Exam 6: Crafting Messages for Electronic Media

In response to an RFP from a company looking to outsource food and beverage services at its office cafeterias,Zoe develops a tender,prints it out,and has it delivered to the company's corporate office.Vivian,on the other hand,sends an electronic copy of her tender.Which of the following statements,if true,would support Zoe's strategy and not Vivian's?

Business emails do not need to follow formal rules of grammar,spelling,and capitalization; they should instead use brief texting language and abbreviations such as LOL and IMHO.

Describe the use of user-generated content sites and community Q&A sites for business messages.

Yolanda runs an online store that sells maternity wear.Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further.She draws up a detailed business plan to present to potential investors and has it printed and bound.Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors.Which of the following arguments can Yolanda use to rationalize her choice of medium?

Email ________ specify how employees can use email,including restrictions against using company email for personal uses.

________ is a system where a user will assign descriptive words to material to make it easier to find.

Business messages designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

If you can't reach a particular audience electronically,you'll also need to use a printed message.

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

The CEO of ATS Infrastructure-a large multinational company involved in turnkey infrastructure projects around the world-believes that using email for internal communications is a thing of the past and wants to adopt IM as the primary mode for communication within the organization.As an expert in business communications,what course of action would you recommend the CEO take and why?

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Which of the following is a benefit of using IM?

Unless you need to capture exact wording,speaking from an outline and notes rather than a prepared script is often the best choice.

When writing an email message,you should use ________.