Exam 5: Consumer Markets and Consumer Buyer Behavior

There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients.People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate local culinary traditions.This change in is one of the reasons the number of farmers markets in the United States has increased by 70 percent in the last eight years.

Refer to the scenario below to answer the following questions. Selman & Saks,a maker of men's and women's razors and electric hair trimmers,had little reason to become involved in the global arena.But after acquiring Wellman Enterprises,whose largest division engages in a licensing agreement with a German firm to produce women's hosiery,managers at Selman & Saks wondered just whether a company- wide global focus would be more profitable after all. Managers at Selman & Saks studied Wellman's licensing agreement in great detail.Though seeing first- hand the benefits Wellman found with the licensing agreement,managers decided that Selman & Saks would target the French market merely via exporting. With the assistance of a domestic export department,the Selman & Saks razors and hair trimmers entered France.For six months,sales were mediocre.But after that,sales suffered.Opinions varied among numerous managers as to the cause of the failure."Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks."Maybe we needed an alliance with a French firm,or a licensing agreement,before racing to get there." -Which of the following is the strongest reason that the owners of The Attic Trunk might NOT want to completely discount the mature consumers as a still- viable target market?

Identify and describe the stages in the adoption process.

Mark has long supported the actions and decisions of his city's mayor.However,many recent news stories have raised questions about the ethics of the mayor's programs and initiatives.Mark doubts that the mayor,in whom he has such faith,could behave unethically,and Mark tends to distrust the information in the media.Mark continues to support the mayor.It is most accurate to say that Mark has engaged in _ .

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about _ advertising.

Alternative evaluation is the process by which people select,organize,and interpret information to form a meaningful picture of the world.

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

What is one way that social class is NOT measured?

Explain why selective attention is not controllable by a marketer.

Which of the following is NOT one of the stages that customers go through in the process of learning about and making decisions about a new product or service?

A person's buying choices are influenced by four major psychological factors.Which is NOT one of these factors?

Members of the early majority are deliberate;although they rarely are leaders,they adopt new ideas before the average person.

Juana looked at her September issue of O magazine and did not see anything of interest.After her mother was diagnosed with bipolar disorder,she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The issue became quite interesting to Juana due to .

Shane Sudendorf is an active member of her sorority,two intramural teams,and a service organization at her college.She also actively participates on two online social networks,posting information about her day along with her thoughts on music,food,fashion,and culture.From this description,which of the following is the best way to describe Shane?

Why should marketers set up systems that encourage customers to complain about products?

All of the following make up a person's lifestyle EXCEPT .

Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing _ .

George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake .

The consumer market is made up of which of the following?

Blake is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favorite models.Blake's next step is most likely to be .