Question 1

Intellectual property laws are relatively fixed in time and rarely subject to change.

Accepted Answer

A) True 
 B)False

Question 2

Using customer-value marketing,a company should put most of its resources into customer-value-building marketing investments.

Accepted Answer

A) True 
 B)False

Question 3

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising 'noise'.

Accepted Answer

A) not buy a product that is offered for sale 
B) expect the product to perform as claimed 
C) be well informed about important aspects of the product 
D) be protected against questionable marketing practices 
E) quality of life 
A) not buy a product that is offered for sale 
B) expect the product to perform as claimed 
C) be well informed about important aspects of the product 
D) be protected against questionable marketing practices 
E) quality of life

Question 4

Standard patents are relatively easy to obtain.

Accepted Answer

A) True 
 B)False

Question 5

________ marketing is an approach by organisations whereby they recognise that the task of marketing is to be enlightened to society's views and ethical in their approach.

Accepted Answer

The answer of ________ marketing is an approach by organisations...

Question 6

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

Accepted Answer

A) True 
 B)False

Question 7

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

Accepted Answer

A) sustainable vision 
B) new clean technology 
C) corporate citizenship 
D) green marketing 
E) greening activity 
A) sustainable vision 
B) new clean technology 
C) corporate citizenship 
D) green marketing 
E) greening activity

Question 8

A company adopting a design for environment approach and cradle-to-grave practices that emphasises design which is easy to recover,reuse,recycle and return to nature after use is operating within the ________ quadrant of the sustainability grid.

Accepted Answer

A) pollution prevention 
B) product stewardship 
C) new clean technology 
D) sustainability vision 
E) None of the above. 
A) pollution prevention 
B) product stewardship 
C) new clean technology 
D) sustainability vision 
E) None of the above.

Question 9

Marketers argue that most companies avoid deceptive practices because such practices harm their business in the long run.

Accepted Answer

A) True 
 B)False

Question 10

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.

Accepted Answer

A) only psychological value 
B) value by providing information about product availability and merits 
C) quality to the product 
D) functional value to the product 
E) economic value to the product 
A) only psychological value 
B) value by providing information about product availability and merits 
C) quality to the product 
D) functional value to the product 
E) economic value to the product

Question 11

Examples of pleasing products include ________.

Accepted Answer

A) cigarettes and junk food 
B) dental services and medications 
C) seat belts and air bags 
D) fruits and vegetables 
E) pharmaceutical medicines 
A) cigarettes and junk food 
B) dental services and medications 
C) seat belts and air bags 
D) fruits and vegetables 
E) pharmaceutical medicines

Question 12

Which of the following is the best example of a desirable product?

Accepted Answer

A) tasty and nutritious breakfast food 
B) cigarettes 
C) effective but bad-tasting medicine 
D) junk food 
E) dental insurance 
A) tasty and nutritious breakfast food 
B) cigarettes 
C) effective but bad-tasting medicine 
D) junk food 
E) dental insurance

Question 13

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.

Accepted Answer

A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) satisfying 
A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) satisfying

Question 14

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

Accepted Answer

A) salutary 
B) desirable 
C) pleasing 
D) durable 
E) deficient 
A) salutary 
B) desirable 
C) pleasing 
D) durable 
E) deficient

Question 15

Australian Standard AS3806 is useful in guiding the implementation of a compliance program in ________.

Accepted Answer

The answer of Australian Standard AS3806 is useful in guiding...

Question 16

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the 'must-have' style in a variety of media.Trendy Teens could most easily be criticised for which of the following?

Accepted Answer

A) deceptive promotions 
B) shoddy products 
C) high-pressure selling 
D) poor service to disadvantaged consumers 
E) planned obsolescence 
A) deceptive promotions 
B) shoddy products 
C) high-pressure selling 
D) poor service to disadvantaged consumers 
E) planned obsolescence

Question 17

Consumer advocates call for all of the following additional consumer rights EXCEPT which one?

Accepted Answer

A) The right to be protected from unwanted marketing messages. 
B) The right to be well informed about important product aspects. 
C) The right to be protected against questionable products and marketing practices. 
D) The right to influence marketing practices in ways that will improve the quality of life. 
E) The right to influence products in ways that will improve the quality of life. 
A) The right to be protected from unwanted marketing messages. 
B) The right to be well informed about important product aspects. 
C) The right to be protected against questionable products and marketing practices. 
D) The right to influence marketing practices in ways that will improve the quality of life. 
E) The right to influence products in ways that will improve the quality of life.

Question 18

When considering the societal classification of products,sugar-free chewing gum is an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,sugar-free...

Question 19

All of the following are sustainable marketing principles EXCEPT ________.

Accepted Answer

A) consumer-oriented marketing 
B) customer-value marketing 
C) innovative marketing 
D) equal opportunity 
E) societal marketing 
A) consumer-oriented marketing 
B) customer-value marketing 
C) innovative marketing 
D) equal opportunity 
E) societal marketing

Question 20

The overall appearance of a product resulting from one or more visual features of the product is known as a ________.

Accepted Answer

A) trademark 
B) copyright 
C) design 
D) patent 
E) contract 
A) trademark 
B) copyright 
C) design 
D) patent 
E) contract

Intellectual property laws are relatively fixed in time and rarely subject to change.

Using customer-value marketing,a company should put most of its resources into customer-value-building marketing investments.

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising 'noise'.

Standard patents are relatively easy to obtain.

________ marketing is an approach by organisations whereby they recognise that the task of marketing is to be enlightened to society's views and ethical in their approach.

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

A company adopting a design for environment approach and cradle-to-grave practices that emphasises design which is easy to recover,reuse,recycle and return to nature after use is operating within the ________ quadrant of the sustainability grid.

Marketers argue that most companies avoid deceptive practices because such practices harm their business in the long run.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.

Examples of pleasing products include ________.

Which of the following is the best example of a desirable product?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

Australian Standard AS3806 is useful in guiding the implementation of a compliance program in ________.

Consumer advocates call for all of the following additional consumer rights EXCEPT which one?

When considering the societal classification of products,sugar-free chewing gum is an example of a(n)________ product.

All of the following are sustainable marketing principles EXCEPT ________.

The overall appearance of a product resulting from one or more visual features of the product is known as a ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Filters

Exam 14: Communicating Customer Value: Integrated Marketing Communications Strategy

Intellectual property laws are relatively fixed in time and rarely subject to change.

Using customer-value marketing,a company should put most of its resources into customer-value-building marketing investments.

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising 'noise'.

Standard patents are relatively easy to obtain.

________ marketing is an approach by organisations whereby they recognise that the task of marketing is to be enlightened to society's views and ethical in their approach.

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

A company adopting a design for environment approach and cradle-to-grave practices that emphasises design which is easy to recover,reuse,recycle and return to nature after use is operating within the ________ quadrant of the sustainability grid.

Marketers argue that most companies avoid deceptive practices because such practices harm their business in the long run.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.

Examples of pleasing products include ________.

Which of the following is the best example of a desirable product?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

Australian Standard AS3806 is useful in guiding the implementation of a compliance program in ________.

Consumer advocates call for all of the following additional consumer rights EXCEPT which one?

When considering the societal classification of products,sugar-free chewing gum is an example of a(n)________ product.

All of the following are sustainable marketing principles EXCEPT ________.

The overall appearance of a product resulting from one or more visual features of the product is known as a ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Filters