Exam 16: Social Responsibility and Ethics

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

________ products give both high immediate satisfaction and high long-run benefits.

Briefly discuss the five principles of sustainable marketing.

What is a sustainability vision?

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________.

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________.

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

In advertising, puffery refers to ________.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a salutary product.

According to the societal marketing concept, firms and managers should focus primarily on what marketing efforts are legal and allowed.

Product stewardship is a "beyond greening" activity.

Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to ________.

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

Marketing critics claim that the inevitable outcome of successful marketing is unsustainable overconsumption.

High-pressure selling will most likely work in situations that involve ________.

Deceptive pricing practices include misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing.

The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities.