Exam 16: Social Responsibility and Ethics

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing.

How can companies help marketers act ethically when faced with ethical dilemmas?

Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program.

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Corporate marketing ethics policies should most likely address distributor relations, advertising standards, customer service, pricing product development, and general ethical standards.

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

List the consumer rights called for by consumer advocates.

What are the traditional rights of sellers and buyers?

Cigarettes and junk food are considered pleasing products.

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.

Which of the following is the best example of a salutary product?

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

According to the World Bank, firms from Australia, Denmark, Finland, and Japan engage in the most corrupt business practices.

The ________ concept specifically focuses on future company needs, but not the future welfare of customers.

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

A company should avoid high-pressure selling if it wants to ________.