Exam 5: Consumer Markets and Consumer Buyer Behavior

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of .

Explain how selective distortion is somewhat controllable by a marketer.

Economic,technological,and cultural forces are all _ in the stimulus- response model of buyer behavior.

Abel is considering whether or not to get an electronic reader.He has read online reviews of three different kinds of readers and has talked with two friends who own electronic readers.Abel is at the awareness stage of the new product adoption process.

According to one analyst,a Harley- Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley- Davidson promotes its motorcycles with images of independence,freedom,and power.Harley- Davidson has created a(n)_ .

Explain how selective retention affects what consumers remember about marketing messages.

A marketing research company asked members of a focus group to describe several brands as animals.This is an example of .

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake _ .

If a consumer's experience is rewarding,that consumer will probably use the product more and more.The consumer's response to the product will be .

Researchers have found that a number of well- known brands tended to be strongly associated with one particular trait,such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?