Question 1

Give an example of vertical conflict.

Accepted Answer

This type of conflict occurs b

Question 2

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Lancaster Box is thinking of .

Accepted Answer

A) customer relationship management 
B) integrated logistics management 
C) third- party logistics 
D) disintermediation 
E) vendor- managed inventory 
A) customer relationship management 
B) integrated logistics management 
C) third- party logistics 
D) disintermediation 
E) vendor- managed inventory

Question 3

Which of the following is NOT a typical supply chain member?

Accepted Answer

A) resellers 
B) intermediaries 
C) customers 
D) government agencies 
E) raw materials supplier 
A) resellers 
B) intermediaries 
C) customers 
D) government agencies 
E) raw materials supplier

Question 4

Which of the following is an example of horizontal channel conflict?

Accepted Answer

A) managers of two separate Holiday Inns disagreeing over what constitutes poor service 
B) disgruntled factory workers complaining about a small pay raise 
C) United Airlines competing with Northwest Airlines for customers 
D) the BMW dealership in Fort Wayne complaining that the BMW dealership in Indianapolis is situated too close 
E) A and D 
A) managers of two separate Holiday Inns disagreeing over what constitutes poor service 
B) disgruntled factory workers complaining about a small pay raise 
C) United Airlines competing with Northwest Airlines for customers 
D) the BMW dealership in Fort Wayne complaining that the BMW dealership in Indianapolis is situated too close 
E) A and D

Question 5

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of independen

Question 6

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Accepted Answer

A) True 
 B)False

Question 7

Today,a growing number of firms now outsource some or all of their logistics to .

Accepted Answer

A) disintermediaries 
B) horizontal channel members 
C) cross- functional teams 
D) third- party logistics providers 
E) competitors 
A) disintermediaries 
B) horizontal channel members 
C) cross- functional teams 
D) third- party logistics providers 
E) competitors

Question 8

Fresh Direct,an online grocer delivering to homes and offices in and around New York City,recently switched its entire fleet to biodiesel trucks.These trucks run on used cooking oil rather than gas,drastically reducing the company's carbon dioxide footprint.Fresh Direct has developed a(n).

Accepted Answer

A) green supply chain 
B) indirect marketing channel 
C) intermodal transportation system 
D) exclusive dealing system 
E) tying agreement 
A) green supply chain 
B) indirect marketing channel 
C) intermodal transportation system 
D) exclusive dealing system 
E) tying agreement

Question 9

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Accepted Answer

A) administered VMS 
B) conventional marketing channel 
C) horizontal marketing system 
D) multichannel distribution system 
E) corporate VMS 
A) administered VMS 
B) conventional marketing channel 
C) horizontal marketing system 
D) multichannel distribution system 
E) corporate VMS

Question 10

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)in the channel.

Accepted Answer

A) informational role 
B) time- saving part 
C) specialized role 
D) disciplinary role 
E) decisional role 
A) informational role 
B) time- saving part 
C) specialized role 
D) disciplinary role 
E) decisional role

Question 11

Judy Smith is the manager of the local McDonald's franchise in Carterville.Recently the home office did not let her participate in co- op advertising like the other McDonald's in her district.Now she is irritated and demands fairness.This is an example of horizontal conflict.

Accepted Answer

A) True 
 B)False

Question 12

Which type of vertical marketing system (VMS)gives an organization more control over both production and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

Accepted Answer

A) conventional 
B) corporate 
C) horizontal 
D) administered 
E) contractual 
A) conventional 
B) corporate 
C) horizontal 
D) administered 
E) contractual

Question 13

A conventional distribution channel consists of one or more _ producers,wholesalers,and retailers.

Accepted Answer

A) independent 
B) product- related 
C) contract 
D) merchant 
E) estranged 
A) independent 
B) product- related 
C) contract 
D) merchant 
E) estranged

Question 14

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Accepted Answer

A) True 
 B)False

Question 15

The faster the delivery,the greater the assortment provided,and the more add- on services supplied,the more the channel's service level is restricted.

