Exam 10: The Family and Its Social Class Standing

Husband-wife decision making appears to be independent of cultural influences.

The rationale for using ________ is that "birds of a feather flock together," or families of similar socioeconomics reside in the same neighborhoods or communities.

Nouveau rich consumers believe "toys" that are bought to display wealth publicly (e.g. yachts)are vulgar.

Kevin and Lisa have been married for two years and have not yet had their first child. What kind of family does this constitute?

Identify the benefits and dangers of a single company marketing different brands to different social class segments. Give an example.

The four parental styles are classified across two dimensions: permissive vs. restrictive and very nurturing vs. non-nurturing.

Identify and describe the three supportive roles a family plays in the socialization process and consumer behavior.

Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

Kim wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not. This is an example of which of the following tactics used by children to influence their parents?

Kristen is self-focused and seeks acceptance and attention from others. She is a conspicuous consumer. She views her children as part of her image, and often gives in to her children's requests to make her life easier. When characterizing mothers' socialization-related attitudes, Kristen would be categorized as a ________.

What is social comparison theory? How might marketers use this theory in advertising?

Billy tries to convince his mother to buy him a new set of markers by suggesting that he will be good and clean his room if she purchases the markers for him. This is an example of which of the following tactics used by children to influence their parents?

$\text{SMITH MINI CASE:}$ Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan. -In the SMITH MINI CASE, Nathan is most likely to be a part of which of the following social classes?

$\text{WATCH MINI CASE:}$ Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE, Icon's focus on men of a given age in specific zip codes is an example of ________.

Ken and Kira recently married and do not currently have any children. They both work and are conscientiously saving their money so that they can go on a cruise next summer. Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.

________ is a weighted measure of occupation, source of income, house type, and quality of neighborhood to assess social class.

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmenting based on ________.

Which of the following social class strata are typically conspicuous users of new wealth?

Relative ________ is a measure of the amount of economic assets an individual possesses.

Socialization is best described as ________.