Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Consumers can never buy functional versions of highly promoted branded products at lower prices.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover.

Which of the following is a marketing decision that may be called into question under the law?

Which of the following is part of an internal green marketing program?

A company's marketing should be guided by the sustainable marketing principle of ________ marketing.

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

Explain why most marketers avoid deceptive practices.

Which of the following is a traditional buyers' right?

Critics charge that intermediaries ________.

What are the various risks a company takes when producing shoddy, harmful, or unsafe products?

Deceptive practices fall into three groups: pricing, promotion, and ________.

Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________.

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Which of the following is an example of cultural pollution?

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

Discuss the ways in which critics accuse marketing of harming the consumer.

Explain the practice of redlining and why it is criticized.

What are the various issues that are covered under environmentalism?

How is the societal marketing concept related to marketing ethics?