Accepted Answer

A) True 
 B)False

Question 16

At minimum,a marketing channel consists of a producer and a(n).

Accepted Answer

A) agent 
B) intermediary 
C) customer 
D) wholesaler 
E) broker 
A) agent 
B) intermediary 
C) customer 
D) wholesaler 
E) broker

Question 17

Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

Accepted Answer

A) True 
 B)False

Question 18

the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

Accepted Answer

A) Disintermediated from 
B) Downstream from 
C) Horizontal to 
D) Parallel with 
E) Upstream from 
A) Disintermediated from 
B) Downstream from 
C) Horizontal to 
D) Parallel with 
E) Upstream from

Question 19

A corporate VMS has the advantage of controlling the entire distribution chain through .

Accepted Answer

A) franchise agreements 
B) a profit- maximizing strategic plan 
C) contracts among separate members 
D) single ownership 
E) mass distribution 
A) franchise agreements 
B) a profit- maximizing strategic plan 
C) contracts among separate members 
D) single ownership 
E) mass distribution

Question 20

UPS Supply Chain Solutions,which handles all of its clients' "grunt work" associated with logistics,is an example of .

Accepted Answer

A) selective distribution 
B) a distribution center 
C) a cross- functional,cross- company team 
D) integrated logistics management 
E) a third- party logistics provider 
A) selective distribution 
B) a distribution center 
C) a cross- functional,cross- company team 
D) integrated logistics management 
E) a third- party logistics provider

Give an example of vertical conflict.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Lancaster Box is thinking of .

Which of the following is NOT a typical supply chain member?

Which of the following is an example of horizontal channel conflict?

How can a firm benefit from involvement in a contractual VMS?

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Today,a growing number of firms now outsource some or all of their logistics to .

Fresh Direct,an online grocer delivering to homes and offices in and around New York City,recently switched its entire fleet to biodiesel trucks.These trucks run on used cooking oil rather than gas,drastically reducing the company's carbon dioxide footprint.Fresh Direct has developed a(n).

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)in the channel.

Judy Smith is the manager of the local McDonald's franchise in Carterville.Recently the home office did not let her participate in co- op advertising like the other McDonald's in her district.Now she is irritated and demands fairness.This is an example of horizontal conflict.

Which type of vertical marketing system (VMS)gives an organization more control over both production and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

A conventional distribution channel consists of one or more _ producers,wholesalers,and retailers.

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

The faster the delivery,the greater the assortment provided,and the more add- on services supplied,the more the channel's service level is restricted.

At minimum,a marketing channel consists of a producer and a(n).

Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

A corporate VMS has the advantage of controlling the entire distribution chain through .

UPS Supply Chain Solutions,which handles all of its clients' "grunt work" associated with logistics,is an example of .

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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Exam 12: Marketing Channels: Delivering Customer Value

Give an example of vertical conflict.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Lancaster Box is thinking of .

Which of the following is NOT a typical supply chain member?

Which of the following is an example of horizontal channel conflict?

How can a firm benefit from involvement in a contractual VMS?

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Today,a growing number of firms now outsource some or all of their logistics to .

Fresh Direct,an online grocer delivering to homes and offices in and around New York City,recently switched its entire fleet to biodiesel trucks.These trucks run on used cooking oil rather than gas,drastically reducing the company's carbon dioxide footprint.Fresh Direct has developed a(n).

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)in the channel.

Judy Smith is the manager of the local McDonald's franchise in Carterville.Recently the home office did not let her participate in co- op advertising like the other McDonald's in her district.Now she is irritated and demands fairness.This is an example of horizontal conflict.

Which type of vertical marketing system (VMS)gives an organization more control over both production and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

A conventional distribution channel consists of one or more _ producers,wholesalers,and retailers.

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

The faster the delivery,the greater the assortment provided,and the more add- on services supplied,the more the channel's service level is restricted.

At minimum,a marketing channel consists of a producer and a(n).

Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

A corporate VMS has the advantage of controlling the entire distribution chain through .

UPS Supply Chain Solutions,which handles all of its clients' "grunt work" associated with logistics,is an example of .

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters