Exam 8: Products, Services and Brands: Building Customer Value

Your firm added three new products earlier this year to increase variety for customers.Two of them failed to reach even minimal sales.Which of the following is LEAST likely to have been the cause of their failure?

All of the following are accurate descriptions of a style,EXCEPT which one?

Increasing profits will most likely occur at which stage of the PLC?

________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?

Which of the following is NOT an example of sales improvements by modifying the marketing mix?

Once the prototype of a new ride-on lawnmower,made especially for women,passes product tests,the next step is ________.

Telekom Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern them?

A Day Care centre plans to offer third-shift childcare,based upon the opening of two new manufacturing plants in the area.Together the plants will hire 450 employees and run all three shifts.Initial test marketing results look promising.In considering launching this new service,the firm must first decide on ________.

A product ________ is the way consumers perceive an actual or potential product.