Question 1

Facilitating agencies:

Accepted Answer

A)  Are members of the marketing channel. 
B)  Perform non-negotiatory functions. 
C)  Are of little importance to the operation of the channel. 
D)  Are seldom called on by the channel manager. 
E)  Are members of the commercial channel. 
A)  Are members of the marketing channel. 
B)  Perform non-negotiatory functions. 
C)  Are of little importance to the operation of the channel. 
D)  Are seldom called on by the channel manager. 
E)  Are members of the commercial channel.

Question 2

Merchant wholesalers often perform all of the following distribution tasks for customers except:

Accepted Answer

A)  Rendering services pertaining to the sale of goods. 
B)  Providing customer service. 
C)  Extending credit. 
D)  Providing technical support. 
E)  Assuring product availability. 
A)  Rendering services pertaining to the sale of goods. 
B)  Providing customer service. 
C)  Extending credit. 
D)  Providing technical support. 
E)  Assuring product availability.

Question 3

All of the following are reasons for retailers gaining power in the marketing channels except:

Accepted Answer

A)  Growing size. 
B)  Use of advanced technology. 
C)  Increased expertise of managers. 
D)  Increased use of the marketing concept. 
E)  Concentration of retailers. 
A)  Growing size. 
B)  Use of advanced technology. 
C)  Increased expertise of managers. 
D)  Increased use of the marketing concept. 
E)  Concentration of retailers.

Question 4

The potential of retail intermediaries for performing distribution tasks:

Accepted Answer

A)  Has increased. 
B)  Is likely to decrease in the future. 
C)  Has not changed. 
D)  Will be a value added function. 
E)  Will only change if the economy grows over 5% per year. 
A)  Has increased. 
B)  Is likely to decrease in the future. 
C)  Has not changed. 
D)  Will be a value added function. 
E)  Will only change if the economy grows over 5% per year.

Question 5

Economic concentration in many kinds of retail businesses is:

Accepted Answer

A)  Getting lower. 
B)  Increasing. 
C)  Staying the same. 
D)  Highly variable across time. 
E)  Very volatile. 
A)  Getting lower. 
B)  Increasing. 
C)  Staying the same. 
D)  Highly variable across time. 
E)  Very volatile.

Question 6

__________ are members of the target market.

Accepted Answer

A)  Final users 
B)  Retailers 
C)  Wholesalers 
D)  Producers 
E)  Transportation firms 
A)  Final users 
B)  Retailers 
C)  Wholesalers 
D)  Producers 
E)  Transportation firms

Question 7

During the decade from 1992 to 2002,Census data show that the percentage of total wholesale sales enjoyed by merchant wholesalers:

Accepted Answer

A)  Increased slightly. 
B)  Decreased slightly. 
C)  Stayed the same. 
D)  Increased by over 10%. 
E)  Decreased by almost one third. 
A)  Increased slightly. 
B)  Decreased slightly. 
C)  Stayed the same. 
D)  Increased by over 10%. 
E)  Decreased by almost one third.

Question 8

The Census of Wholesale Trade classifies wholesalers into the following three categories:

Accepted Answer

A)  Merchant wholesalers, manufacturers' sales branches, and public warehouses. 
B)  Sales branches and offices, company-owned stores, and merchant wholesalers. 
C)  Merchant wholesalers, brokers, and commission merchants and agent wholesalers. 
D)  Manufacturers' sales branches and offices; agents, brokers, and commission merchants; and merchant wholesalers. 
E)  Merchant wholesalers, manufacturers' facilitators, brokers, and independent producers. 
A)  Merchant wholesalers, manufacturers' sales branches, and public warehouses. 
B)  Sales branches and offices, company-owned stores, and merchant wholesalers. 
C)  Merchant wholesalers, brokers, and commission merchants and agent wholesalers. 
D)  Manufacturers' sales branches and offices; agents, brokers, and commission merchants; and merchant wholesalers. 
E)  Merchant wholesalers, manufacturers' facilitators, brokers, and independent producers.

Question 9

Clayton Tennis Equipment,a manufacturer,cannot perform distribution tasks efficiently so it uses Jackson Sports Equipment as a wholesaler to distribute its products in the Midwest.Clayton likely is inefficient in performing distribution tasks because:

Accepted Answer

A)  Jackson is better positioned to select and use facilitating agencies. 
B)  Clayton's fixed costs are too high. 
C)  Jackson can spread its fixed costs across products from multiple manufacturers. 
D)  Clayton's marginal revenue exceeds its marginal costs. 
E)  Clayton has low average production costs. 
A)  Jackson is better positioned to select and use facilitating agencies. 
B)  Clayton's fixed costs are too high. 
C)  Jackson can spread its fixed costs across products from multiple manufacturers. 
D)  Clayton's marginal revenue exceeds its marginal costs. 
E)  Clayton has low average production costs.

Question 10

The fundamental determinant of whether a firm is a member of a marketing channel is:

Accepted Answer

A)  If the firm performs distribution tasks. 
B)  If the firm is considered to be important to the channel manager. 
C)  If the firm performs negotiatory functions. 
D)  If the firm performs tasks that are necessary to make products or services available to ultimate buyers. 
E)  If the firm performs ancillary tasks. 
A)  If the firm performs distribution tasks. 
B)  If the firm is considered to be important to the channel manager. 
C)  If the firm performs negotiatory functions. 
D)  If the firm performs tasks that are necessary to make products or services available to ultimate buyers. 
E)  If the firm performs ancillary tasks.

Question 11

Which of the following is not a facilitating agency?

Accepted Answer

A)  FlowPipeline, Inc. 
B)  First National Bank of Chicago 
C)  Brooke Advertising, Inc. 
D)  Binney & Smith 
E)  Federal Express 
A)  FlowPipeline, Inc. 
B)  First National Bank of Chicago 
C)  Brooke Advertising, Inc. 
D)  Binney & Smith 
E)  Federal Express

Facilitating agencies:

Merchant wholesalers often perform all of the following distribution tasks for customers except:

All of the following are reasons for retailers gaining power in the marketing channels except:

The potential of retail intermediaries for performing distribution tasks:

Economic concentration in many kinds of retail businesses is:

__________ are members of the target market.

During the decade from 1992 to 2002,Census data show that the percentage of total wholesale sales enjoyed by merchant wholesalers:

The Census of Wholesale Trade classifies wholesalers into the following three categories:

Clayton Tennis Equipment,a manufacturer,cannot perform distribution tasks efficiently so it uses Jackson Sports Equipment as a wholesaler to distribute its products in the Midwest.Clayton likely is inefficient in performing distribution tasks because:

The fundamental determinant of whether a firm is a member of a marketing channel is:

Which of the following is not a facilitating agency?

Marketing Channel Concepts

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

Exam 2: The Channel Participants

Facilitating agencies:

Merchant wholesalers often perform all of the following distribution tasks for customers except:

All of the following are reasons for retailers gaining power in the marketing channels except:

The potential of retail intermediaries for performing distribution tasks:

Economic concentration in many kinds of retail businesses is:

__________ are members of the target market.

During the decade from 1992 to 2002,Census data show that the percentage of total wholesale sales enjoyed by merchant wholesalers:

The Census of Wholesale Trade classifies wholesalers into the following three categories:

Clayton Tennis Equipment,a manufacturer,cannot perform distribution tasks efficiently so it uses Jackson Sports Equipment as a wholesaler to distribute its products in the Midwest.Clayton likely is inefficient in performing distribution tasks because:

The fundamental determinant of whether a firm is a member of a marketing channel is:

Which of the following is not a facilitating agency?

Marketing Channel Concepts

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters