Exam 3: Consumer Motivation and Personality

The physiological needs for food, water, and air are called ________ needs.

Renee likes to try on some of the newest clothes each season to see how she looks in the styles, and prefers to buy clothes that are very unusual. Renee is best described as ________.

The degree of a consumer's willingness to adopt new products and services shortly after they have been introduced is known as ________.

The category of shopping motivations where consumers do not have an urgent-product need in mind, but go shopping for the personal enjoyment of shopping is known as ________.

According to the trio-of-basic-needs theory, the trio of basic needs includes ________.

Marketers are able to change consumers' personalities to conform to their products.

$\text{FURNITURE MINI CASE:}$ Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting adults should buy the same furniture that their parents had in their homes. -In the FURNITURE MINI CASE, by encouraging consumers to remain loyal to the brands to which their parents were loyal, Andrews Mountain is appealing to consumers with low ________.

Which of the following is NOT a characteristic of compulsive buyers?

The degree of rigidity towards information and opinion contradictory to one's beliefs and views - or close-mindedness; the opposite of being open-minded - is known as ________.

In the study of personality, three distinct properties are of central importance. These are that ________.

________ are sought outcomes to be achieved by using a given product or service.

________ are the sought-after results of motivated behavior.

________ reflects how consumers would like to see themselves, whereas ________ refers to how consumers would like others to see them.

People who are high in dogmatism are more likely to prefer innovative products to established or traditional alternatives.

$\text{WEIGHT LOSS MINI CASE:}$ Peter has decided that he wants to lose weight and develop a more defined physique in order to make himself more attractive to women. To this end, he joins a gym and begins eating low-fat, low-calorie foods. In particular, he cuts potato chips out of his diet and packs fruit in his lunch instead. After a few weeks, Peter decides that he actually prefers fruit with his lunch. -In the WEIGHT LOSS MINI CASE, Peter's motivation is in a(n)________ direction.

________ are outcomes that consumers seek in order to fulfill their physiological and psychological needs.

$\text{WEIGHT LOSS MINI CASE:}$ Peter has decided that he wants to lose weight and develop a more defined physique in order to make himself more attractive to women. To this end, he joins a gym and begins eating low-fat, low-calorie foods. In particular, he cuts potato chips out of his diet and packs fruit in his lunch instead. After a few weeks, Peter decides that he actually prefers fruit with his lunch. -In the WEIGHT LOSS MINI CASE, when Peter decides that he prefers fruit to potato chips with his lunch, this is an example of a(n)________.

According to Maslow, ________ are the first and most basic level of human needs.

According to Freud, the superego acts to restrain or inhibit the impulsive forces of the id.

When L'Oreal appeals to self-esteem with the tagline, "Because you're worth it," they are appealing to physiological needs.