Question 1

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

Accepted Answer

A) Spam Act 2003 
B) Trade Practices Act 1974 
C) Circuit Layouts Act 1989 
D) Computer Circuitry Act 2001 
E) Communications Act 2002 
A) Spam Act 2003 
B) Trade Practices Act 1974 
C) Circuit Layouts Act 1989 
D) Computer Circuitry Act 2001 
E) Communications Act 2002

Question 2

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

Accepted Answer

A) consumer-oriented marketing 
B) societal marketing 
C) sense-of-mission marketing 
D) customer-value marketing 
E) innovative marketing 
A) consumer-oriented marketing 
B) societal marketing 
C) sense-of-mission marketing 
D) customer-value marketing 
E) innovative marketing

Question 3

An inventor has invented a user-friendly whiteboard eraser based on new microfibers.The product has many benefits-it is easy to clean,long-wearing and never leaves smudges on the whiteboard surface.Given that the innovation is low cost and he wants to go to market as soon as practical,he would be best advised to apply for an innovation patent rather than a standard patent.

Accepted Answer

A) True 
 B)False

Question 4

Australian legislation which governs telemarketing and research calls and covers permitted calling hours,minimum information requirements and termination of calls is known as ________

Accepted Answer

A) Do Not Call Register Act 2006 
B) Spam Act 2003 
C) Competition and Consumer Act 2010 
D) Communications Act 2002 
E) Fair Trading Act 1999 
A) Do Not Call Register Act 2006 
B) Spam Act 2003 
C) Competition and Consumer Act 2010 
D) Communications Act 2002 
E) Fair Trading Act 1999

Question 5

Intellectual property law deals with areas such as ________.

Accepted Answer

A) copyright 
B) trademarks 
C) patents 
D) trade secrets 
E) All of the above. 
A) copyright 
B) trademarks 
C) patents 
D) trade secrets 
E) All of the above.

Question 6

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Accepted Answer

A) True 
 B)False

Question 7

Environmentalists assert that the marketing system's goal should be to maximise ________.

Accepted Answer

A) consumer protection 
B) consumer satisfaction 
C) life quality 
D) consumer choice 
E) consumption 
A) consumer protection 
B) consumer satisfaction 
C) life quality 
D) consumer choice 
E) consumption

Question 8

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

A) Sustainable marketing 
B) Green marketing 
C) Societal marketing concept 
D) Global marketing 
E) Strategic planning 
A) Sustainable marketing 
B) Green marketing 
C) Societal marketing concept 
D) Global marketing 
E) Strategic planning

Question 9

It is most accurate to say that the recent recession has resulted in which of the following?

Accepted Answer

A) an overselling of private goods 
B) a widespread disbelief in the possibility of achieving the Australian dream 
C) a dampening on materialism and conspicuous spending 
D) an increase in materialism 
E) the elimination of false wants 
A) an overselling of private goods 
B) a widespread disbelief in the possibility of achieving the Australian dream 
C) a dampening on materialism and conspicuous spending 
D) an increase in materialism 
E) the elimination of false wants

Question 10

Many critics of marketing allege that marketing's preoccupation with material goods is not ________.

Accepted Answer

The answer of Many critics of marketing allege that marketing's...

Question 11

Companies can develop ________ to serve as a guide to the future,laying out how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A) design for the environment (DF
E) practices 
B) cradle-to-cradle practices 
C) pollution prevention 
D) product stewardship 
E) a sustainability vision 
A) design for the environment (DF
E) practices 
B) cradle-to-cradle practices 
C) pollution prevention 
D) product stewardship 
E) a sustainability vision

Question 12

Importantly,________ compliance is not a once-off affair.

Accepted Answer

The answer of Importantly,________ compliance is not a once-off affair....

Question 13

Minimising pollution from production and all environmental impacts throughout the full product life-cycle is called ________.

