Question 1

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

Accepted Answer

A) True 
 B)False

Question 2

When creating a tutorial,you should use phrases such as "getting started with" or "advanced techniques for" in the title to alert readers about the level of the tutorial.

Accepted Answer

A) True 
 B)False

Question 3

Stakeholders can use social media to help some companies and harm others.

Accepted Answer

A) True 
 B)False

Question 4

When creating content for social media,you should think of it as ________.

Accepted Answer

A)  an information session 
B)  a lecture 
C)  a sales pitch 
D)  a conversation 
A)  an information session 
B)  a lecture 
C)  a sales pitch 
D)  a conversation

Question 5

Podcasts can now be recorded on the go on most personal computers,smartphones,and other mobile devices; a studio is no longer necessary.

Accepted Answer

A) True 
 B)False

Question 6

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

The answer of ________ is a research technique in which...

Question 7

Which of the following would be considered a media curation site?

Accepted Answer

A)  Pinterest 
B)  YouTube 
C)  Flickr 
D)  Yelp 
A)  Pinterest 
B)  YouTube 
C)  Flickr 
D)  Yelp

Question 8

Conventional promotional efforts should be used in all of a company's social media conversations.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a tip for effective email messages?

Accepted Answer

A)  When responding to a request, avoid including portions from the original message in your email. 
B)  Use acronyms such as IMHO and LOL extensively. 
C)  Avoid using email signatures since they come across as being impersonal. 
D)  Use the "return receipt requested" feature only for the most critical messages. 
A)  When responding to a request, avoid including portions from the original message in your email. 
B)  Use acronyms such as IMHO and LOL extensively. 
C)  Avoid using email signatures since they come across as being impersonal. 
D)  Use the "return receipt requested" feature only for the most critical messages.

Question 10

In ________ marketing,companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Accepted Answer

A)  conversation 
B)  network 
C)  pyramid 
D)  ambush 
A)  conversation 
B)  network 
C)  pyramid 
D)  ambush

Question 11

When blogging,you should ________.

Accepted Answer

A)  post long, report-style posts. 
B)  use traditional promotional methods in your posts. 
C)  link generously. 
D)  ignore criticism. 
A)  post long, report-style posts. 
B)  use traditional promotional methods in your posts. 
C)  link generously. 
D)  ignore criticism.

Question 12

Please use the information below to answer the following question(s):
Katie owns a small company that offers facility management and housekeeping services to businesses. She writes the following message to the COO of Primus Healthcare, offering the services of her company and asking for an appointment to give a sales presentation. Read the following message:
To: harry_maslow@primushealth.com
From: katie.nair@starservices.com
Sub: Sales presentation
Hi Harry,
Want to sign on for specialized housekeeping services designed for the unique needs of large hospitals such as yours?
Our company has been providing facility management and housekeeping services to local businesses for more than two years now. The past year has seen us specializing in serving the needs of hospitals and clinics in the area. In fact, two of our key personnel have diplomas in hospital management and are well aware of the specific needs of the industry.
IMHO, your hospital will benefit greatly from switching to Star Services for your housekeeping needs. Our innovative waste management system is guaranteed to cut your costs by at least 25 percent and complies with all safety regulations. What's more, our services are customized to the smallest detail to precisely match your requirements. All this at a rate no higher than what you are paying right now.
Please let me know what time would be good for you to attend a sales presentation detailing our services and special offers. For more information about our range of services and to read customer testimonials, please visit our website.
Ciao!
Katie
Director, Star Services
Office: 678-456-1234
Mobile: 678-123-4567
-Which of the following is the best criticism for this message?

Accepted Answer

A)  The tone of the message is too formal. 
B)  The message uses acronyms. 
C)  The message fails to use multiple fonts and colours to add interest. 
D)  The message uses a signature file to present contact information. 
A)  The tone of the message is too formal. 
B)  The message uses acronyms. 
C)  The message fails to use multiple fonts and colours to add interest. 
D)  The message uses a signature file to present contact information.

Question 13

Which of the following is an effective strategy for business communication on social networks?

Accepted Answer

A)  Disable the group feature social networks to prevent the formation of special-interest groups. 
B)  Inject conventional promotional efforts into all social networking conversations. 
C)  Tailor the company's personality to suit unique social networking environments. 
D)  Join existing conversations on social networks. 
A)  Disable the group feature social networks to prevent the formation of special-interest groups. 
B)  Inject conventional promotional efforts into all social networking conversations. 
C)  Tailor the company's personality to suit unique social networking environments. 
D)  Join existing conversations on social networks.

Question 14

Many companies now use IM in their daily operations.Describe five ways you can make IM more effective.

Accepted Answer

(Answers may vary).Possible points inclu

Question 15

Which of the following is true about using IM and text messaging for brief business messages?

Accepted Answer

A)  Text messaging is fast overtaking IM as the preferred mode of communication for brief business messages. 
B)  IM is currently more versatile and more widely used in business than text messaging. 
C)  IM is presently more expensive than phone calls and email. 
D)  IM no longer requires user authentication. 
A)  Text messaging is fast overtaking IM as the preferred mode of communication for brief business messages. 
B)  IM is currently more versatile and more widely used in business than text messaging. 
C)  IM is presently more expensive than phone calls and email. 
D)  IM no longer requires user authentication.

Question 16

When communicating on social networks,you should ________.

Accepted Answer

A)  maintain a consistent compositional mode across all networks and types of messages 
B)  disable the group feature on social networks to prevent the formation of special-interest groups 
C)  maintain a consistent personality across all the networks in which you are active 
D)  stimulate and facilitate new conversations and not join existing ones 
A)  maintain a consistent compositional mode across all networks and types of messages 
B)  disable the group feature on social networks to prevent the formation of special-interest groups 
C)  maintain a consistent personality across all the networks in which you are active 
D)  stimulate and facilitate new conversations and not join existing ones

Question 17

When developing podcasts,you should ________.

Accepted Answer

A)  make up your content as you record the podcast as this will come across as spontaneous and natural 
B)  take several minutes to come to the point 
C)  speak from an outline and notes rather than a prepared script to have a conversational feel to the recording 
D)  frequently bounce from one theme to another to keep the audience engaged 
A)  make up your content as you record the podcast as this will come across as spontaneous and natural 
B)  take several minutes to come to the point 
C)  speak from an outline and notes rather than a prepared script to have a conversational feel to the recording 
D)  frequently bounce from one theme to another to keep the audience engaged

Question 18

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

A)  Free-writing 
B)  Mind mapping 
C)  Critical path analysis 
D)  Sentiment analysis 
A)  Free-writing 
B)  Mind mapping 
C)  Critical path analysis 
D)  Sentiment analysis

Question 19

Which of the following is true about using the various compositional modes for electronic media?

Accepted Answer

A)  When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting. 
B)  Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels. 
C)  When writing reference material, organize your material in a way that discourages skimming. 
D)  Narratives work best when they have an intriguing beginning that piques readers' curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information. 
A)  When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting. 
B)  Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels. 
C)  When writing reference material, organize your material in a way that discourages skimming. 
D)  Narratives work best when they have an intriguing beginning that piques readers' curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information.

Question 20

Explain how companies and business professionals can use information and media sharing websites.

Accepted Answer

YouTube,Flickr,Yelp,and other user-gener

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

When creating a tutorial,you should use phrases such as "getting started with" or "advanced techniques for" in the title to alert readers about the level of the tutorial.

Stakeholders can use social media to help some companies and harm others.

When creating content for social media,you should think of it as ________.

Podcasts can now be recorded on the go on most personal computers,smartphones,and other mobile devices; a studio is no longer necessary.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Which of the following would be considered a media curation site?

Conventional promotional efforts should be used in all of a company's social media conversations.

Which of the following is a tip for effective email messages?

In ________ marketing,companies initiate and facilitate conversations in a networked community of customers and other interested parties.

When blogging,you should ________.

Which of the following is an effective strategy for business communication on social networks?

Many companies now use IM in their daily operations.Describe five ways you can make IM more effective.

Which of the following is true about using IM and text messaging for brief business messages?

When communicating on social networks,you should ________.

When developing podcasts,you should ________.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Which of the following is true about using the various compositional modes for electronic media?

Explain how companies and business professionals can use information and media sharing websites.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

When creating a tutorial,you should use phrases such as "getting started with" or "advanced techniques for" in the title to alert readers about the level of the tutorial.

Stakeholders can use social media to help some companies and harm others.

When creating content for social media,you should think of it as ________.

Podcasts can now be recorded on the go on most personal computers,smartphones,and other mobile devices; a studio is no longer necessary.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Which of the following would be considered a media curation site?

Conventional promotional efforts should be used in all of a company's social media conversations.

Which of the following is a tip for effective email messages?

In ________ marketing,companies initiate and facilitate conversations in a networked community of customers and other interested parties.

When blogging,you should ________.

Which of the following is an effective strategy for business communication on social networks?

Many companies now use IM in their daily operations.Describe five ways you can make IM more effective.

Which of the following is true about using IM and text messaging for brief business messages?

When communicating on social networks,you should ________.

When developing podcasts,you should ________.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Which of the following is true about using the various compositional modes for electronic media?

Explain how companies and business professionals can use information and media sharing websites.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters