Question 1

To deal with inflation and recession,channel managers should do all of the following except:

Accepted Answer

A)  Take responsibility for helping intermediaries weather the situation. 
B)  Have contingency plans prepared to implement when economic conditions warrant. 
C)  Increase spending on advertising. 
D)  Use special trade promotions. 
E)  Increase production and inventory. 
A)  Take responsibility for helping intermediaries weather the situation. 
B)  Have contingency plans prepared to implement when economic conditions warrant. 
C)  Increase spending on advertising. 
D)  Use special trade promotions. 
E)  Increase production and inventory.

Question 2

When the value of the U.S.dollar is high:

Accepted Answer

A)  The price of U.S. products decreases relative to foreign products. 
B)  The price of U.S. products increases relative to foreign products. 
C)  It takes fewer foreign dollars to buy U.S. products. 
D)  U.S. products become more competitive in foreign markets. 
E)  It takes more U.S. dollars to buy foreign products. 
A)  The price of U.S. products decreases relative to foreign products. 
B)  The price of U.S. products increases relative to foreign products. 
C)  It takes fewer foreign dollars to buy U.S. products. 
D)  U.S. products become more competitive in foreign markets. 
E)  It takes more U.S. dollars to buy foreign products.

Question 3

As consumer spending slows down in recessionary periods,marketing channels for __________ usually feel the impact earliest.

Accepted Answer

A)  consumer packaged goods 
B)  consumer durable goods 
C)  health services 
D)  tobacco and alcohol products 
E)  None of the above. 
A)  consumer packaged goods 
B)  consumer durable goods 
C)  health services 
D)  tobacco and alcohol products 
E)  None of the above.

Question 4

During recessionary periods,channel members at the wholesale and retail levels are likely to:

Accepted Answer

A)  Try to increase their inventory levels. 
B)  Lose sales volume. 
C)  Broaden their product line. 
D)  Increase financial borrowing. 
E)  Improve product quality. 
A)  Try to increase their inventory levels. 
B)  Lose sales volume. 
C)  Broaden their product line. 
D)  Increase financial borrowing. 
E)  Improve product quality.

Question 5

When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line,the supplier is involved in:

Accepted Answer

A)  Selective distribution. 
B)  Exclusive dealing. 
C)  Full-line forcing. 
D)  Resale restrictions. 
E)  Price maintenance. 
A)  Selective distribution. 
B)  Exclusive dealing. 
C)  Full-line forcing. 
D)  Resale restrictions. 
E)  Price maintenance.

Question 6

A relatively new technology that uses an electronic tag to track people or products using radio waves is called?

Accepted Answer

A)  Electronic scanners 
B)  Computerized inventory control tags 
C)  RFID tag 
D)  Portable computers 
E)  Universal product codes 
A)  Electronic scanners 
B)  Computerized inventory control tags 
C)  RFID tag 
D)  Portable computers 
E)  Universal product codes

Question 7

_____________ exist(s)when a supplier requires its channel members to carry a broad line of its products.

Accepted Answer

A)  Dual distribution 
B)  Full-line forcing 
C)  Exclusive dealing 
D)  Vertical integration 
E)  Tying Agreements 
A)  Dual distribution 
B)  Full-line forcing 
C)  Exclusive dealing 
D)  Vertical integration 
E)  Tying Agreements

Question 8

Retailers like to sell their own brands because of all of the following except:

Accepted Answer

A)  Gross margins are higher. 
B)  They control their own destiny. 
C)  Competitive comparisons are more difficult. 
D)  They are exclusive to the retailer. 
E)  Consumers prefer private label products. 
A)  Gross margins are higher. 
B)  They control their own destiny. 
C)  Competitive comparisons are more difficult. 
D)  They are exclusive to the retailer. 
E)  Consumers prefer private label products.

Question 9

The channel manager must analyze the external environment in terms of its impact on:

Accepted Answer

A)  Target markets. 
B)  Facilitating agencies. 
C)  Intermediaries. 
D)  All channel participants. 
E)  Retailers and brokers. 
A)  Target markets. 
B)  Facilitating agencies. 
C)  Intermediaries. 
D)  All channel participants. 
E)  Retailers and brokers.

