Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Using concentrated marketing,the marketer goes after a share of _ .

Mass marketing is becoming a marketing principle for the 21^st century.

At a recent marketing seminar,the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.This is a correct definition.

tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.

When competitors use differentiated or concentrated marketing,marketing can be disastrous.

Jolene Enterprises mass produces an all- purpose floor cleaner,mass distributes it and mass promotes it.This firm uses _ marketing.

P&G sells six brands of laundry detergent in the United States,each designed for one of six laundry segments P&G has identified.Together,these six brands take 62% of market share.Which of the following is a disadvantage of P&G's differentiated marketing strategy?

Successful niche marketing is most dependent on a firm's and its .

Which positioning strategy offers consumers a "good deal" by offering equivalent- quality products or services at a lower price?

Which of the listed choices is NOT a positioning task?

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of .

For simplicity's sake,most marketers generally limit their segmentation analysis to one or a few variables.

When a company identifies the parts of the market it can serve best and most profitably,it is practicing .

Which type of statement first indicates the product's membership in a category and then shows its point- of- difference from other members of the category?

Which type of segmentation centers on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

Compare and contrast four major segmenting strategies.

If Kool- Aid promotes a year- round campaign that "Kool- Aid isn't just a summertime drink," what type of segmentation is being used?

In what ways might a marketer engage in socially responsible target marketing?

International Drilling Company segments its foreign markets by their overall level of economic development.This firm segments on what basis?

There are many exceptions to the geographic segmentation assumption that consumers in nations close to one another will have many common behaviors and traits.