Exam 16: Social Responsibility and Ethics

Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________.

What do most companies today focus on when it comes to protecting the environment?

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

Marketing critics claim that the overselling of private goods results in social costs.

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of ________.

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products.

The challenge posed by ________ products is to add some agreeable qualities so that they will become more desirable in the consumers' minds.

According to critics, large marketing companies use patents and heavy promotion spending to ________.

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

Compare the four types of products in the societal classification of products. Provide examples of each type to illustrate your answer.

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

The two major citizen action movements to keep businesses in line are ________.

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interests is practicing consumer-oriented marketing.

In sense-of-mission marketing, a company defines its mission in product terms rather than social terms.

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.

Define consumerism and environmentalism.