Question 1

Most producers today sell their goods directly to _.

Accepted Answer

A) intermediaries 
B) third- party logistics providers 
C) final users 
D) warehouses 
E) final users and marketing members 
A) intermediaries 
B) third- party logistics providers 
C) final users 
D) warehouses 
E) final users and marketing members

Question 2

When would an exclusive dealing contract be legally problematic?

Accepted Answer

An exclusive dealing contract

Question 3

Integrated logistics management aims to provide better customer service and trim distribution costs through teamwork,both inside the company and among all the marketing channel organizations.

Accepted Answer

A) True 
 B)False

Question 4

It is most common for international marketers to their channel strategies for each country.

Accepted Answer

A) adapt 
B) restrict 
C) eliminate 
D) extend 
E) seek approval for 
A) adapt 
B) restrict 
C) eliminate 
D) extend 
E) seek approval for

Question 5

The goal of marketing logistics should be to provide a level of customer service at the least cost.

Accepted Answer

A) targeted 
B) minimum 
C) noncompetitive 
D) moderate 
E) maximum 
A) targeted 
B) minimum 
C) noncompetitive 
D) moderate 
E) maximum

Question 6

Which of the following transportation modes is used for digital products?

Accepted Answer

A) rail 
B) trucks 
C) the Internet 
D) ship 
E) air 
A) rail 
B) trucks 
C) the Internet 
D) ship 
E) air

Question 7

The most common type of contractual relationship in business is the .

Accepted Answer

A) administered marketing system 
B) corporate VMS 
C) franchise organization 
D) conventional marketing channel 
E) horizontal marketing system 
A) administered marketing system 
B) corporate VMS 
C) franchise organization 
D) conventional marketing channel 
E) horizontal marketing system

Question 8

A distribution channel is more than a collection of firms connected by various flows;it is a(n) in which people and companies interact to accomplish individual,company,and channel goals.

Accepted Answer

A) multichannel system 
B) vertical marketing system 
C) complex behavioral system 
D) added value chain 
E) corporate marketing system 
A) multichannel system 
B) vertical marketing system 
C) complex behavioral system 
D) added value chain 
E) corporate marketing system

Question 9

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Accepted Answer

A) risk taking 
B) storing goods 
C) physical distribution 
D) promotion 
E) financing 
A) risk taking 
B) storing goods 
C) physical distribution 
D) promotion 
E) financing

Question 10

Generally speaking,a company's marketing channel objectives are influenced by the level of customer service sought,the nature of the company,its products,its marketing intermediaries,its competitors,and the environment.

Accepted Answer

A) True 
 B)False

Question 11

In a(n)channel,the same member both produces and distributes a product or service.

Accepted Answer

A) exclusive 
B) tiered 
C) vertical 
D) horizontal 
E) direct 
A) exclusive 
B) tiered 
C) vertical 
D) horizontal 
E) direct

Question 12

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band,they are in a conflict.

Accepted Answer

A) vertical 
B) functional 
C) logistics 
D) horizontal 
E) conventional channel 
A) vertical 
B) functional 
C) logistics 
D) horizontal 
E) conventional channel

Question 13

It is accurate to say that distribution channels are fairly simple behavioral systems in which people and companies interact to accomplish individual company and channel goals.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT a marketing intermediary?

Accepted Answer

A) the supplier of the raw materials used to make glass windows 
B) the wholesaler who buys the stained glass window from its creator 
C) the distributor who sells stained glass windows 
D) the manufacturers' agent who sells the stained glass windows 
E) the showroom that displays glass windows for customers to see 
A) the supplier of the raw materials used to make glass windows 
B) the wholesaler who buys the stained glass window from its creator 
C) the distributor who sells stained glass windows 
D) the manufacturers' agent who sells the stained glass windows 
E) the showroom that displays glass windows for customers to see

Question 15

Caterpillar,the famous heavy equipment manufacturer,has a reputation for working in harmony with its worldwide distribution network of independent dealers.Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times.This is an example of _ _.

Accepted Answer

A) intensive distribution 
B) PRM 
C) integrated logistics management 
D) disintermediation 
E) 3PL 
A) intensive distribution 
B) PRM 
C) integrated logistics management 
D) disintermediation 
E) 3PL

Question 16

Which of the following is an example of a multichannel distribution system?

