Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. This information indicates that the organic food sold by Bryant and Anne would fall into the category of ________ products.

Compare the consumerism and environmentalism movements.

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -A company must lower its ethical standards to successfully conduct business in countries with low standards.

Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has used ________.

Only citizens are part of the consumerism movement.

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Deficient products are products ________.

Environmentalists assert that the marketing system's goal should be to maximize ________.

The high failure rate of new products shows that companies are not able to ________.

________ involves persuading people to buy goods they had no thought of buying.

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

Critics say marketing benefits ________ more than ________.

Critics of marketing view consumer interest in material things as a natural state of mind rather than as a matter of false wants created by marketing.

Examples of pleasing products include ________.