Exam 3: Consumer Motivation and Personality

"Buy American" and "Keep America Working" are both tag-lines used by companies to attract the ________ consumer.

According to Freud's theories, the ________ is responsible for ensuring that the individual satisfies needs in a socially acceptable fashion.

People sometimes resolve frustration by inventing plausible reasons for being unable to attain their goals or deciding that the goal is not really worth pursuing. This is known as ________.

Georgiana collects matchbooks from hotels and restaurants she has visited around the world. She is passionate about her matchbooks and goes out of her way to acquire more, even if she needs to plan a special trip to do so. This is an example of ________.

Which of the following is NOT a statement that is illustrative of opinions of an individual with a high Need for Uniqueness?

An individual may redefine a frustrating situation by assigning blame for his or her own failures and inabilities on other objects or persons. This is known as ________.

The driving force within individuals that impels them to action is known as ________.

Identify the ways in which possessions can extend the self.

Sigmund Freud's psychoanalytic theory of personality is built on the premise that ________ are at the heart of human motivations and personality.

Savings accounts, insurance policies, and education are all means by which individuals satisfy the need for ________.

$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party." -In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which element of the trio of basic needs?

The emphasis in the definition of personality is on inner characteristics, which are ________.

In the Thematic Apperception Test, respondents are presented with words, one at a time, and asked to say the first word that comes to mind.

What are some general characteristics of materialistic people?

Which of the following is NOT one of the five underlying dimensions of a brand's personality?

$\text{WEIGHT LOSS MINI CASE:}$ Gloria sees herself as being a bit heavy and has made a New Year's resolution to lose 10 pounds by Memorial Day. She receives a postcard in the mail from her local gym chain that specializes in women's fitness. The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms. After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before. -In the WEIGHT LOSS MINI CASE, Gloria sees herself as being a bit heavy. This is Gloria's ________.

According to Murray's list of psychogenic needs, need for dominance/power may conflict with ________.

The type of self-image that characterizes the way consumers would like to see themselves is ________.

The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.

The trio of basic needs includes power, affiliation, and achievement.