Accepted Answer

A) Avon's door- to- door distribution 
B) Walmart locating to several countries 
C) a hotel providing guest privileges at a health spa across the street 
D) JC Penney's catalog and retail store sales 
E) Starbuck's location inside of book stores 
A) Avon's door- to- door distribution 
B) Walmart locating to several countries 
C) a hotel providing guest privileges at a health spa across the street 
D) JC Penney's catalog and retail store sales 
E) Starbuck's location inside of book stores

Question 17

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing .

Accepted Answer

A) channel conflict 
B) channel disintermediation 
C) channel intermediation 
D) a tying disagreement 
E) third- party logistics 
A) channel conflict 
B) channel disintermediation 
C) channel intermediation 
D) a tying disagreement 
E) third- party logistics

Question 18

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over long distances,a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is the best example of a direct channel?

Accepted Answer

A) Family Dollar Store sells modeling clay to school- age children. 
B) A wholesaler sells candy to convenience stores,who then sell it to store patrons. 
C) A farmer in Columbia sells flowers to an international broker,who makes sure the flowers reach consumers in the United States. 
D) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
E) Farmer Mintz sells corn to the Hughes household,who will eat it for supper. 
A) Family Dollar Store sells modeling clay to school- age children. 
B) A wholesaler sells candy to convenience stores,who then sell it to store patrons. 
C) A farmer in Columbia sells flowers to an international broker,who makes sure the flowers reach consumers in the United States. 
D) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers. 
E) Farmer Mintz sells corn to the Hughes household,who will eat it for supper.

Question 20

In a ,two or more companies at one level join together to develop a new marketing opportunity.

Accepted Answer

A) franchise 
B) horizontal marketing system 
C) conventional distribution channel 
D) multichannel distribution system 
E) corporate VMS 
A) franchise 
B) horizontal marketing system 
C) conventional distribution channel 
D) multichannel distribution system 
E) corporate VMS

Most producers today sell their goods directly to _.

When would an exclusive dealing contract be legally problematic?

Integrated logistics management aims to provide better customer service and trim distribution costs through teamwork,both inside the company and among all the marketing channel organizations.

It is most common for international marketers to their channel strategies for each country.

The goal of marketing logistics should be to provide a level of customer service at the least cost.

Which of the following transportation modes is used for digital products?

The most common type of contractual relationship in business is the .

A distribution channel is more than a collection of firms connected by various flows;it is a(n) in which people and companies interact to accomplish individual,company,and channel goals.

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Generally speaking,a company's marketing channel objectives are influenced by the level of customer service sought,the nature of the company,its products,its marketing intermediaries,its competitors,and the environment.

In a(n)channel,the same member both produces and distributes a product or service.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band,they are in a conflict.

It is accurate to say that distribution channels are fairly simple behavioral systems in which people and companies interact to accomplish individual company and channel goals.

Which of the following is NOT a marketing intermediary?

Caterpillar,the famous heavy equipment manufacturer,has a reputation for working in harmony with its worldwide distribution network of independent dealers.Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times.This is an example of _ _.

Which of the following is an example of a multichannel distribution system?

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing .

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over long distances,a company should choose large trucks because of their low cost per ton shipped.

Which of the following is the best example of a direct channel?

In a ,two or more companies at one level join together to develop a new marketing opportunity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Most producers today sell their goods directly to _.

When would an exclusive dealing contract be legally problematic?

Integrated logistics management aims to provide better customer service and trim distribution costs through teamwork,both inside the company and among all the marketing channel organizations.

It is most common for international marketers to their channel strategies for each country.

The goal of marketing logistics should be to provide a level of customer service at the least cost.

Which of the following transportation modes is used for digital products?

The most common type of contractual relationship in business is the .

A distribution channel is more than a collection of firms connected by various flows;it is a(n) in which people and companies interact to accomplish individual,company,and channel goals.

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Generally speaking,a company's marketing channel objectives are influenced by the level of customer service sought,the nature of the company,its products,its marketing intermediaries,its competitors,and the environment.

In a(n)channel,the same member both produces and distributes a product or service.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band,they are in a conflict.

It is accurate to say that distribution channels are fairly simple behavioral systems in which people and companies interact to accomplish individual company and channel goals.

Which of the following is NOT a marketing intermediary?

Caterpillar,the famous heavy equipment manufacturer,has a reputation for working in harmony with its worldwide distribution network of independent dealers.Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times.This is an example of _ _.

Which of the following is an example of a multichannel distribution system?

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing .

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over long distances,a company should choose large trucks because of their low cost per ton shipped.

Which of the following is the best example of a direct channel?

In a ,two or more companies at one level join together to develop a new marketing opportunity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters