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According to One Analyst,a Harley- Davidson Motorcycle Can Make You

Question 145

Multiple Choice

According to one analyst,a Harley- Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley- Davidson promotes its motorcycles with images of independence,freedom,and power.Harley- Davidson has created a(n) _ .


A) brand personality
B) brand motivation
C) life- cycle stage
D) brand self- image
E) attitude

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