Question 1

Which of the following is a way to interpret factors?

Accepted Answer

A) based on the variables that load high on a factor 
B) by plotting the variables using the factor loadings as coordinates 
C) both A and B 
D) none of the above 
A) based on the variables that load high on a factor 
B) by plotting the variables using the factor loadings as coordinates 
C) both A and B 
D) none of the above

Question 2

F represents ________ in the factor model Xi = Ai1 F1 + Ai2 F2+ Ai3 F3 + ...+ Aim Fm + ViUi?

Accepted Answer

A) the number of variables 
B) the number of common factors 
C) the common factor 
D) a unique factor variable 
A) the number of variables 
B) the number of common factors 
C) the common factor 
D) a unique factor variable

Question 3

If the goal of factor analysis is to reduce the original set of variables to a smaller set of composite variables for use in subsequent multivariate analysis,it is useful to ________.

Accepted Answer

A) compute factor scores for each respondent 
B) compute discriminant scores for each respondent 
C) select surrogate variables 
D) both A and B are correct 
A) compute factor scores for each respondent 
B) compute discriminant scores for each respondent 
C) select surrogate variables 
D) both A and B are correct

Question 4

A principal components analysis was run and the following eigenvalue results were obtained: 2.731,2.218,.442,.341,.183,and .085.How many factors would you retain using the eigenvalues to determine the number of factors?

Accepted Answer

A) one 
B) two 
C) four 
D) six 
A) one 
B) two 
C) four 
D) six

Question 5

Discuss the process of selecting surrogate variables.Also discuss how the researcher should decide on which variable to choose in complex situations.

Accepted Answer

Selection of substitute,or surrogate var

Question 6

Generally,the number of factors determined by a scree plot will be one or a few less than that determined by the eigenvalue criterion.

Accepted Answer

A) True 
 B)False

Question 7

A factor is an underlying dimension that explains the correlations among a set of variables.

Accepted Answer

A) True 
 B)False

Question 8

________ should be used when factors in the population are likely to be strongly correlated.

Accepted Answer

A) Orthogonal rotation 
B) The varimax procedure 
C) Oblique rotation 
D) None of the above 
A) Orthogonal rotation 
B) The varimax procedure 
C) Oblique rotation 
D) None of the above

Question 9

The first step in conducting factor analysis is ________.

Accepted Answer

A) construct the correlation matrix 
B) determine the method of factor analysis 
C) formulate the problem 
D) determine the number of factors 
A) construct the correlation matrix 
B) determine the method of factor analysis 
C) formulate the problem 
D) determine the number of factors

Question 10

Only in the case of principal components analysis is it possible to compute exact factor scores.

Accepted Answer

A) True 
 B)False

Question 11

________ are simple correlations between the variables and the factors.

Accepted Answer

A) Factor scores 
B) Factor loadings 
C) Correlation loadings 
D) Both A and B are correct 
A) Factor scores 
B) Factor loadings 
C) Correlation loadings 
D) Both A and B are correct

Question 12

Factor analysis does not classify variables as dependent or independent.

Accepted Answer

A) True 
 B)False

Question 13

Which statement is not correct concerning factor scores?

Accepted Answer

A) In principal components analysis it is possible to compute exact factor scores that are uncorrelated. 
B) In common factor analysis,estimates of factor scores are obtained,and there is no guarantee that factors will be uncorrelated with each other. 
C) Factor scores can be used instead of the original variables in subsequent multivariate analysis. 
D) All statements are correct. 
A) In principal components analysis it is possible to compute exact factor scores that are uncorrelated. 
B) In common factor analysis,estimates of factor scores are obtained,and there is no guarantee that factors will be uncorrelated with each other. 
C) Factor scores can be used instead of the original variables in subsequent multivariate analysis. 
D) All statements are correct.

Question 14

Factor analysis is a(n)________ in that the entire set of interdependent relationships is examined.

Accepted Answer

A) KMO measure of sampling adequacy 
B) orthogonal procedure 
C) interdependence technique 
D) varimax procedure 
A) KMO measure of sampling adequacy 
B) orthogonal procedure 
C) interdependence technique 
D) varimax procedure

Question 15

Which of the following applications is appropriate for using factor analysis?

Accepted Answer

A) to understand the media consumption habits of the target market 
B) to determine if variation in market share can be accounted for by the size of the sales force and advertising expenditures 
C) to identify the characteristics of price-sensitive consumers 
D) Both A and C are correct. 
A) to understand the media consumption habits of the target market 
B) to determine if variation in market share can be accounted for by the size of the sales force and advertising expenditures 
C) to identify the characteristics of price-sensitive consumers 
D) Both A and C are correct.

Question 16

Which is not a method of factor analysis?

Accepted Answer

A) principal components analysis 
B) common factor analysis 
C) omega method 
D) unweighted least squares 
A) principal components analysis 
B) common factor analysis 
C) omega method 
D) unweighted least squares

Question 17

List at least four of the procedures used for determining the number of factors.

Accepted Answer

∙ A Priori Determination
∙ Determination

Question 18

In order to use factor analysis,it is important that the variables be appropriately measured on an ordinal or nominal scale.

Accepted Answer

A) True 
 B)False

Question 19

As a rough guideline,there should be at least ________ times as many observations (sample size)as there are variables.

Accepted Answer

A) two or three 
B) three or four 
C) four or five 
D) five or six 
A) two or three 
B) three or four 
C) four or five 
D) five or six

Question 20

The percentage of the total variance attributed to each factor analysis model is called the percentage of variance.

Accepted Answer

A) True 
 B)False

Exam 19: Factor Analysis

Which of the following is a way to interpret factors?

F represents ________ in the factor model Xi = Ai1 F1 + Ai2 F2+ Ai3 F3 + ...+ Aim Fm + ViUi?

If the goal of factor analysis is to reduce the original set of variables to a smaller set of composite variables for use in subsequent multivariate analysis,it is useful to ________.

A principal components analysis was run and the following eigenvalue results were obtained: 2.731,2.218,.442,.341,.183,and .085.How many factors would you retain using the eigenvalues to determine the number of factors?

Discuss the process of selecting surrogate variables.Also discuss how the researcher should decide on which variable to choose in complex situations.

Generally,the number of factors determined by a scree plot will be one or a few less than that determined by the eigenvalue criterion.

A factor is an underlying dimension that explains the correlations among a set of variables.

________ should be used when factors in the population are likely to be strongly correlated.

The first step in conducting factor analysis is ________.

Only in the case of principal components analysis is it possible to compute exact factor scores.

________ are simple correlations between the variables and the factors.

Factor analysis does not classify variables as dependent or independent.

Which statement is not correct concerning factor scores?

Factor analysis is a(n)________ in that the entire set of interdependent relationships is examined.

Which of the following applications is appropriate for using factor analysis?

Which is not a method of factor analysis?

List at least four of the procedures used for determining the number of factors.

In order to use factor analysis,it is important that the variables be appropriately measured on an ordinal or nominal scale.

As a rough guideline,there should be at least ________ times as many observations (sample size)as there are variables.

The percentage of the total variance attributed to each factor analysis model is called the percentage of variance.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

F represents ________ in the factor model X_i= A_i1 F₁+ A_i2 F₂+A_i3 F₃+ ...+ A_im F_m+V_iU_i?