)  Marketing strategy decisions were made by the foreign manufacturer and communicated immediately to the foreign distributors. 
E)  Roles and routines are rigidly set. 
A)  A high degree of personal contact between manufacturer and foreign distributors was maintained through personal visits, various communications. 
B)  Travel was kept to a minimum. 
C)  Massive monetary incentives were used. 
D)  Marketing strategy decisions were made by the foreign manufacturer and communicated immediately to the foreign distributors. 
E)  Roles and routines are rigidly set.

Question 14

U.S.manufacturers involved in direct exporting:

Accepted Answer

A)  By definition, do not use foreign intermediaries. 
B)  Delegate all distribution tasks directly to foreign nationals. 
C)  Assume responsibility for all logistics functions. 
D)  Are the most frequent users of cooperative piggyback) exporting. 
E)  Are directly involved in exporting, including pricing and distribution tasks. 
A)  By definition, do not use foreign intermediaries. 
B)  Delegate all distribution tasks directly to foreign nationals. 
C)  Assume responsibility for all logistics functions. 
D)  Are the most frequent users of cooperative piggyback) exporting. 
E)  Are directly involved in exporting, including pricing and distribution tasks.

Question 15

The availability of low-cost technology coupled with the capabilities of foreign distributors has led to substantial:

Accepted Answer

A)  Increases in exports by small U.S. manufacturers. 
B)  Decreases in exports by small U.S. manufacturers. 
C)  Disadvantages for large scale U.S. manufacturers seeking to export. 
D)  Declines in the number of small U.S. firms seeking to export. 
E)  Decreases in costs. 
A)  Increases in exports by small U.S. manufacturers. 
B)  Decreases in exports by small U.S. manufacturers. 
C)  Disadvantages for large scale U.S. manufacturers seeking to export. 
D)  Declines in the number of small U.S. firms seeking to export. 
E)  Decreases in costs.

Question 16

U.S.manufacturers' standard domestic _________ often are inadequate to meet foreign channel members' needs.

Accepted Answer

A)  credit terms 
B)  accounting policies 
C)  prices 
D)  cost structures 
E)  supervisory practices 
A)  credit terms 
B)  accounting policies 
C)  prices 
D)  cost structures 
E)  supervisory practices

Question 17

The most common approach for choosing international channel structures is:

Accepted Answer

A)  Competitive comparisons. 
B)  Distribution costing. 
C)  Judgmental-heuristic. 
D)  Exchange rate analysis. 
E)  Transaction cost analysis. 
A)  Competitive comparisons. 
B)  Distribution costing. 
C)  Judgmental-heuristic. 
D)  Exchange rate analysis. 
E)  Transaction cost analysis.

Question 18

The actual choice of channel structure for international markets should be:

Accepted Answer

A)  Mandatory for firms doing business in international markets. 
B)  Determined ahead of time and be standardized. 
C)  Done so as to make for the shortest possible channel. 
D)  Done on a case-by-case basis. 
E)  Developed after contracting with a foreign trading company. 
A)  Mandatory for firms doing business in international markets. 
B)  Determined ahead of time and be standardized. 
C)  Done so as to make for the shortest possible channel. 
D)  Done on a case-by-case basis. 
E)  Developed after contracting with a foreign trading company.

Question 19

All of the following sociocultural variables tend to vary around the world except:

Accepted Answer

A)  Cultural values. 
B)  Behavioral norms. 
C)  Attitudes. 
D)  Perceptions. 
E)  Competition. 
A)  Cultural values. 
B)  Behavioral norms. 
C)  Attitudes. 
D)  Perceptions. 
E)  Competition.

Question 20

The basic steps in the paradigm for designing marketing channels are:

Accepted Answer

A)  The same in domestic and international settings. 
B)  Different because two phases, 4 and 6, change for domestic vs. international channels. 
C)  Different only with regard to phase 7, selecting the channel members. 
D)  Completely altered because of the foreign production option. 
E)  Different throughout all phases. 
A)  The same in domestic and international settings. 
B)  Different because two phases, 4 and 6, change for domestic vs. international channels. 
C)  Different only with regard to phase 7, selecting the channel members. 
D)  Completely altered because of the foreign production option. 
E)  Different throughout all phases.

When the dollar became weaker relative to the Euro,U.S.manufacturers:

Ben and Jerry's found the Russian sociocultural environment to be very different from the business culture in the United States.Which of the following statements does not accurately describe the business culture in Russia when this occurred?

With regard to economic factors in foreign environments it should be noted that all of the following may occur except:

Which of the following is not considered a potential legal factor that makes distribution in international marketing more difficult and complicated?

It is important for channel managers to pay attention to local customs and traditions. For example,in the Middle East agents and distributors define marketing as:

Which of the following is considered a foreign production approach to international marketing?

According to the textbook,Ito-Yokado Co.,the Japanese firm that controls 7-Eleven Stores in Japan has:

The channel variable of the marketing mix is especially sensitive because it often involves _________________ than the other variables.

By the late 1990s,the devaluation of many Asian currencies had made the U.S.dollar:

In an attempt to penetrate the market in mainland China,General Motors GM)intends for its dealers to be the best in the world by employing which of the following tactics at GM dealerships in China?

The specific variables that should be considered when choosing a foreign channel should be:

When the manufacturer is involved in direct exporting:

The study of manufacturer and foreign distributor relationships cited in the text found that the best relationships existed when:

U.S.manufacturers involved in direct exporting:

The availability of low-cost technology coupled with the capabilities of foreign distributors has led to substantial:

U.S.manufacturers' standard domestic _________ often are inadequate to meet foreign channel members' needs.

The most common approach for choosing international channel structures is:

The actual choice of channel structure for international markets should be:

All of the following sociocultural variables tend to vary around the world except:

The basic steps in the paradigm for designing marketing channels are:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

Filters

Exam 18: International Channel Perspectives

When the dollar became weaker relative to the Euro,U.S.manufacturers:

Ben and Jerry's found the Russian sociocultural environment to be very different from the business culture in the United States.Which of the following statements does not accurately describe the business culture in Russia when this occurred?

With regard to economic factors in foreign environments it should be noted that all of the following may occur except:

Which of the following is not considered a potential legal factor that makes distribution in international marketing more difficult and complicated?

It is important for channel managers to pay attention to local customs and traditions. For example,in the Middle East agents and distributors define marketing as:

Which of the following is considered a foreign production approach to international marketing?

According to the textbook,Ito-Yokado Co.,the Japanese firm that controls 7-Eleven Stores in Japan has:

The channel variable of the marketing mix is especially sensitive because it often involves _________________ than the other variables.

By the late 1990s,the devaluation of many Asian currencies had made the U.S.dollar:

In an attempt to penetrate the market in mainland China,General Motors GM)intends for its dealers to be the best in the world by employing which of the following tactics at GM dealerships in China?

The specific variables that should be considered when choosing a foreign channel should be:

When the manufacturer is involved in direct exporting:

The study of manufacturer and foreign distributor relationships cited in the text found that the best relationships existed when:

U.S.manufacturers involved in direct exporting:

The availability of low-cost technology coupled with the capabilities of foreign distributors has led to substantial:

U.S.manufacturers' standard domestic _________ often are inadequate to meet foreign channel members' needs.

The most common approach for choosing international channel structures is:

The actual choice of channel structure for international markets should be:

All of the following sociocultural variables tend to vary around the world except:

The basic steps in the paradigm for designing marketing channels are:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

Filters