Accepted Answer

A) green marketing 
B) design for environment (DF
E)  
C) product stewardship 
D) environmental sustainability 
E) pollution prevention 
A) green marketing 
B) design for environment (DF
E)  
C) product stewardship 
D) environmental sustainability 
E) pollution prevention

Question 14

A company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions,offers contribution packages for driving,flying,and home energy use.Through this package,consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

A) promotional 
B) safety 
C) health 
D) distribution 
E) social 
A) promotional 
B) safety 
C) health 
D) distribution 
E) social

Question 15

The high failure rate of new products shows that companies are not able to ________.

Accepted Answer

A) control demand 
B) advertise enough 
C) find manufacturers 
D) find distribution outlets 
E) identify consumer needs 
A) control demand 
B) advertise enough 
C) find manufacturers 
D) find distribution outlets 
E) identify consumer needs

Question 16

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

Accepted Answer

A) salutary 
B) desirable 
C) pleasing 
D) durable 
E) aesthetic 
A) salutary 
B) desirable 
C) pleasing 
D) durable 
E) aesthetic

Question 17

A means of legal protection given to the invention of a device that is considered useful is a ________.

Accepted Answer

A) trademark 
B) copyright 
C) design 
D) patent 
E) contract 
A) trademark 
B) copyright 
C) design 
D) patent 
E) contract

Question 18

The main source of competition law in Australia is ________

Accepted Answer

A) Do Not Call Register Act 2006 
B) Spam Act 2003 
C) Competition and Consumer Act 2010 
D) Communications Act 2002 
E) Fair Trading Act 1999 
A) Do Not Call Register Act 2006 
B) Spam Act 2003 
C) Competition and Consumer Act 2010 
D) Communications Act 2002 
E) Fair Trading Act 1999

Question 19

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include all of the following EXCEPT which ones?

Accepted Answer

A) acquisitions of competitors 
B) marketing practices that create barriers to entry 
C) marketing practices that confuse consumers 
D) unfair competitive marketing practices 
E) collusion with competitors 
A) acquisitions of competitors 
B) marketing practices that create barriers to entry 
C) marketing practices that confuse consumers 
D) unfair competitive marketing practices 
E) collusion with competitors

Question 20

________ persuades people to buy goods they had not thought of buying.

Accepted Answer

A) Sustainable marketing 
B) High-pressure selling 
C) Deceptive placement 
D) Redlining 
E) Reverse red-lining 
A) Sustainable marketing 
B) High-pressure selling 
C) Deceptive placement 
D) Redlining 
E) Reverse red-lining

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

Australian legislation which governs telemarketing and research calls and covers permitted calling hours,minimum information requirements and termination of calls is known as ________

Intellectual property law deals with areas such as ________.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Environmentalists assert that the marketing system's goal should be to maximise ________.

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

It is most accurate to say that the recent recession has resulted in which of the following?

Many critics of marketing allege that marketing's preoccupation with material goods is not ________.

Companies can develop ________ to serve as a guide to the future,laying out how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Importantly,________ compliance is not a once-off affair.

Minimising pollution from production and all environmental impacts throughout the full product life-cycle is called ________.

The high failure rate of new products shows that companies are not able to ________.

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

A means of legal protection given to the invention of a device that is considered useful is a ________.

The main source of competition law in Australia is ________

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include all of the following EXCEPT which ones?

________ persuades people to buy goods they had not thought of buying.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Filters

Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

Australian legislation which governs telemarketing and research calls and covers permitted calling hours,minimum information requirements and termination of calls is known as ________

Intellectual property law deals with areas such as ________.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Environmentalists assert that the marketing system's goal should be to maximise ________.

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

It is most accurate to say that the recent recession has resulted in which of the following?

Many critics of marketing allege that marketing's preoccupation with material goods is not ________.

Companies can develop ________ to serve as a guide to the future,laying out how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Importantly,________ compliance is not a once-off affair.

Minimising pollution from production and all environmental impacts throughout the full product life-cycle is called ________.

The high failure rate of new products shows that companies are not able to ________.

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

A means of legal protection given to the invention of a device that is considered useful is a ________.

The main source of competition law in Australia is ________

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include all of the following EXCEPT which ones?

________ persuades people to buy goods they had not thought of buying.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Filters