Question 1

The impossibility of a barber storing haircuts for later sale is an example of which of the following?

Accepted Answer

A)  service intangibility 
B)  service inseparability 
C)  service variability 
D)  service perishability 
E)  low-context services 
A)  service intangibility 
B)  service inseparability 
C)  service variability 
D)  service perishability 
E)  low-context services

Question 2

________ also describe several things about the product-who made it,where it was made,when it was made,its contents,how it is to be used,and how to use it safely.

Accepted Answer

A)  Branding 
B)  Packaging 
C)  Labeling 
D)  Product line filling 
E)  Product mixing 
A)  Branding 
B)  Packaging 
C)  Labeling 
D)  Product line filling 
E)  Product mixing

Question 3

_____ stands for Lifestyle Of Health And Sustainability.

Accepted Answer

A)  LIHAS 
B)  LOHAS 
C)  LIOHAS 
D)  LSOHAS 
E)  LHS 
A)  LIHAS 
B)  LOHAS 
C)  LIOHAS 
D)  LSOHAS 
E)  LHS

Question 4

A service is anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.

Accepted Answer

A) True 
 B)False

Question 5

Name and describe three decisions that companies make regarding their individual products and services.

Accepted Answer

Decisions to be made in the development

Question 6

Customer retention is perhaps the best measure of quality.A service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

Accepted Answer

A) True 
 B)False

Question 7

How might measuring service quality be more difficult than measuring product quality?

Accepted Answer

Products are tangible; therefore,measuri

Question 8

Give three examples of convenience products.

Accepted Answer

Examples m

Question 9

Which of the following capital items is NOT considered accessory equipment?

Accepted Answer

A)  buildings 
B)  hand tools 
C)  lift trucks 
D)  desks 
E)  chairs 
A)  buildings 
B)  hand tools 
C)  lift trucks 
D)  desks 
E)  chairs

Question 10

Sri Nada Barber's customers have noticed that the quality of a haircut depends on who provides it as well as when,where,and how it is provided.What have the customers noticed?

Accepted Answer

A)  service intangibility 
B)  service inseparability 
C)  service variability 
D)  service perishability 
E)  service distinction 
A)  service intangibility 
B)  service inseparability 
C)  service variability 
D)  service perishability 
E)  service distinction

Question 11

The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels,or some other way.

Accepted Answer

A)  length 
B)  depth 
C)  consistency 
D)  width 
E)  perimeter 
A)  length 
B)  depth 
C)  consistency 
D)  width 
E)  perimeter

Question 12

________ contributes to a product's usefulness as well as to its looks.

Accepted Answer

A)  Style 
B)  Design 
C)  Conformance quality 
D)  Brand 
E)  Functionality 
A)  Style 
B)  Design 
C)  Conformance quality 
D)  Brand 
E)  Functionality

Question 13

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.

Accepted Answer

A)  desirable benefit 
B)  good packaging 
C)  service inseparability 
D)  strong beliefs and values 
E)  customer image 
A)  desirable benefit 
B)  good packaging 
C)  service inseparability 
D)  strong beliefs and values 
E)  customer image

Question 14

For a fee,some companies ________ names or symbols previously created by other manufacturers,names of well-known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

Accepted Answer

A)  service 
B)  market 
C)  package 
D)  brand 
E)  license 
A)  service 
B)  market 
C)  package 
D)  brand 
E)  license

Question 15

A manufacturer has four brand sponsorship options.Describe what they are.

Accepted Answer

A manufacturer can launch its own brand

Question 16

Give an example of the most basic level of product.

Accepted Answer

Examples are numerous.A salon

Question 17

You have an upset stomach.Your spouse rushes to the corner convenience store for a bottle of Eno.This product is a(n)________ product.

Accepted Answer

A)  convenience 
B)  unsought 
C)  specialty 
D)  shopping 
E)  augmented 
A)  convenience 
B)  unsought 
C)  specialty 
D)  shopping 
E)  augmented

Question 18

The Krisflyer card by Singapore Airlines and American Express,is an example of a co-branding partnership.

Accepted Answer

A) True 
 B)False

Question 19

At the very least,a product's ________ identifies the product or brand.It might also describe several things about the product and promote the brand.

Accepted Answer

A)  line extension 
B)  portfolio 
C)  label 
D)  copyright 
E)  package 
A)  line extension 
B)  portfolio 
C)  label 
D)  copyright 
E)  package

Question 20

Give an example of an augmented product.

Accepted Answer

Examples will vary.An augmente

The impossibility of a barber storing haircuts for later sale is an example of which of the following?

________ also describe several things about the product-who made it,where it was made,when it was made,its contents,how it is to be used,and how to use it safely.

_____ stands for Lifestyle Of Health And Sustainability.

A service is anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.

Name and describe three decisions that companies make regarding their individual products and services.

Customer retention is perhaps the best measure of quality.A service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

How might measuring service quality be more difficult than measuring product quality?

Give three examples of convenience products.

Which of the following capital items is NOT considered accessory equipment?

Sri Nada Barber's customers have noticed that the quality of a haircut depends on who provides it as well as when,where,and how it is provided.What have the customers noticed?

The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels,or some other way.

________ contributes to a product's usefulness as well as to its looks.

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.

For a fee,some companies ________ names or symbols previously created by other manufacturers,names of well-known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

A manufacturer has four brand sponsorship options.Describe what they are.

Give an example of the most basic level of product.

You have an upset stomach.Your spouse rushes to the corner convenience store for a bottle of Eno.This product is a(n)________ product.

The Krisflyer card by Singapore Airlines and American Express,is an example of a co-branding partnership.

At the very least,a product's ________ identifies the product or brand.It might also describe several things about the product and promote the brand.

Give an example of an augmented product.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 8: Products,Services,and Brands: Building Customer Value

The impossibility of a barber storing haircuts for later sale is an example of which of the following?

________ also describe several things about the product-who made it,where it was made,when it was made,its contents,how it is to be used,and how to use it safely.

_____ stands for Lifestyle Of Health And Sustainability.

A service is anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.

Name and describe three decisions that companies make regarding their individual products and services.

Customer retention is perhaps the best measure of quality.A service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

How might measuring service quality be more difficult than measuring product quality?

Give three examples of convenience products.

Which of the following capital items is NOT considered accessory equipment?

Sri Nada Barber's customers have noticed that the quality of a haircut depends on who provides it as well as when,where,and how it is provided.What have the customers noticed?

The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels,or some other way.

________ contributes to a product's usefulness as well as to its looks.

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.

For a fee,some companies ________ names or symbols previously created by other manufacturers,names of well-known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

A manufacturer has four brand sponsorship options.Describe what they are.

Give an example of the most basic level of product.

You have an upset stomach.Your spouse rushes to the corner convenience store for a bottle of Eno.This product is a(n)________ product.

The Krisflyer card by Singapore Airlines and American Express,is an example of a co-branding partnership.

At the very least,a product's ________ identifies the product or brand.It might also describe several things about the product and promote the brand.

Give an example of an augmented product.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters