Question 1

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 2

Another term for the supply chain that suggests a sense and respond view of the market is .

Accepted Answer

A) distribution channel 
B) demand chain 
C) channel of distribution 
D) supply and demand chain 
E) physical distribution 
A) distribution channel 
B) demand chain 
C) channel of distribution 
D) supply and demand chain 
E) physical distribution

Question 3

To a producer of goods,a greater number of channel levels means and greater channel complexity.

Accepted Answer

A) less distance between producer and end consumer 
B) less control 
C) higher taxes 
D) fewer channel partners 
E) fewer potential ideas 
A) less distance between producer and end consumer 
B) less control 
C) higher taxes 
D) fewer channel partners 
E) fewer potential ideas

Question 4

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to .

Accepted Answer

A) indifference toward Western products 
B) inadequate distribution systems 
C) insurmountable language barriers 
D) the religious caste system 
E) high regional taxes 
A) indifference toward Western products 
B) inadequate distribution systems 
C) insurmountable language barriers 
D) the religious caste system 
E) high regional taxes

Question 5

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level join

Question 6

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

Accepted Answer

A) fewer opportunities for franchising 
B) decreasing understanding of complex markets 
C) reducing conflict among channel members 
D) increasing disintermediation 
E) decreasing control over the system 
A) fewer opportunities for franchising 
B) decreasing understanding of complex markets 
C) reducing conflict among channel members 
D) increasing disintermediation 
E) decreasing control over the system

Question 7

An intensive distribution strategy is most suitable for which consumer product category?

Accepted Answer

A) shopping products 
B) convenience products 
C) supplies 
D) unsought goods 
E) luxury products 
A) shopping products 
B) convenience products 
C) supplies 
D) unsought goods 
E) luxury products

Question 8

Which of the following is an example of a complete business- to- business channel?

Accepted Answer

A) producer to retailer to consumer 
B) business distributor to business customer 
C) producer to wholesaler to retailer to consumer 
D) producer to distributor to business customer 
E) producer to sales branch 
A) producer to retailer to consumer 
B) business distributor to business customer 
C) producer to wholesaler to retailer to consumer 
D) producer to distributor to business customer 
E) producer to sales branch

Question 9

When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using _ _ criteria to evaluate its channel options.

Accepted Answer

A) distribution 
B) adaptive 
C) selective 
D) economic 
E) control 
A) distribution 
B) adaptive 
C) selective 
D) economic 
E) control

Question 10

In the proper order,identify the correct terms for these intermodal transportation combinations: rail and truck,water and truck,water and rail.

Accepted Answer

A) trainship;fishyback;piggyback 
B) fishyback;airtruck;trainship 
C) piggyback;fishyback;trainship 
D) piggyback,fishyback;birdyback 
E) piggyback;airtruck;fishyback 
A) trainship;fishyback;piggyback 
B) fishyback;airtruck;trainship 
C) piggyback;fishyback;trainship 
D) piggyback,fishyback;birdyback 
E) piggyback;airtruck;fishyback

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Another term for the supply chain that suggests a sense and respond view of the market is .

To a producer of goods,a greater number of channel levels means and greater channel complexity.

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to .

How can a firm benefit from participating in a horizontal marketing system?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

An intensive distribution strategy is most suitable for which consumer product category?

Which of the following is an example of a complete business- to- business channel?

When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using _ _ criteria to evaluate its channel options.

In the proper order,identify the correct terms for these intermodal transportation combinations: rail and truck,water and truck,water and rail.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Another term for the supply chain that suggests a sense and respond view of the market is .

To a producer of goods,a greater number of channel levels means and greater channel complexity.

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to .

How can a firm benefit from participating in a horizontal marketing system?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

An intensive distribution strategy is most suitable for which consumer product category?

Which of the following is an example of a complete business- to- business channel?

When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using _ _ criteria to evaluate its channel options.

In the proper order,identify the correct terms for these intermodal transportation combinations: rail and truck,water and truck,water and rail.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters