Question 1

Drop shippers do all of the following EXCEPT which of the following?

Accepted Answer

A)  take title to the merchandise 
B)  take actual possession of the merchandise 
C)  take orders from retailers and industry buyers 
D)  bill retailers and industry buyers 
E)  assume the same risks as other types of limited-service merchant wholesalers 
A)  take title to the merchandise 
B)  take actual possession of the merchandise 
C)  take orders from retailers and industry buyers 
D)  bill retailers and industry buyers 
E)  assume the same risks as other types of limited-service merchant wholesalers

Question 2

Which of the following statements about business-to-business channels is true?

Accepted Answer

A)  Direct channels are more common in business-to-business markets than consumer markets. 
B)  Business-to-business channels have few parallels with consumer channels. 
C)  The size of business markets makes indirect channels more efficient. 
D)  Indirect channels are more common in business-to-business markets than consumer markets. 
E)  When an industrial distributor is included in a business-to-business channel, the channel is by definition direct. 
A)  Direct channels are more common in business-to-business markets than consumer markets. 
B)  Business-to-business channels have few parallels with consumer channels. 
C)  The size of business markets makes indirect channels more efficient. 
D)  Indirect channels are more common in business-to-business markets than consumer markets. 
E)  When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.

Question 3

At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location. The pickers are engaged in ________.

Accepted Answer

A)  human resource management 
B)  nonessential operations 
C)  essential operations 
D)  value proposition 
E)  facilitating functions 
A)  human resource management 
B)  nonessential operations 
C)  essential operations 
D)  value proposition 
E)  facilitating functions

Question 4

Which of the following is another name for the channel leader?

Accepted Answer

A)  materials expert 
B)  distribution facilitator 
C)  franchiser 
D)  channel captain 
E)  logistics leader 
A)  materials expert 
B)  distribution facilitator 
C)  franchiser 
D)  channel captain 
E)  logistics leader

Question 5

Why might a manufacturer choose to not select a large and powerful retailer as a channel partner?

Accepted Answer

A manufacturer would likely gi

Question 6

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.

Accepted Answer

A)  creating assortments 
B)  breaking bulk 
C)  third-party logistics 
D)  order processing 
E)  inventory control 
A)  creating assortments 
B)  breaking bulk 
C)  third-party logistics 
D)  order processing 
E)  inventory control

Question 7

Which of the following statements about a vertical marketing system (VMS) is true?

Accepted Answer

A)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B)  Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C)  The three types of vertical marketing systems are independent, conventional, and customized. 
D)  Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E)  Conventional marketing systems are more efficient than vertical marketing systems. 
A)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B)  Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C)  The three types of vertical marketing systems are independent, conventional, and customized. 
D)  Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E)  Conventional marketing systems are more efficient than vertical marketing systems.

Question 8

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Accepted Answer

A)  promoting its products through advertising 
B)  assembling and packaging its products for final sale 
C)  distributing relevant market information 
D)  identifying raw materials and other productive inputs 
E)  taking the risk that items may not sell 
A)  promoting its products through advertising 
B)  assembling and packaging its products for final sale 
C)  distributing relevant market information 
D)  identifying raw materials and other productive inputs 
E)  taking the risk that items may not sell

Question 9

Supply chain management includes the coordination of both the physical movement of goods and the sharing of information about those goods.

Accepted Answer

A) True 
 B)False

Question 10

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Accepted Answer

A conventional distribution channel cons

Question 11

Tiffany & Co jewelry can only be found in a very limited number of intermediaries. This is an example of ________ distribution.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  independent 
D)  legitimate 
E)  coercive 
A)  exclusive 
B)  intensive 
C)  independent 
D)  legitimate 
E)  coercive

Question 12

Which of the following channel intermediaries have unlimited territory and control the pricing, promotion, and distribution of their products?

Accepted Answer

A)  manufacturers' reps 
B)  selling agents 
C)  merchandise brokers 
D)  rack jobbers 
E)  sales branches 
A)  manufacturers' reps 
B)  selling agents 
C)  merchandise brokers 
D)  rack jobbers 
E)  sales branches

Question 13

Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Accepted Answer

A)  horizontal marketing system 
B)  administered vertical marketing system 
C)  corporate vertical marketing system 
D)  conventional marketing system 
E)  multiple distribution system 
A)  horizontal marketing system 
B)  administered vertical marketing system 
C)  corporate vertical marketing system 
D)  conventional marketing system 
E)  multiple distribution system

Question 14

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Accepted Answer

A)  interdependent intermediaries 
B)  dependent intermediaries 
C)  independent intermediaries 
D)  wholesalers 
E)  retail outlets 
A)  interdependent intermediaries 
B)  dependent intermediaries 
C)  independent intermediaries 
D)  wholesalers 
E)  retail outlets

Question 15

Selective distribution strategies are most suitable for convenience products.

Accepted Answer

A) True 
 B)False

Question 16

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 17

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 18

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores. The business is an example of a(n) ________.

Accepted Answer

A)  independent intermediary 
B)  manufacturer-owned intermediary 
C)  disintermediation 
D)  diverter 
E)  brokerage company 
A)  independent intermediary 
B)  manufacturer-owned intermediary 
C)  disintermediation 
D)  diverter 
E)  brokerage company

Question 19

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Accepted Answer

A)  insourcing 
B)  outsourcing 
C)  level loading 
D)  intensive distribution 
E)  exclusive distribution 
A)  insourcing 
B)  outsourcing 
C)  level loading 
D)  intensive distribution 
E)  exclusive distribution

Question 20

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Accepted Answer

A)  administered 
B)  contractual 
C)  conventional 
D)  corporate 
E)  horizontal 
A)  administered 
B)  contractual 
C)  conventional 
D)  corporate 
E)  horizontal

Drop shippers do all of the following EXCEPT which of the following?

Which of the following statements about business-to-business channels is true?

At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location. The pickers are engaged in ________.

Which of the following is another name for the channel leader?

Why might a manufacturer choose to not select a large and powerful retailer as a channel partner?

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.

Which of the following statements about a vertical marketing system (VMS) is true?

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Supply chain management includes the coordination of both the physical movement of goods and the sharing of information about those goods.

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Tiffany & Co jewelry can only be found in a very limited number of intermediaries. This is an example of ________ distribution.

Which of the following channel intermediaries have unlimited territory and control the pricing, promotion, and distribution of their products?

Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Selective distribution strategies are most suitable for convenience products.

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores. The business is an example of a(n) ________.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

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Exam 11: Deliver the Goods: Determine the Distribution Strategy

Drop shippers do all of the following EXCEPT which of the following?

Which of the following statements about business-to-business channels is true?

At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location. The pickers are engaged in ________.

Which of the following is another name for the channel leader?

Why might a manufacturer choose to not select a large and powerful retailer as a channel partner?

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.

Which of the following statements about a vertical marketing system (VMS) is true?

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Supply chain management includes the coordination of both the physical movement of goods and the sharing of information about those goods.

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Tiffany & Co jewelry can only be found in a very limited number of intermediaries. This is an example of ________ distribution.

Which of the following channel intermediaries have unlimited territory and control the pricing, promotion, and distribution of their products?

Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Selective distribution strategies are most suitable for convenience products.

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores. The business is an example of a(n) ________.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters