Question 1

Which of the following class strata view work as means to "buy" enjoyment?

Accepted Answer

A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class 
A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class

Question 2

Social class stems from ________, which is the degree of prestige the members of one social class have in comparison with members of the other social classes.

Accepted Answer

A)  religion 
B)  power 
C)  social status 
D)  upward mobility 
E)  education 
A)  religion 
B)  power 
C)  social status 
D)  upward mobility 
E)  education

Question 3

A married couple and one or more children constitute a(n)________.

Accepted Answer

A)  work group 
B)  nuclear family 
C)  extended family 
D)  friendship group 
E)  life cycle 
A)  work group 
B)  nuclear family 
C)  extended family 
D)  friendship group 
E)  life cycle

Question 4

Frank tries to get buy-in from his father on the purchase of a new tablet by asking his father to help him research the different types of tablets and getting him involved in the shopping process. This is an example of which of the following tactics used by children to influence their parents?

Accepted Answer

A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  exchange tactic 
E)  rational persuasion 
A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  exchange tactic 
E)  rational persuasion

Question 5

Downscale consumers are more brand loyal than upscale consumers because ________.

Accepted Answer

A)  they have found the brand that satisfies their needs the best 
B)  upscale consumers are never satisfied 
C)  they cannot afford to make mistakes by switching to unfamiliar brands 
D)  they have loyalty towards companies that target them specifically 
E)  intergenerational brand transfer is more prevalent in these households 
A)  they have found the brand that satisfies their needs the best 
B)  upscale consumers are never satisfied 
C)  they cannot afford to make mistakes by switching to unfamiliar brands 
D)  they have loyalty towards companies that target them specifically 
E)  intergenerational brand transfer is more prevalent in these households

Question 6

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

Accepted Answer

A)  socialization agent 
B)  status agent 
C)  consumption agent 
D)  decision agent 
E)  composite agent 
A)  socialization agent 
B)  status agent 
C)  consumption agent 
D)  decision agent 
E)  composite agent

Question 7

Derek was the primary decision maker when it came to automotive purchases in his household, but asked for and considered feedback from his wife and children when they went to purchase a new car. Derek's approach makes the car purchase an example of a(n)________.

Accepted Answer

A)  husband-dominated decision 
B)  wife-dominated decision 
C)  joint decision 
D)  autonomic decision 
E)  heuristic decision 
A)  husband-dominated decision 
B)  wife-dominated decision 
C)  joint decision 
D)  autonomic decision 
E)  heuristic decision

Question 8

$\text{SMITH MINI CASE:}$ Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE, Nathan is most likely considered to be in the ________ stage of the traditional family life cycle.

Accepted Answer

A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution 
A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution

Question 9

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

Accepted Answer

A)  intergenerational transfer 
B)  peer socialization 
C)  consumer socialization 
D)  shared shopping experience 
E)  family member socialization 
A)  intergenerational transfer 
B)  peer socialization 
C)  consumer socialization 
D)  shared shopping experience 
E)  family member socialization

Which of the following class strata view work as means to "buy" enjoyment?

Social class stems from ________, which is the degree of prestige the members of one social class have in comparison with members of the other social classes.

A married couple and one or more children constitute a(n)________.

Frank tries to get buy-in from his father on the purchase of a new tablet by asking his father to help him research the different types of tablets and getting him involved in the shopping process. This is an example of which of the following tactics used by children to influence their parents?

Downscale consumers are more brand loyal than upscale consumers because ________.

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

Derek was the primary decision maker when it came to automotive purchases in his household, but asked for and considered feedback from his wife and children when they went to purchase a new car. Derek's approach makes the car purchase an example of a(n)________.

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

Culture's Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 10: The Family and Its Social Class Standing

Which of the following class strata view work as means to "buy" enjoyment?

Social class stems from ________, which is the degree of prestige the members of one social class have in comparison with members of the other social classes.

A married couple and one or more children constitute a(n)________.

Frank tries to get buy-in from his father on the purchase of a new tablet by asking his father to help him research the different types of tablets and getting him involved in the shopping process. This is an example of which of the following tactics used by children to influence their parents?

Downscale consumers are more brand loyal than upscale consumers because ________.

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

Derek was the primary decision maker when it came to automotive purchases in his household, but asked for and considered feedback from his wife and children when they went to purchase a new car. Derek's approach makes the car purchase an example of a(n)________.

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

Culture's Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters