Exam 6: Crafting Messages for Electronic Media

At the beginning of an article or webpage,a ________ functions as a miniature version of the document,giving readers all the key points while skipping over details and often helping a reader decide whether to invest the time needed to read the full document.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Which of the following electronic media provides a variety of communication tools including status updates,user comments,and personal profiles?

You need to send a message to your manager,presenting a new idea you have to boost company sales in the next year.This message is a page long and incorporates confidential company information.Which of the following communication modes would you use to send this message,so that it can be reviewed by your manager at his leisure?

Which of the following is a specialized network?

Which of the following is true about the use of email as a mode of business communication?

Which of the following is a guideline for creating effective podcasts?

Email recipients will often use the ________ to decide which messages to read and when to read them.

The three-step process adapts well to blogging.

Which of the following is a guideline for completing email messages?

Richard is the marketing manager of a company that manufactures and retails bicycles.The company,started by an ardent cyclist with $50 in his pocket,has an interesting history.Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website.The compositional mode used by Richard for this message is called a(n)________ .

William has drafted the following email message to the HR manager of Hi-Tech Systems,enquiring if the company has a position open for Software Developer.Analyze the message and point out errors that will likely reduce the effectiveness of the communication.Redraft the email by following the tips for effective email messages. From: willam.chandler@mail.com To: lily.shafton@hitechsystems.com Subject: Need help Hi Lily, Thank you for your time.I am a graduate in Computer Engineering from the University of Waterloo.I am presently looking for a job as a software developer and am interested in working for Hi-Tech Systems. I have been following the company for several years now,and IMHO,it is the best place for a fresher in the industry to learn and grow.Hi-Tech Systems has distinguished itself as the company to have filed for the HIGHEST NUMBER OF PATENTS in 2010! It has also been selected as EMPLOYER OF THE YEAR by leading business magazines for four years in a row.I mean,what's not to like? I passed with honours at Waterloo and received the "MOST PROMISING STUDENT OF THE YEAR" prize at our graduation.I am a good team player,voted leader of my student team. PFA my resumé.Please let me know if you have a suitable position open for me.I hope to hear from you soon. Regards, William Chandler

Which of the following is the last step in the podcasting process?

Messages on Twitter are examples of ________.

How can the three-step process be adapted for successful IM?

Social media have empowered consumers,but are yet to make an impact on internal communication and on traditional barriers in the organizational hierarchy.

Which of the following is a tip for effective blogging?

Which of the following is true about the use of email as a mode of business communication?

Describe four important elements of business blogging.

Which of the following is true about adapting the three-step writing process to podcasting?

________ are online services that enable individual and organizational members to form connections and share information.