Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Pendergraff Pet Supplies divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pendergraff use?

What factors may impact segment attractiveness?

Ford Motor Company emphasizes "Quality First-Ford Tough" in its truck products.In doing so,the company has developed a differentiation strategy based on _ .

When firms use symbols,colors,or characters to convey their personalities,they are using differentiation.

When it first opened for business,Home Depot claimed to offer better products at lower prices.This hard- to- sustain value proposition is called .

Consumers can show their allegiance to brands,stores,or companies.Marketers can use this information to segment consumers by .

Which group determines a product's position relative to competing products?

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioral data.

When an effective program can be designed for attracting and serving a chosen segment,the segment is best described as .

Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of .

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are .

Developing a strong position within several segments creates more total sales than marketing across all segments.

A company or store gains a(n)by differentiating its products and delivering more value.

In general,a company should enter only segments in which it can and .

What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?

When a company interacts one- on- one with large numbers of customers to create customer- unique value by designing products and services tailor- made to individual needs,it is following .

When Walmart customizes its merchandise store by store to meet shopper needs,it is practicing .

Bob and Phyllis Cords own two retail stores,one in Pottstown and one in Norristown.Though the towns are only 40 miles apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of .

Lifestyle characteristics and personality characteristics are two types of variables used in segmentation.

Superior Auto Sales,a chain of high- end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a .