Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

The markets you have chosen to serve in four western states can be effectively reached and served.You would tell the marketing manager that these segments are .

Why must marketers guard against stereotypes when using age and life- cycle segmentation?

Because there is such variation among the economies of countries around the world,it is not practical to segment international markets on the basis of economic factors.

In what ways might a marketer be able to gain competitive advantage through channel differentiation?

Gender segmentation has long been used in clothing,cosmetics,toiletries,and magazines.

Today,the low cost of setting up shop makes it even more profitable to serve very small niches.

Because Cruise Ships International currently has limited financial and personnel resources,it should avoid concentrated or niche marketing until its resources are again substantial.

Bombay Gifts divides its markets into units of nations,regions,and cities.Bombay uses geographic segmentation.

Why might a marketer of laundry detergent be interested in viewing a perceptual positioning map?

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Even though several options are available at any one time,there to segment a market.

Few people can afford the best in everything they buy.At times everyone needs a product with less quality or performance with a correspondingly lower price.In this case a consumer would purchase a product positioned with a _ strategy.

Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers.Which of the following terms does NOT apply to this type of marketing?

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

As in consumer segmentation,many marketers believe that and segmentation provide the best basis for segmenting business markets.

Many firms make an effort to identify smaller,better- defined target groups by using .

To evaluate the different market segments your company serves,you would look at all of these factors EXCEPT which one?

Barney Hopkins has compiled a list of things that make segments more attractive.Which one of the following items should NOT be on the list?

Which of the following is NOT a drawback of local marketing?

Kia offers a new car model with the same features as a comparable but higher priced Toyota or Ford and provides a longer warranty.Kia is following a more- for- less strategy.