Question 1

Which of the following is the best example of a desirable product?

Accepted Answer

A)  breakfast cereal 
B)  cigarettes 
C)  effective but foul-tasting medicine 
D)  junk food 
E)  dental insurance 
A)  breakfast cereal 
B)  cigarettes 
C)  effective but foul-tasting medicine 
D)  junk food 
E)  dental insurance

Question 2

Refer to the scenario below to answer the following question(s).
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

Accepted Answer

A) True 
 B)False

Question 3

Dan's Drugstore sells medicine to consumers for $20 that only cost $2 to produce. Critics accuse Dan's of ________.

Accepted Answer

A)  deceptive promotion 
B)  deceptive packaging 
C)  false advertising 
D)  excessive markups 
E)  redlining 
A)  deceptive promotion 
B)  deceptive packaging 
C)  false advertising 
D)  excessive markups 
E)  redlining

Question 4

Why are critics concerned about companies acquiring competitors?

Accepted Answer

Critics are concerned that when companie

Question 5

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

Accepted Answer

A)  planned obsolescence 
B)  product failure 
C)  deceptive promotions 
D)  deceptive packaging 
E)  excessive markups 
A)  planned obsolescence 
B)  product failure 
C)  deceptive promotions 
D)  deceptive packaging 
E)  excessive markups

Question 6

Which of the following is a selling decision that may be called into question under the law?

Accepted Answer

A)  predatory pricing 
B)  product warranty 
C)  bait-and-switch advertising 
D)  promotional allowances and services 
E)  disclosure of customer rights 
A)  predatory pricing 
B)  product warranty 
C)  bait-and-switch advertising 
D)  promotional allowances and services 
E)  disclosure of customer rights

Question 7

Refer to the scenario below to answer the following question(s).
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing customer-value marketing.

Accepted Answer

A) True 
 B)False

Question 8

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Accepted Answer

A)  selling situations with long-time customers 
B)  selling situations with new customers with a high likelihood of becoming repeat customers 
C)  selling situations with a company's most highly valued customers 
D)  selling situations with one-time customers 
E)  selling situations with dissatisfied customers 
A)  selling situations with long-time customers 
B)  selling situations with new customers with a high likelihood of becoming repeat customers 
C)  selling situations with a company's most highly valued customers 
D)  selling situations with one-time customers 
E)  selling situations with dissatisfied customers

Question 9

Briefly define the four marketing concepts.

Accepted Answer

Sustainable marketing calls for meeting

Question 10

Consumer advocates call for additional consumer rights, including ________.

Accepted Answer

A)  the right to be protected from unwanted marketing messages 
B)  the right to be well informed about important product aspects 
C)  the right not to pay any taxes included in the final price 
D)  the right to resell the product 
E)  the right to exchange the product if it is of the wrong size or style 
A)  the right to be protected from unwanted marketing messages 
B)  the right to be well informed about important product aspects 
C)  the right not to pay any taxes included in the final price 
D)  the right to resell the product 
E)  the right to exchange the product if it is of the wrong size or style

Question 11

Which of the following is a traditional sellers' right?

Accepted Answer

A)  the right to create a monopoly in the market 
B)  the right to acquire competitors to prevent competition 
C)  the right to promote any product to any audience 
D)  the right to add additional taxes if necessary 
E)  the right to introduce any product in any size and style 
A)  the right to create a monopoly in the market 
B)  the right to acquire competitors to prevent competition 
C)  the right to promote any product to any audience 
D)  the right to add additional taxes if necessary 
E)  the right to introduce any product in any size and style

Question 12

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________ concept.

Accepted Answer

A)  sustainable marketing 
B)  direct marketing 
C)  mercantilism 
D)  strategic planning 
E)  consumer business 
A)  sustainable marketing 
B)  direct marketing 
C)  mercantilism 
D)  strategic planning 
E)  consumer business

Question 13

What is meant by cultural pollution? Give two examples.

Accepted Answer

Student answers will vary. Cultural poll

Question 14

Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability.

Accepted Answer

A)  pollution prevention 
B)  new clean technology 
C)  product stewardship 
D)  beyond greening 
E)  sustainability vision 
A)  pollution prevention 
B)  new clean technology 
C)  product stewardship 
D)  beyond greening 
E)  sustainability vision

Question 15

Refer to the scenario below to answer the following question(s).
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-A cigarette is an example of a salutary product.

Accepted Answer

A) True 
 B)False

Question 16

How do marketers respond to charges of planned obsolescence?

Accepted Answer

A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods. 
A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods.

Question 17

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Accepted Answer

A)  value of their services 
B)  delivery charges 
C)  going market price 
D)  promotion cost 
E)  resale value 
A)  value of their services 
B)  delivery charges 
C)  going market price 
D)  promotion cost 
E)  resale value

Question 18

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

Accepted Answer

A)  support consumerism 
B)  standardize the product 
C)  add quality to the product 
D)  provide information about a product 
E)  help increase competition in the market 
A)  support consumerism 
B)  standardize the product 
C)  add quality to the product 
D)  provide information about a product 
E)  help increase competition in the market

Question 19

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Accepted Answer

A)  consumer-oriented marketing 
B)  innovative marketing 
C)  customer-value marketing 
D)  sense-of-mission customer-value marketing 
E)  ambush marketing 
A)  consumer-oriented marketing 
B)  innovative marketing 
C)  customer-value marketing 
D)  sense-of-mission customer-value marketing 
E)  ambush marketing

Question 20

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

Accepted Answer

A)  acquire smaller companies 
B)  bear the social costs of their operations 
C)  bar new companies from entering an industry 
D)  achieve economies of scale 
E)  offset cultural pollution 
A)  acquire smaller companies 
B)  bear the social costs of their operations 
C)  bar new companies from entering an industry 
D)  achieve economies of scale 
E)  offset cultural pollution

Which of the following is the best example of a desirable product?

Dan's Drugstore sells medicine to consumers for $20 that only cost $2 to produce. Critics accuse Dan's of ________.

Why are critics concerned about companies acquiring competitors?

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

Which of the following is a selling decision that may be called into question under the law?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Briefly define the four marketing concepts.

Consumer advocates call for additional consumer rights, including ________.

Which of the following is a traditional sellers' right?

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________ concept.

What is meant by cultural pollution? Give two examples.

How do marketers respond to charges of planned obsolescence?

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Which of the following is the best example of a desirable product?

Dan's Drugstore sells medicine to consumers for $20 that only cost $2 to produce. Critics accuse Dan's of ________.

Why are critics concerned about companies acquiring competitors?

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

Which of the following is a selling decision that may be called into question under the law?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Briefly define the four marketing concepts.

Consumer advocates call for additional consumer rights, including ________.

Which of the following is a traditional sellers' right?

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________ concept.

What is meant by cultural pollution? Give two examples.

How do marketers respond to charges of planned obsolescence?

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Filters