Exam 3: Consumer Motivation and Personality

$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party." -In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which of Murray's psychogenic needs?

The type of self-image that characterizes the way consumers see themselves is ________.

$\text{WEIGHT LOSS MINI CASE:}$ Gloria sees herself as being a bit heavy and has made a New Year's resolution to lose 10 pounds by Memorial Day. She receives a postcard in the mail from her local gym chain that specializes in women's fitness. The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms. After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before. -In the WEIGHT LOSS MINI CASE, Gloria is particularly excited to try new and different group exercise classes. Gloria is probably best described as ________.

Alfred Adler, a neo-Freudian theorist, believed that ________.

Variety seeking measures a person's craving for or enjoyment of thinking.

$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party." -In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which step in Maslow's hierarchy of needs?

Discuss the theory that Abraham Maslow formulated with regard to human needs. Identify the advantages and disadvantages of Maslow's hierarchy-of-needs theory.

The type of self-image that characterizes the way consumers would like others to see them is ________.

Almost all personal care and grooming products, as well as most clothes, are bought to satisfy ________.

The type of self-image that characterizes the way consumers feel others see them is ________.

A(n)________ can take the place of a primary goal when an individual cannot attain a specific goal or type of goal that is expected to satisfy certain needs.

Trait theory is different from the Freudian and neo-Freudian movements mainly because ________.

According to Maslow, individuals seek to satisfy higher-level needs before lower-level needs emerge.

Neo-Freudian theorists believe that ________.

Barry wants a sandwich for lunch. Tom wants a turkey sandwich with lettuce, tomato, and mayonnaise from Subway. Barry has a(n)________, whereas Tom has a(n)________.

The orientation of trait theory is primarily ________.

A negative goal is one from which behavior is directed away, and is often referred to as a(n)________.

Talk about Freud's psychoanalytic theory of personality. How do the three systems he proposed interact?

________ is how consumers actually see themselves, whereas ________ refers to how consumers would like to see themselves.

$\text{WEIGHT LOSS MINI CASE:}$ Peter has decided that he wants to lose weight and develop a more defined physique in order to make himself more attractive to women. To this end, he joins a gym and begins eating low-fat, low-calorie foods. In particular, he cuts potato chips out of his diet and packs fruit in his lunch instead. After a few weeks, Peter decides that he actually prefers fruit with his lunch. -In the WEIGHT LOSS MINI CASE, Peter's goal is best described as a(n)________.