Question 1

The channel manager is:

Accepted Answer

A)  A quite common position today in many firms. 
B)  About equal to a product manager. 
C)  The marketing manager's boss. 
D)  Almost always a staff position. 
E)  Anyone in the firm who makes marketing channel decisions. 
A)  A quite common position today in many firms. 
B)  About equal to a product manager. 
C)  The marketing manager's boss. 
D)  Almost always a staff position. 
E)  Anyone in the firm who makes marketing channel decisions.

Question 2

Which type of strategy did Walmart decide to use to compete with Amazon?

Accepted Answer

A)  Heavy advertising 
B)  Price reduction 
C)  Establish kiosks in Walmart stores 
D)  Wholesale distribution 
E)  Mass distribution via its own online channel 
A)  Heavy advertising 
B)  Price reduction 
C)  Establish kiosks in Walmart stores 
D)  Wholesale distribution 
E)  Mass distribution via its own online channel

Question 3

Consumers often view the marketing channel as simply:

Accepted Answer

A)  Part of the manufacturer's organization. 
B)  A group of parasites who are mainly responsible for the high prices at the supermarket. 
C)  A lot of middlemen standing between them and the producer of the product. 
D)  The flow of goods and services through the economy. 
E)  The path taken by the title to goods as it moves through agencies that take title or facilitate its transfer. 
A)  Part of the manufacturer's organization. 
B)  A group of parasites who are mainly responsible for the high prices at the supermarket. 
C)  A lot of middlemen standing between them and the producer of the product. 
D)  The flow of goods and services through the economy. 
E)  The path taken by the title to goods as it moves through agencies that take title or facilitate its transfer.

Question 4

Marketing channel management should be considered:

Accepted Answer

A)  The premier strategic planning area of the firm. 
B)  An important part of logistics management. 
C)  A special tactical phase of marketing management. 
D)  A major strategic area of marketing management. 
E)  A component of operations management. 
A)  The premier strategic planning area of the firm. 
B)  An important part of logistics management. 
C)  A special tactical phase of marketing management. 
D)  A major strategic area of marketing management. 
E)  A component of operations management.

Question 5

Which of the following is not relevant to the definition of,channel?

Accepted Answer

A)  External, meaning the channel exists outside the firm. 
B)  Internal, meaning the channel exists as part of the firm. 
C)  Contactual organization, referring to those firms involved in negotiatory functions. 
D)  Operates, suggesting involvement by management in the affairs of the channel. 
E)  Distribution objectives, meaning management has certain distribution goals in mind. 
A)  External, meaning the channel exists outside the firm. 
B)  Internal, meaning the channel exists as part of the firm. 
C)  Contactual organization, referring to those firms involved in negotiatory functions. 
D)  Operates, suggesting involvement by management in the affairs of the channel. 
E)  Distribution objectives, meaning management has certain distribution goals in mind.

Question 6

The concept of specialization and division of labor:

Accepted Answer

A)  Is more important in production than distribution. 
B)  Is less important in distribution than production. 
C)  Is of equal importance in production and distribution. 
D)  Is rarely practical in distribution. 
E)  Applies mainly to production situations. 
A)  Is more important in production than distribution. 
B)  Is less important in distribution than production. 
C)  Is of equal importance in production and distribution. 
D)  Is rarely practical in distribution. 
E)  Applies mainly to production situations.

Question 7

When considering the flows in the marketing channel for lawn tractors,product flows __________ and negotiation flows __________.

Accepted Answer

A)  Down the channel; down the channel 
B)  Down the channel; up the channel 
C)  Down the channel; both up and down 
D)  Up the channel; down the channel 
E)  Up the channel; both up and down 
A)  Down the channel; down the channel 
B)  Down the channel; up the channel 
C)  Down the channel; both up and down 
D)  Up the channel; down the channel 
E)  Up the channel; both up and down

Question 8

Using the concept of specialization and division of labor,a channel manager might engage in any of the following activities except:

Accepted Answer

A)  Allocate transportation of product to an outside shipping firm. 
B)  Allocate transportation of product to the manufacturer's own trucking fleet. 
C)  Allocate transportation of product to the wholesaler's trucking fleet. 
D)  Allocate transportation of product to the retailer. 
E)  Allocate transportation of product to an independent trucking company. 
A)  Allocate transportation of product to an outside shipping firm. 
B)  Allocate transportation of product to the manufacturer's own trucking fleet. 
C)  Allocate transportation of product to the wholesaler's trucking fleet. 
D)  Allocate transportation of product to the retailer. 
E)  Allocate transportation of product to an independent trucking company.

Question 9

The only major difference between the specialization and division of labor principle as applied to a production versus a distribution situation is:

Accepted Answer

A)  Production tasks are often allocated intra-organizationally, while distribution tasks are frequently allocated inter-organizationally. 
B)  Distribution tasks are much less amenable to specialization and division of labor than production tasks. 
C)  Only logistics tasks are capable of being broken down for specialization. 
D)  Production tasks are more easily divided into separate tasks. 
E)  It is not possible to attain an optimal allocation of distribution tasks. 
A)  Production tasks are often allocated intra-organizationally, while distribution tasks are frequently allocated inter-organizationally. 
B)  Distribution tasks are much less amenable to specialization and division of labor than production tasks. 
C)  Only logistics tasks are capable of being broken down for specialization. 
D)  Production tasks are more easily divided into separate tasks. 
E)  It is not possible to attain an optimal allocation of distribution tasks.

Question 10

Ideally,the channel manager would like to exercise __________ over which firms in the channel perform the distribution tasks.

Accepted Answer

A)  A veto power 
B)  Limited control 
C)  Substantial control 
D)  Total control 
E)  Autonomous control 
A)  A veto power 
B)  Limited control 
C)  Substantial control 
D)  Total control 
E)  Autonomous control

The channel manager is:

Which type of strategy did Walmart decide to use to compete with Amazon?

Consumers often view the marketing channel as simply:

Marketing channel management should be considered:

Which of the following is not relevant to the definition of,channel?

The concept of specialization and division of labor:

When considering the flows in the marketing channel for lawn tractors,product flows and negotiation flows .

Using the concept of specialization and division of labor,a channel manager might engage in any of the following activities except:

The only major difference between the specialization and division of labor principle as applied to a production versus a distribution situation is:

Ideally,the channel manager would like to exercise __________ over which firms in the channel perform the distribution tasks.

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

Exam 1: Marketing Channel Concepts

The channel manager is:

Which type of strategy did Walmart decide to use to compete with Amazon?

Consumers often view the marketing channel as simply:

Marketing channel management should be considered:

Which of the following is not relevant to the definition of,channel?

The concept of specialization and division of labor:

When considering the flows in the marketing channel for lawn tractors,product flows __________ and negotiation flows __________.

Using the concept of specialization and division of labor,a channel manager might engage in any of the following activities except:

The only major difference between the specialization and division of labor principle as applied to a production versus a distribution situation is:

Ideally,the channel manager would like to exercise __________ over which firms in the channel perform the distribution tasks.

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

When considering the flows in the marketing channel for lawn tractors,product flows and negotiation flows .