Question 1

Channels that contain intermediaries are indirect.

Accepted Answer

A) True 
 B)False

Question 2

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

Accepted Answer

A)  cash-and-carry wholesaler 
B)  broker 
C)  retailer 
D)  wholesaler 
E)  commission merchant 
A)  cash-and-carry wholesaler 
B)  broker 
C)  retailer 
D)  wholesaler 
E)  commission merchant

Question 3

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

Accepted Answer

A) True 
 B)False

Question 4

The first step in planning a channel strategy is to determine what markets need to be reached.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following figures is needed to calculate inventory turnover?

Accepted Answer

A)  annual cost of sales 
B)  number of levels in the distribution channel 
C)  slotting allowance fees 
D)  number of product returns 
E)  number of stock-outs 
A)  annual cost of sales 
B)  number of levels in the distribution channel 
C)  slotting allowance fees 
D)  number of product returns 
E)  number of stock-outs

Question 6

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Accepted Answer

A)  subscription boxing 
B)  product diversion 
C)  online distribution piracy 
D)  disintermediation 
E)  taking title 
A)  subscription boxing 
B)  product diversion 
C)  online distribution piracy 
D)  disintermediation 
E)  taking title

Question 7

Because each firm in a channel has its own objectives, ________ may threaten a distribution strategy through incompatible goals or poor communication.

Accepted Answer

A)  channel conflict 
B)  channel power 
C)  channel cooperation 
D)  legitimate power 
E)  coercive power 
A)  channel conflict 
B)  channel power 
C)  channel cooperation 
D)  legitimate power 
E)  coercive power

Question 8

The fastest and most expensive mode of transportation is ________.

Accepted Answer

A)  railroads 
B)  water 
C)  trucks 
D)  pipeline 
E)  air 
A)  railroads 
B)  water 
C)  trucks 
D)  pipeline 
E)  air

Question 9

Using anticipatory shipping, Amazon can begin the process of shipping a product before its final destination has been determined.

Accepted Answer

A) True 
 B)False

Question 10

The owner of a grocery store wants to have non-food items delivered, priced, displayed, and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?

Accepted Answer

A)  drop shipper 
B)  cash-and-carry wholesaler 
C)  truck jobber 
D)  rack jobber 
E)  mail-order wholesaler 
A)  drop shipper 
B)  cash-and-carry wholesaler 
C)  truck jobber 
D)  rack jobber 
E)  mail-order wholesaler

Question 11

In a conventional marketing system, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

Accepted Answer

A) True 
 B)False

Question 12

A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation.

Accepted Answer

A) True 
 B)False

Question 13

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

Accepted Answer

A)  exclusive 
B)  intensive 
C)  selective 
D)  independent 
E)  insourced 
A)  exclusive 
B)  intensive 
C)  selective 
D)  independent 
E)  insourced

Question 14

What are the three major types of vertical marketing systems?

Accepted Answer

A)  corporate, contractual, and chain 
B)  contractual, corporate, and independent 
C)  corporate, contractual, and administered 
D)  administered, independent, and franchised 
E)  corporate, franchised, and conventional 
A)  corporate, contractual, and chain 
B)  contractual, corporate, and independent 
C)  corporate, contractual, and administered 
D)  administered, independent, and franchised 
E)  corporate, franchised, and conventional

Question 15

Describe the three sources of power for a channel captain.

Accepted Answer

There are three potential sources of pow

Question 16

Explain channel power in a vertical marketing system.

Accepted Answer

One channel member owns the ot

Question 17

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

Accepted Answer

A)  ERP 
B)  RFID 
C)  PRM 
D)  VMS 
E)  JIT 
A)  ERP 
B)  RFID 
C)  PRM 
D)  VMS 
E)  JIT

Question 18

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 19

How do merchant wholesalers and agents/brokers differ?

Accepted Answer

Merchant wholesalers "take tit

Question 20

Which of the following statements about manufacturers' agents is true?

Accepted Answer

A)  Manufacturers' agents are also called manufacturers' brokers. 
B)  Manufacturers' agents most typically work for only one manufacturer. 
C)  Manufacturers' agents are paid with commissions based on a percentage of their sales. 
D)  Manufacturers' agents have unlimited sales territories. 
E)  Manufacturers' agents market one manufacturer's entire product line. 
A)  Manufacturers' agents are also called manufacturers' brokers. 
B)  Manufacturers' agents most typically work for only one manufacturer. 
C)  Manufacturers' agents are paid with commissions based on a percentage of their sales. 
D)  Manufacturers' agents have unlimited sales territories. 
E)  Manufacturers' agents market one manufacturer's entire product line.

Channels that contain intermediaries are indirect.

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

The first step in planning a channel strategy is to determine what markets need to be reached.

Which of the following figures is needed to calculate inventory turnover?

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Because each firm in a channel has its own objectives, ________ may threaten a distribution strategy through incompatible goals or poor communication.

The fastest and most expensive mode of transportation is ________.

Using anticipatory shipping, Amazon can begin the process of shipping a product before its final destination has been determined.

The owner of a grocery store wants to have non-food items delivered, priced, displayed, and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?

In a conventional marketing system, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation.

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

What are the three major types of vertical marketing systems?

Describe the three sources of power for a channel captain.

Explain channel power in a vertical marketing system.

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

How do merchant wholesalers and agents/brokers differ?

Which of the following statements about manufacturers' agents is true?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters

Exam 11: Deliver the Goods: Determine the Distribution Strategy

Channels that contain intermediaries are indirect.

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

The first step in planning a channel strategy is to determine what markets need to be reached.

Which of the following figures is needed to calculate inventory turnover?

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Because each firm in a channel has its own objectives, ________ may threaten a distribution strategy through incompatible goals or poor communication.

The fastest and most expensive mode of transportation is ________.

Using anticipatory shipping, Amazon can begin the process of shipping a product before its final destination has been determined.

The owner of a grocery store wants to have non-food items delivered, priced, displayed, and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?

In a conventional marketing system, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation.

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

What are the three major types of vertical marketing systems?

Describe the three sources of power for a channel captain.

Explain channel power in a vertical marketing system.

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

How do merchant wholesalers and agents/brokers differ?

Which of the following statements about manufacturers' agents is true?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters