Question 1

What does the term value delivery network mean? Explain.

Accepted Answer

For decades,marketers have traditionally

Question 2

Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved is called ________.

Accepted Answer

A)  marketing control 
B)  strategic control 
C)  operating control 
D)  developmental control 
E)  efficiency 
A)  marketing control 
B)  strategic control 
C)  operating control 
D)  developmental control 
E)  efficiency

Question 3

Marketing departments are organized in several ways.Compare the most common forms of marketing organizations.

Accepted Answer

Some common forms of marketing departmen

Question 4

Making more sales to current customers without changing a firm's products is ________.

Accepted Answer

A)  market attractiveness 
B)  market penetration 
C)  market development 
D)  product development 
E)  diversification 
A)  market attractiveness 
B)  market penetration 
C)  market development 
D)  product development 
E)  diversification

Question 5

The four possible strategies that can be pursued for each SBU are building,holding,________,and ________.

Accepted Answer

A)  harvesting; divesting 
B)  promoting; selling 
C)  downsizing; expanding 
D)  diversifying; penetrating 
E)  developing; growing 
A)  harvesting; divesting 
B)  promoting; selling 
C)  downsizing; expanding 
D)  diversifying; penetrating 
E)  developing; growing

Question 6

Which of the following is NOT a step in marketing control?

Accepted Answer

A)  setting goals 
B)  measuring performance 
C)  taking corrective action 
D)  defining the mission 
E)  evaluating the causes of gaps between expected and actual performance 
A)  setting goals 
B)  measuring performance 
C)  taking corrective action 
D)  defining the mission 
E)  evaluating the causes of gaps between expected and actual performance

Question 7

In a basic SWOT analysis the "T" stands for ________.

Accepted Answer

A)  timing 
B)  trust 
C)  threats 
D)  trade 
E)  tangible 
A)  timing 
B)  trust 
C)  threats 
D)  trade 
E)  tangible

Question 8

The Starbucks card lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.

Accepted Answer

A)  market development 
B)  product development 
C)  diversification 
D)  market penetration 
E)  product adaptation 
A)  market development 
B)  product development 
C)  diversification 
D)  market penetration 
E)  product adaptation

Question 9

How might the BCG matrix represent a life cycle?

Accepted Answer

Many SBUs start out as questio

Question 10

The goal of a company should be to utilize its strengths to attractive opportunities in the environment,while eliminating or ____________________.

Accepted Answer

A)  changing a threat into a weakness 
B)  overcoming weaknesses and minimizing threats 
C)  overcoming costs and waste 
D)  overcoming waste and minimizing costs 
E)  minimizing threats 
A)  changing a threat into a weakness 
B)  overcoming weaknesses and minimizing threats 
C)  overcoming costs and waste 
D)  overcoming waste and minimizing costs 
E)  minimizing threats

Question 11

Guided by marketing strategy,the company designs a marketing mix made up of factors under its control: product,price,place,and promotion.

Accepted Answer

A) True 
 B)False

Question 12

A marketing plan begins with a(n)________,which quickly overviews main goals and recommendations.

Accepted Answer

A)  ROI 
B)  marketing dashboard 
C)  SWOT analysis 
D)  executive summary 
E)  action program 
A)  ROI 
B)  marketing dashboard 
C)  SWOT analysis 
D)  executive summary 
E)  action program

Question 13

The process of customer-driven marketing involves which of the following?

Accepted Answer

A)  product; price; promotion; adaptation 
B)  market segmentation; target marketing; differentiation; market positioning 
C)  marketing analysis; planning; implementation; feedback 
D)  analysis; targeting; implementation; control 
E)  problem identification; information search; decision; implementation 
A)  product; price; promotion; adaptation 
B)  market segmentation; target marketing; differentiation; market positioning 
C)  marketing analysis; planning; implementation; feedback 
D)  analysis; targeting; implementation; control 
E)  problem identification; information search; decision; implementation

Question 14

Which of the following is a useful tool for identifying company growth opportunities?

Accepted Answer

A)  the BCG matrix 
B)  the business portfolio 
C)  the product/market expansion grid 
D)  the value chain 
E)  the value delivery network 
A)  the BCG matrix 
B)  the business portfolio 
C)  the product/market expansion grid 
D)  the value chain 
E)  the value delivery network

Question 15

The marketing mix consists of product,price,place,positioning,and promotion.

Accepted Answer

A) True 
 B)False

Question 16

One valid criticism of the four Ps concept is that services are not considered.

Accepted Answer

A) True 
 B)False

Question 17

In the Boston Consulting Group approach,________ serves as a measure of company strength in the market.

Accepted Answer

A)  relative market share 
B)  market development 
C)  market diversification 
D)  market growth rate 
E)  market segmentation 
A)  relative market share 
B)  market development 
C)  market diversification 
D)  market growth rate 
E)  market segmentation

Question 18

Which of the following is the most common form of marketing organization?

Accepted Answer

A)  geographic 
B)  product management 
C)  functional 
D)  divisional 
E)  combination 
A)  geographic 
B)  product management 
C)  functional 
D)  divisional 
E)  combination

Question 19

Refer to the scenario below to answer the following questions.
Tambun Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Tambun grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater.
"My wife, Kamisah, and I didn't know what we were getting into," commented Ahmad, the owner. "We just knew that weekenders coming to the Ipoh area represented an untapped market."
Today, thousands of visitors flock to Tambun Fun Park-families, children of all ages, even senior citizens who enjoy strolling through the gardens and arbor.
"There's something here for everyone," Kamisah said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!"
"Here's the funny thing," Ahmad chimed in. "We really don't know why we've been so successful! There is nothing else like Tambun Fun Park in the area. We were just lucky."
"I think it's the ambience of the park," Kamisah added, "that has brought so many visitors. We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time."
Kamisah and Ahmad admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly."
-Into which quadrant of the BCG matrix does Tambun Fun Park fall?

Accepted Answer

A)  star 
B)  question mark 
C)  profit center 
D)  diversification 
E)  dog 
A)  star 
B)  question mark 
C)  profit center 
D)  diversification 
E)  dog

Question 20

Which of the four Ps describes the goods-and-services combination the company offers to the target market?

Accepted Answer

A)  price 
B)  promotion 
C)  product 
D)  place 
E)  package 
A)  price 
B)  promotion 
C)  product 
D)  place 
E)  package

What does the term value delivery network mean? Explain.

Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved is called ________.

Marketing departments are organized in several ways.Compare the most common forms of marketing organizations.

Making more sales to current customers without changing a firm's products is ________.

The four possible strategies that can be pursued for each SBU are building,holding,,and .

Which of the following is NOT a step in marketing control?

In a basic SWOT analysis the "T" stands for ________.

The Starbucks card lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.

How might the BCG matrix represent a life cycle?

The goal of a company should be to utilize its strengths to attractive opportunities in the environment,while eliminating or ____________________.

Guided by marketing strategy,the company designs a marketing mix made up of factors under its control: product,price,place,and promotion.

A marketing plan begins with a(n)________,which quickly overviews main goals and recommendations.

The process of customer-driven marketing involves which of the following?

Which of the following is a useful tool for identifying company growth opportunities?

The marketing mix consists of product,price,place,positioning,and promotion.

One valid criticism of the four Ps concept is that services are not considered.

In the Boston Consulting Group approach,________ serves as a measure of company strength in the market.

Which of the following is the most common form of marketing organization?

Which of the four Ps describes the goods-and-services combination the company offers to the target market?

Marketing: Managing Profitable Customer Relationships

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build

What does the term value delivery network mean? Explain.

Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved is called ________.

Marketing departments are organized in several ways.Compare the most common forms of marketing organizations.

Making more sales to current customers without changing a firm's products is ________.

The four possible strategies that can be pursued for each SBU are building,holding,________,and ________.

Which of the following is NOT a step in marketing control?

In a basic SWOT analysis the "T" stands for ________.

The Starbucks card lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.

How might the BCG matrix represent a life cycle?

The goal of a company should be to utilize its strengths to attractive opportunities in the environment,while eliminating or ____________________.

Guided by marketing strategy,the company designs a marketing mix made up of factors under its control: product,price,place,and promotion.

A marketing plan begins with a(n)________,which quickly overviews main goals and recommendations.

The process of customer-driven marketing involves which of the following?

Which of the following is a useful tool for identifying company growth opportunities?

The marketing mix consists of product,price,place,positioning,and promotion.

One valid criticism of the four Ps concept is that services are not considered.

In the Boston Consulting Group approach,________ serves as a measure of company strength in the market.

Which of the following is the most common form of marketing organization?

Which of the four Ps describes the goods-and-services combination the company offers to the target market?

Marketing: Managing Profitable Customer Relationships

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

The four possible strategies that can be pursued for each SBU are building,holding,,and .