Exam 10: The Family and Its Social Class Standing

$\text{WATCH MINI CASE:}$ Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE, seeking a job with higher income and greater prestige, Bob is trying to exercise ________.

Occupation, amount of income, and education are typical variables used as ________ measures of social class.

Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.

Mothers are stronger consumer socialization agents than their husbands because ________.

Differentiate between the four parental styles and their respective attitudes towards advertising, consumption and yielding to children's buying requests.

Chris does not have the money to indulge her children's requests. She is very price and value conscious. She views her life negatively. When characterizing mothers' socialization-related attitudes, Chris would be categorized as a ________.

Conspicuous possessions serve as markers or indicators of one's own status and the status of others.

There is a strong positive relationship between health and economic status.

Families that do not readily fit into the family life cycle are called ________.

In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.

$\text{SMITH MINI CASE:}$ Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan. -In the SMITH MINI CASE, Nathan roots for the Lions because his dad did. This is an example of ________.

________ parents are very nurturing but very restrictive in respect to consumer socialization.

Structured activities for children, along with constantly being surrounded by mass media and online social networks, provide children with lots of time to explore their creativity.

Families in the parenthood stage are an important market for luxury goods, new automobiles, expensive furniture, and vacations to faraway places.

Differentiate between non-traditional families and non-family households. What are the implications of the difference between these two groups for marketers?

Which of the following class strata constitute a major market for do-it-yourself products?

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

Deborah is married and has a career. She multitasks and teaches her children how to become good consumers. She lets them learn from experience and make buying mistakes. When characterizing mothers' socialization-related attitudes, Deborah would be categorized as a ________.

Josie is culturally and socially isolated. She views herself as a caretaker and homemaker. She loves her children, but feels emotionally distanced from them. She deliberates regarding purchases. When characterizing mothers' socialization-related attitudes, Josie would be categorized as a ________.

The choice of how many different social classes to use depends on the amount of detail that the researcher believes is necessary to explain adequately the attitudes or behavior under study.