Exam 7: Demand Management

Discuss how seasonality affects forecasts with examples.

The essence of demand management is to estimate and manage ____ and use this information to make operating decisions.

Integrated fulfillment is preferred to dedicated fulfillment.

Four types of forecast error measures can be used.Which one of the following is not one of the four types?

Exponential smoothing can use constants higher than 1,but not more than 5.

Pick two of the following and discuss the technique with its advantages and disadvantages.

An important observation to note about channel structure is that it involves the elements of fixed costs versus variable costs.

A channel of distribution is controlled by the marketing department,which selects the physical structures and intermediaries through which the product(s)flow.

Define and discuss Collaborative Planning,Forecasting,and Replenishment (CPFR)and its impact on supply chain management.

Collaborative planning,forecasting,and replenishment (CPFR)has not been seen as a good process as it excludes transportation.

There are at least three forecasting methods.Name them and choose one,to discuss in more detail including advantages and disadvantages.

A sales and operations planning process (S&OP)can produce a forecast internally that all functional areas agree upon and can execute.

Exponential smoothing

The weighted moving average method assigns

External balancing methods involve managing production and inventory flexibility to help offset the imbalance of supply and demand.

Forecasting has become extremely accurate,especially since the development of the S&OP process.

Demand management might be defined as focused efforts to estimate and manage customers' demand,with the intention of using this information to shape operating decisions.