Question 10

In inflationary times,channel members can expect consumer spending to:

Accepted Answer

A)  Slow down. 
B)  Increase. 
C)  Be unpredictable. 
D)  Drop off for durable goods but remain fairly steady for non-durables. 
E)  Drop off for services but remain fairly steady for tangible products. 
A)  Slow down. 
B)  Increase. 
C)  Be unpredictable. 
D)  Drop off for durable goods but remain fairly steady for non-durables. 
E)  Drop off for services but remain fairly steady for tangible products.

Question 11

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the following except:

Accepted Answer

A)  Reduce the need for traditional retail stores. 
B)  Decrease changes made by channel participants. 
C)  Increase consumer shopping efficiency. 
D)  Give rise to new types of facilitating agencies. 
E)  Give small retailers the same access to markets as large retailers. 
A)  Reduce the need for traditional retail stores. 
B)  Decrease changes made by channel participants. 
C)  Increase consumer shopping efficiency. 
D)  Give rise to new types of facilitating agencies. 
E)  Give small retailers the same access to markets as large retailers.

Question 12

_______________ is the tem most commonly used to describe interconnectedness and interdependencies of countries around the world.

Accepted Answer

A)  Globalization. 
B)  Consumer mobility and connectedness. 
C)  Demographics. 
D)  Social networking. 
E)  The Green Movement. 
A)  Globalization. 
B)  Consumer mobility and connectedness. 
C)  Demographics. 
D)  Social networking. 
E)  The Green Movement.

Question 13

A wholesaler attempts to secure retailer acceptance for its own brand of guitars.That wholesaler also carries similar guitars from a manufacturer of a nationally known brand.This is an illustration of:

Accepted Answer

A)  Horizontal competition. 
B)  Vertical competition. 
C)  Channel system competition. 
D)  Intertype competition. 
E)  Multiple channel competition. 
A)  Horizontal competition. 
B)  Vertical competition. 
C)  Channel system competition. 
D)  Intertype competition. 
E)  Multiple channel competition.

Question 14

Pure Play e-tailers,such as Amazon and Etoys,competing with 'bricks and mortar' companies is an example of what type of competition?

Accepted Answer

A)  Vertical 
B)  Channel system 
C)  Intertype 
D)  Vertical Marketing systems 
E)  Horizontal 
A)  Vertical 
B)  Channel system 
C)  Intertype 
D)  Vertical Marketing systems 
E)  Horizontal

Question 15

From a marketing channels perspective,social networking has:

Accepted Answer

A)  Caused consumers to make poor product choices. 
B)  Not lived up to the expectations that the Internet would allow consumers to be better informed. 
C)  Helped consumers make better product choices but has had no effect on their channel choices. 
D)  It has made consumers more demanding about the channels they choose. 
E)  All of the above. 
A)  Caused consumers to make poor product choices. 
B)  Not lived up to the expectations that the Internet would allow consumers to be better informed. 
C)  Helped consumers make better product choices but has had no effect on their channel choices. 
D)  It has made consumers more demanding about the channels they choose. 
E)  All of the above.

Question 16

The Simplicity Pattern case indicates that manufacturers:

Accepted Answer

A)  Should treat wholesalers and retailers the same. 
B)  Cannot assume the courts will rule that retailers with different operating characteristics are not in competition. 
C)  Can refuse to deal with channel members who undercut suggested retail prices. 
D)  Do not need to document their cases. 
E)  Cannot force franchises to buy all of their supplies from a designated source. 
A)  Should treat wholesalers and retailers the same. 
B)  Cannot assume the courts will rule that retailers with different operating characteristics are not in competition. 
C)  Can refuse to deal with channel members who undercut suggested retail prices. 
D)  Do not need to document their cases. 
E)  Cannot force franchises to buy all of their supplies from a designated source.

Question 17

Other economic issues of concern to channel members include all of the following except:

Accepted Answer

A)  The federal budget deficit. 
B)  High interest rates. 
C)  The trade deficit. 
D)  National debt. 
E)  New companies entering the marketplace. 
A)  The federal budget deficit. 
B)  High interest rates. 
C)  The trade deficit. 
D)  National debt. 
E)  New companies entering the marketplace.

Question 18

Interbrand competition versus intrabrand competition has been evaluated by the courts in considering:

Accepted Answer

A)  Fair trade laws. 
B)  Dual distribution. 
C)  Tying agreements. 
D)  Vertical integration. 
E)  Resale restrictions. 
A)  Fair trade laws. 
B)  Dual distribution. 
C)  Tying agreements. 
D)  Vertical integration. 
E)  Resale restrictions.

Question 19

Dual distribution occurs when:

Accepted Answer

A)  A manufacturer uses more than one channel. 
B)  A manufacturer sells its products under different brand names to the same customer. 
C)  Two or more different channel structures for the same product exist. 
D)  A firm distributes through its own vertically-integrated channel. 
E)  A manufacturer sells the same product through two competing retail outlets. 
A)  A manufacturer uses more than one channel. 
B)  A manufacturer sells its products under different brand names to the same customer. 
C)  Two or more different channel structures for the same product exist. 
D)  A firm distributes through its own vertically-integrated channel. 
E)  A manufacturer sells the same product through two competing retail outlets.

Question 20

In a recession,intermediaries are at greatest risk if:

Accepted Answer

A)  They cannot sell their heavy inventories. 
B)  They do not reduce prices to final consumers. 
C)  They do not increase promotional spending. 
D)  They do not expand their product lines. 
E)  They do not enhance information technology capabilities. 
A)  They cannot sell their heavy inventories. 
B)  They do not reduce prices to final consumers. 
C)  They do not increase promotional spending. 
D)  They do not expand their product lines. 
E)  They do not enhance information technology capabilities.

To deal with inflation and recession,channel managers should do all of the following except:

When the value of the U.S.dollar is high:

As consumer spending slows down in recessionary periods,marketing channels for __________ usually feel the impact earliest.

During recessionary periods,channel members at the wholesale and retail levels are likely to:

When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line,the supplier is involved in:

A relatively new technology that uses an electronic tag to track people or products using radio waves is called?

_____________ exist(s)when a supplier requires its channel members to carry a broad line of its products.

Retailers like to sell their own brands because of all of the following except:

The channel manager must analyze the external environment in terms of its impact on:

In inflationary times,channel members can expect consumer spending to:

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the following except:

_______________ is the tem most commonly used to describe interconnectedness and interdependencies of countries around the world.

A wholesaler attempts to secure retailer acceptance for its own brand of guitars.That wholesaler also carries similar guitars from a manufacturer of a nationally known brand.This is an illustration of:

Pure Play e-tailers,such as Amazon and Etoys,competing with 'bricks and mortar' companies is an example of what type of competition?

From a marketing channels perspective,social networking has:

The Simplicity Pattern case indicates that manufacturers:

Other economic issues of concern to channel members include all of the following except:

Interbrand competition versus intrabrand competition has been evaluated by the courts in considering:

Dual distribution occurs when:

In a recession,intermediaries are at greatest risk if:

Marketing Channel Concepts

The Channel Participants

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

Exam 3: The Environment of Marketing Channels

To deal with inflation and recession,channel managers should do all of the following except:

When the value of the U.S.dollar is high:

As consumer spending slows down in recessionary periods,marketing channels for __________ usually feel the impact earliest.

During recessionary periods,channel members at the wholesale and retail levels are likely to:

When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line,the supplier is involved in:

A relatively new technology that uses an electronic tag to track people or products using radio waves is called?

_____________ exist(s)when a supplier requires its channel members to carry a broad line of its products.

Retailers like to sell their own brands because of all of the following except:

The channel manager must analyze the external environment in terms of its impact on:

In inflationary times,channel members can expect consumer spending to:

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the following except:

_______________ is the tem most commonly used to describe interconnectedness and interdependencies of countries around the world.

A wholesaler attempts to secure retailer acceptance for its own brand of guitars.That wholesaler also carries similar guitars from a manufacturer of a nationally known brand.This is an illustration of:

Pure Play e-tailers,such as Amazon and Etoys,competing with 'bricks and mortar' companies is an example of what type of competition?

From a marketing channels perspective,social networking has:

The Simplicity Pattern case indicates that manufacturers:

Other economic issues of concern to channel members include all of the following except:

Interbrand competition versus intrabrand competition has been evaluated by the courts in considering:

Dual distribution occurs when:

In a recession,intermediaries are at greatest risk if:

Marketing Channel Concepts

The Channel Participants

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters